Chase Discomfort, Embrace Play, Build Something Different — Explorers Club

We sit down with Explorers Club founders Aaron Skipper and Ayo Fagbemi for a playful, honest conversation about curiosity, culture and chasing the uncomfortable. They share how their paths through design, strategy and some of the world’s biggest agencies brought them together — and why they left the traditional agency model behind to build a studio of their own.Aaron and Ayo open up about launching Explorers Club, expanding from London to LA and helping brands uncover their “secret genius.” We explore the creative partnership behind work for Nike, Fred again.., Coca-Cola, Dr. Martens, Instacart and Atlantic Records — including how they managed a global tour identity through WhatsApp and turned audiences into storytellers.Expect honest lessons on building a tiny studio with a massive output, blending strategy with design, finding opportunity in discomfort and using play as a serious form of creative research. Because the best ideas don’t always arrive when everything feels safe — sometimes you have to explore, experiment and get uncomfortable to discover what makes you different.Want more from Explorers Club? Explore their work, discover their book Play Is the Highest Form of Research, and follow Aaron and Ayo for ideas on branding, culture, creativity and the power of play.Guests: Aaron Skipper and Ayo FagbemiStudio: Explorers ClubInstagram: https://www.instagram.com/explorersclub.studio/Website: https://explorers-club.studio/Subscribe:If you liked this episode, subscribe to WDYMT for more honest conversations with creatives. Like, comment and share — and tell us what helps you stay playful in your work.Follow WDYMT:Instagram: https://www.instagram.com/wdymt_official/TikTok: https://www.tiktok.com/@whatdoesyourmumthinkSpotify: https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPkSubscribe on Apple Podcasts / Spotify / YouTubeProduced by: What Does Your Mum Think