Trending Topic - Management Novel
BookmarkGerrit Heijkoop & Paula Vos
Trending Topic - Management Novel is a business podcast hosted by Gerrit Heijkoop & Paula Vos. It has 35 episodes, with the latest published December 2019.
Victor Van Wely has no use for social media. But now the executive director of NatSoRoPro is facing the biggest challenge yet in his career: organising the annual world conference Rodentia. Things are not looking well. They are far behind on registrations, their budget is depleted and the chairman of the board is losing his patience. Can social media indeed be his savior, as everybody always seems to claim?In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and tricks about social media, experience the pitfalls and discover which fundamental principles lead to success.Will these insights come in time for the NatSoRoPro? Are they able to save the conference? Why is Victor invited to a late night TV show? And what is the role of his guinea pig in all this?----Written by Gerrit Heijkoop & Paula Vos Narrated by Kevin Stillwell Amsterdam, Netherlands
business ·en ·35 episodes
Chapter 1 – All or nothing
Chapter 2 – What if you already tried everything?
Chapter 3 – Think big and the power of repetition
Chapter 4 – An angel in disguise
Chapter 5 – Large numbers and the language of the Internet
Chapter 6 – Recipe for fast and visible results
Chapter 7 – The First lie
Chapter 8 – When advertising isn't enough
Chapter 9 - Our reach can't be the problem
Chapter 10 - The power of the famous guinea pig
Chapter 11 – What are we missing?
Chapter 12 – Something to talk about
Chapter 13 – How do we become relevant?
Chapter 14 – Tempting your connections
Chapter 15 – Gifts are also love
Chapter 16 - Bye bye Bugbites
Chapter 17 – From online to real life
Chapter 18 - Harm the hamster breeder starts a trend
Chapter 19 – Mouse plague or blessing? Acting on current events
Chapter 20 – Eavesdropping on sensitive issues
Chapter 21 – Still kind of advertising after all?
Chapter 22 - Big brother is irritating you
Chapter 23 – Love, work and the secret of a good marriage
Chapter 24 - Eye on the future
Chapter 25 – Power food from a power sponsor
Chapter 26 - Guinea pig momentum
Chapter 27 - A toast to success
Chapter 28 - The protesting professor
Chapter 29 - Nothing beats the softness of a woman
Chapter 30 - Nothing is unbreakable
Chapter 31 - Just listen!
Chapter 32 - The Prooman
Chapter 33 - Success explained
Chapter 34 - Rodentia rules!
The End - now what?
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