PODCAST · business
Trending Topic - Management Novel
by Gerrit Heijkoop & Paula Vos
Victor Van Wely has no use for social media. But now the executive director of NatSoRoPro is facing the biggest challenge yet in his career: organising the annual world conference Rodentia. Things are not looking well. They are far behind on registrations, their budget is depleted and the chairman of the board is losing his patience. Can social media indeed be his savior, as everybody always seems to claim?In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and tricks about social media, experience the pitfalls and discover which fundamental principles lead to success.Will these insights come in time for the NatSoRoPro? Are they able to save the conference? Why is Victor invited to a late night TV show? And what is the role of his guinea pig in all this?----Written by Gerrit Heijkoop & Paula Vos Narrated by Kevin Stillwell Amsterdam, Nether
Episodes
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Chapter 1 – All or nothing
Thursday, August 20, 2015 | 83 days until the conference | 153 registrations ‘Meditating, are we, Victor?’ Upon hearing Jacques Lodewyks’ deep voice, Victor VanWely quickly lifted his feet off the radiator. He turned his leather desk chair so abruptly, he had to hold on to the top of the desk to...
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Chapter 2 – What if you already tried everything?
Friday, Augustus 21, 2015 | 82 days until the conference | 155 registrations The next morning, Victor went into the office early. He was convinced he would be the first one there, but Casper was already behind his desk, his face flushed with hard work, fervently typing away on his keyboard....
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Chapter 3 – Think big and the power of repetition
Friday evening, August 21, 2015 | 82 days until the conference | 157 registrations ‘Hey, digi-illiterate, how’s things?’ Dick was practically inaudible, with all the background noise drowning out his voice on the phone: laughter, music, clinking glasses. Victor looked at the clock. It was five...
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Chapter 4 – An angel in disguise
Monday, August 24, 2015 | 79 days until the conference | 161 registrations In the middle of a discussion regarding the color of the volunteers’ T-shirts, Victor noticed Casper’s eyes wandering in the direction of the door. He looked over his shoulder. Stella’s daughter had done her best to put on…
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Chapter 5 – Large numbers and the language of the Internet
Thursday, August 27, 2015 | 76 days until the conference | 165 registrations Victor stood, pondering, by Pooky’s cage. Tomorrow, he would have to report to Jacques. Since the chairman’s last visit, there hadn’t exactly been a run on registrations for the conference. It made sense. They’d been...
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Chapter 6 – Recipe for fast and visible results
Thursday, August 27, 2015 | 76 days until the conference | 165 registrations Once they had all returned to the table, Catja presented her plan of action. ‘I’ve modeled it to the example of PetFoodies.’ She showed them a slide containing all of the social media icons, plus the NatSoRoPro logo in…
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Chapter 7 – The First lie
Friday, August 28 | 75 days until the conference | 168 registrations The night after Catja’s presentation, Victor dreamt a lot. About grumpy guinea pigs attending his conference and proceeding to tweet about ant burgers. And about Pooky, whom he really needed to take to the vet, especially now…
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Chapter 8 – When advertising isn't enough
Monday, August 31 | 72 days until the conference | 173 registrations In the car, on his way to work, Victor was singing along to the radio. The sun was shining and Pooky had just received another shot of vitamin C, making his movements more lively than they had been all weekend. During the…
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Chapter 9 - Our reach can't be the problem
Friday, September 4 | 68 days until the conference | 185 registrations Victor was satisfied with Catja: she worked hard on the social media channels, and now she was wrapping stuffed guinea pig toys. Casper and she had organized a competition on Facebook, where people could win these fluffy...
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Chapter 10 - The power of the famous guinea pig
Friday, September 11 | 61 days until the conference | 203 registrations Victor was unable to drive the jolly jingle from his mind in the car that morning, and he had no desire to. The drumming tune the boys from Viral Fantasy had picked out for the video would get a smile from a stone. Filming…
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Chapter 11 – What are we missing?
Monday, September14 | 58 days until the conference | 220 registrations ‘It’s working,’ cheered Victor, ‘it’s working!’ Casper showed him the figures: seventeen additional registrations since Friday. Victor did a quick by count, and his face fell. Six registrations per day, two months to go before...
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Chapter 12 – Something to talk about
Tuesday, September 15 | 57 days until the conference | 225 registrations When they entered the conference hall, Victor looked around jealously. This was some audience; over a thousand people at least, plus there was a fair containing a hundred and forty exhibitors. How many stands did they have…
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Chapter 13 – How do we become relevant?
Tuesday, September 15 | 57 days until the conference| 225 registrations The twins were so well tuned to one another, Victor and Catja initially just listened. Victor enjoyed the sun on his face, the birds chirping in the trees. ‘What a great starting point…’ started Bor. ‘Give them something to...
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Chapter 14 – Tempting your connections
Wednesday, September 16 | 56 days until the conference| 231 registrations When Victor arrived at the office the next morning, Casper and Catja were busily engaged in conversation. Victor greeted them with a cheerful ‘Goooooood morning Vietnam!’ The two looked at him blankly. ‘Good morning…
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Chapter 15 – Gifts are also love
Thursday, September 17 | 55 days until the conference | 243 registrations The next day, Casper entered Victor’s office, with a large grin on his face and a stuffed guinea pig in his hand. Martine came chasing in after him and looked a great deal less cheerful. ‘He’s had an idea,’ she scorned.…
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Chapter 16 - Bye bye Bugbites
Friday, September 18 | 54 days until the conference | 250 registrations The beautiful weather of Indian Summer was now definitely over. At the Crippled Horse, the terrace chairs were piled up underneath a canopy and rain was drizzling onto the tiles. Upon entry, Victor noticed how quiet it was in...
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Chapter 17 – From online to real life
Saturday, September 19 and Sunday, September 20 | 52 days until the conference | 259 registrations As agreed, Casper also posted messages on the weekend. On Saturday, it was a ‘Laugh’ message: a top five of funny YouTube clips starring rodents. SuperGnawer in first place of course, in second…
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Chapter 18 - Harm the hamster breeder starts a trend
Monday, September 21 | 51 days until the conference | 273 registrations On Monday, Bea Goffer gave Pooky his final vitamin C shot. The power food for guinea pigs was doing its job well, and if Victor continued to feed him that, he wouldn’t need to come back. When Victor arrived at the office and...
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Chapter 19 – Mouse plague or blessing? Acting on current events
Tuesday, September 22 | 50 days until the conference | 284 registrations The mouse plague in Japan had flared up again, the news reported. An excellent opportunity for NatSoRoPro to link in with current events, Catja pointed out. She called on Casper and Victor to help her do so. They thought…
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Chapter 20 – Eavesdropping on sensitive issues
Wednesday, September 23 | 49 days until the conference| 297 registrations Using all communication channels at their disposal, they were able to specify their messages to certain target groups. Some messages were only posted on Rodentnet.org, such as an article on new insights in care for lab...
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Chapter 21 – Still kind of advertising after all?
Thursday, September 24 | 48 days until the conference | 312 registrations Victor returned from an appointment on Thursday afternoon to find Martine engaged in a heated discussion with Casper. ‘Why do you keep doing that?’ she asked, pointing at Casper’s screen. ‘What?’ said Casper, stoically...
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Chapter 22 - Big brother is irritating you
Friday, September 25 | 47 days until the conference | 318 registrations When Victor entered the Crippled Horse that afternoon, Ronald started to laugh loudly. Victor followed his gaze to the advertising screen and noticed a commercial for hair regrowth treatment. He involuntarily ran his hand…
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Chapter 23 – Love, work and the secret of a good marriage
Saturday, September 26 and Sunday, September 27 | 45 days until the conference | 325 registrations On Saturday, Casper posted the following update: Ten fun things to do in The Netherlands - while you’re here. #Rodentia15 On Facebook, he posted a video by Amsterdam Marketing, on Twitter he posted…
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Chapter 24 - Eye on the future
Monday, September 28 | 44 days until the conference| 332registrations That morning, they agreed to automate the planned social media updates and mailings. Casper had found an easy tool for it, which would save them a lot of time. Now that the team was on a roll, they found some space to focus on...
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Chapter 25 – Power food from a power sponsor
Tuesday, September 29 | 43 days until the conference | 340 registrations With six weeks to go before the start of the conference, the Dutch marketing director of PetFoodies came to the office to discuss the progress. So far, only Casper had been in contact with him, and only over the phone. The…
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Chapter 26 - Guinea pig momentum
Wednesday, September 30 | 42 days until the conference | 349 registrations ‘Yes!’ Catja called out. ‘Yes, the first guinea pig!’ She had jumped up from her chair and was pointing at the computer screen. Casper gave her a high five. Victor looked up from a report he had been reading, and walked…
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Chapter 27 - A toast to success
Thursday - October 1 | 41 days until the conference | 468 registrations The first sponsored photo Catja took with Pooky was tasteful and not too obviously commercial. She held Pooky in her hand and stroked him. In the background, a bag of power food was visible. PetFoodies kept their word: they...
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Chapter 28 - The protesting professor
Friday - October 2 | 40 days until the conference | 498 registrations Catja entered Victor’s office, red-faced, followed closely by Casper. ‘You need to see this, Mister VanWely.’ Victor was just closing his laptop; he was supposed to pick up Denise for a weekend break and he was already late. He...
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Chapter 29 - Nothing beats the softness of a woman
Saturday - October 3 | 39 days until the conference | 515 registrations In the car, on the way to Maastricht, Denise hummed along to the radio. She smelled wonderful. Victor thought about what a remarkable turnaround they had made in the past few weeks. Even he had started to enjoy social media,...
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Chapter 30 - Nothing is unbreakable
Sunday - October 4 | 38 days until the conference | 508 registrations The weekend had been glorious. Driving home on Sunday night, Victor was sitting behind the wheel, feeling relaxed, listening to music. He felt almost as happy as when he had just met Denise and they would spend whole nights...
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Chapter 31 - Just listen!
Monday - October 5 | 37 days until the conference | 487 registrations The guinea pigs were wearing sailor’s outfits. And there were many of them. As fas as he could see. Victor was about to address the angry mob of rodents, when he heard Martine’s voice from a faraway distance. ‘Victor?’ He felt…
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Chapter 32 - The Prooman
Monday - October 5 | 37 days until the conference | 487 registrations When Victor got home, he went straight to bed. Denise made him a cup of tea, which was still left untouched on the nightstand when he was woken up at 4pm by the doorbell. The shrill sound rang uninterrupted until the moment his...
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Chapter 33 - Success explained
Monday evening - October 5 | 37 days until the conference | 793 registrations Presenter Mathys’ voice sounded through the speakers: ‘Tonight, on The World Spins: Frits Wester, Prem Rahdakishun, Halina Reyn, Victor VanWely, music by Porcupine Tree and my co-host for this evening is Marc-Marie...
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Chapter 34 - Rodentia rules!
Friday - November 13 | 3rd day of the conference | 2,000 registrations + 2,527 online participants Victor rushed through the busy exhibition hall to the plenary theater. His head was heavy from the slightly-too-enjoyable gala dinner the night before, but at the same time he was positively…
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The End - now what?
Now what? How will things develop for Victor, his colleagues and his friends? Will the romance between Catja and Casper flourish? What will Martine do after this dazzling success? Will Dick be able to get his career back on track? Will the Crippled Horse fill up again? And what does Hollywood…
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ABOUT THIS SHOW
Victor Van Wely has no use for social media. But now the executive director of NatSoRoPro is facing the biggest challenge yet in his career: organising the annual world conference Rodentia. Things are not looking well. They are far behind on registrations, their budget is depleted and the chairman of the board is losing his patience. Can social media indeed be his savior, as everybody always seems to claim?In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and tricks about social media, experience the pitfalls and discover which fundamental principles lead to success.Will these insights come in time for the NatSoRoPro? Are they able to save the conference? Why is Victor invited to a late night TV show? And what is the role of his guinea pig in all this?----Written by Gerrit Heijkoop & Paula Vos Narrated by Kevin Stillwell Amsterdam, Nether
HOSTED BY
Gerrit Heijkoop & Paula Vos
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Victor Van Wely has no use for social media. But now the executive director of NatSoRoPro is facing the biggest challenge yet in his career: organising the annual world conference Rodentia. Things are not looking well. They are far behind on registrations, their budget is depleted and the chairman...
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Trending Topic - Management Novel is created and hosted by Gerrit Heijkoop & Paula Vos.
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