WHAT DOES YOUR MUM THINK

We sit down with Explorers Club founders Aaron Skipper and Ayo Fagbemi for a playful, honest conversation about curiosity, culture and chasing the uncomfortable. They share how their paths through design, strategy and some of the world’s biggest agencies brought them together — and why they left the traditional agency model behind to build a studio of their own.Aaron and Ayo open up about launching Explorers Club, expanding from London to LA and helping brands uncover their “secret genius.” We explore the creative partnership behind work for Nike, Fred again.., Coca-Cola, Dr. Martens, Instacart and Atlantic Records — including how they managed a global tour identity through WhatsApp and turned audiences into storytellers.Expect honest lessons on building a tiny studio with a massive output, blending strategy with design, finding opportunity in discomfort and using play as a serious form of creative research. Because the best ideas don’t always arrive when everything feels safe — sometimes you have to explore, experiment and get uncomfortable to discover what makes you different.Want more from Explorers Club? Explore their work, discover their book Play Is the Highest Form of Research, and follow Aaron and Ayo for ideas on branding, culture, creativity and the power of play.Guests: Aaron Skipper and Ayo FagbemiStudio: Explorers ClubInstagram: https://www.instagram.com/explorersclub.studio/Website: https://explorers-club.studio/Subscribe:If you liked this episode, subscribe to WDYMT for more honest conversations with creatives. Like, comment and share — and tell us what helps you stay playful in your work.Follow WDYMT:Instagram: https://www.instagram.com/wdymt_official/TikTok: https://www.tiktok.com/@whatdoesyourmumthinkSpotify: https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPkSubscribe on Apple Podcasts / Spotify / YouTubeProduced by: What Does Your Mum Think

We sit down with Justin Sottile — multidisciplinary creative, motion designer, illustrator, he does a lot! We have an honest conversation about betting on yourself and leaving certainty behind. Justin opens up about discovering motion design, building his career through curiosity and self-initiated work, and the decision to leave the security of a senior role to go freelance.We explore the difference between motion that simply looks good and work that genuinely moves people, the realities of building a client base, and why being multidisciplinary has opened more doors rather than closed them. Expect honest lessons on self-doubt, moonlighting, trusting your instincts and knowing when it’s time to leave something good for something uncertain.There will never be a perfect time to take the leap. Confidence comes from doing the work, not waiting until you feel ready.Want more from Justin? Follow his work for motion design, illustration, filmmaking and a look behind the scenes as he builds the next chapter of his creative career.Guest: Justin SottileWebsite: https://www.justinsottile.com/Subscribe:If you liked this episode, subscribe to WDYMT for more honest conversations with creatives. Like, comment and share — and tell us about a time you chose to bet on yourself.Follow WDYMT:Instagram: https://www.instagram.com/wdymt_official/TikTok: https://www.tiktok.com/@whatdoesyourmumthinkSpotify: https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPkSubscribe on Apple Podcasts / Spotify / YouTubeProduced by: What Does Your Mum Think

Content Warning: This episode includes conversations about addiction and sexual abuse. Some listeners may find these topics distressing, so please take care while listening.We sit down with James Martin — designer, author, educator and the voice behind Made By James — for a raw, warm conversation about reinvention, recovery and the stubborn daily work that built a movement. James opens up about his early struggles, addiction and healing, the moment design became a lifeline, and the habits behind “Effort Is Free.” Expect honest lessons on building brands, writing books, growing an audience without losing yourself, and the quiet truths of fatherhood and creativity. Practical takeaways, memorable stories (yes, the gold tooth), and real talk about showing up.Want more from James? Head to MadeByJames.co for his books (including No Bullshit Branding), courses and frameworks — follow him on Instagram for sketches, process and honest writing. Pre‑order the new book and tell us which line stayed with you.Guest: James Martin (Made By James)Instagram: https://www.instagram.com/madebyjames/Website / Books: https://madebyjames.coSubscribe:If you liked this, subscribe to WDYMT for more honest chats with creatives.Like, comment and share. Tell us which part of James’s story hit you hardest.Follow WDYMT:Instagram: https://www.instagram.com/wdymt_official/TikTok: https://www.tiktok.com/@whatdoesyourmumthink?_r=1&_t=ZT-94iK53fLAPFSpotify: https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPkSubscribe on Apple Podcasts / Spotify / YouTubeProduced by: What Does Your Mum Think

Today's guest is a legend of lettering and logo design. For more than five decades Michael Doret has made iconic marks—from the New York Knicks to KISS album art and Disney title treatments. Long before computers, he perfected a hand-drawn approach that gives his work lasting personality. In this episode we unpack his Cooper Union beginnings, mentors like Ed Benguiat and Milton Glaser, and why craft and observation still beat shortcuts.We cover:Childhood in Brooklyn: Coney Island, Times Square, neon signsFamily influences and early visual obsessionsCooper Union and finding a career in designLearning the craft: hand-drawing, photo-lettering, pencil-first processKey mentors and early jobs (Sol Schwartz, Ed Benguiat, Milton Glaser)Early freelance work and first logosThe Knicks logo: brief, process, legacyKISS album art and long-term collaborationsDisney title work and cinematic letteringGuest:Michael DoretWebsite: https://www.michaeldoret.com/logosBook: Growing Up in Alphabet CitySubscribe:If you liked this, subscribe to WDYMT for more honest chats with creatives. Like, comment and share — and drop a question for Michael below.Follow WDYMT:Instagram: https://www.instagram.com/wdymt_official/TikTok: https://www.tiktok.com/@whatdoesyourmumthinkSpotify / Apple Podcasts / YouTube: What Does Your Mum Think

In this episode I sit down with Arthur Foliard, Executive Creative Director at Koto, to dig into a non-linear creative career built on obsession, taste and risk. From failing his baccalauréat and moving to San Francisco barely speaking English, to bruising spells at Pentagram and Moving Brands, to helping grow Koto into one of today’s most influential studios — Arthur’s story is full of hard lessons, big wins and practical thinking for anyone working in brand and design.We cover:Growing up in Paris and teaching himself designWhy he moved to SF and how internships shaped his careerThe Pentagram and Moving Brands chapters — what nearly made him quitGoing freelance, then joining Koto and helping build the NYC studioLeading a team, culture, and creative process at scaleTypography, motion, and why “typography is the real brand”Big projects: Bolt, Amazon and the power of personality in systemsIllustration, life with son Léo, and the million-dollar question: what does his mum think?Guest:Arthur FoliardInstagram: https://www.instagram.com/arthurfoliardKoto: https://www.koto.studioSubscribe:If you liked this, subscribe to WDYMT for more honest chats with creatives. Like, comment and share — and drop a question for Arthur below.Follow WDYMT:Instagram: ⁠https://www.instagram.com/wdymt_official/⁠TikTok: ⁠https://www.tiktok.com/@whatdoesyourmumthink?_r=1&_t=ZT-94iK53fLAPFSpotify: https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPk⁠Subscribe on Apple Podcasts / Spotify / YouTubeProduced by: What Does Your Mum Think

Listen for tactile nostalgia, honest career pivots, and practical takeaways for creatives building work that feels both playful and purposeful.Today I’m chatting with Rach Cart — Edinburgh‑based freelance designer, illustrator and motion artist. Rach has worked with brands like Adobe, Famous grouse and Newcastle FC, builds immersive movie‑prop collections, and created the Food For Thought pop‑up to teach people about Type 1 diabetes through nostalgic packaging and playful products. We talk about making projects that teach, how to build a business by doing, and why fearless creativity wins.We talk about:Growing up and building a creative practice in EdinburghFrom uni to agency life to freelancing — lessons learned on the wayFood For Thought: turning lived experience with Type 1 diabetes into a meaningful pop‑up and product workMovie‑prop design: process, references and building tactile collectionsCreating content that leads to clients and opportunitiesFreelance finances, beating perfectionism, and advice for gradsWhat’s next: bigger productions, physical products, or more social‑led work?The important question: what does your mum think?Guest:Rachel Cartledge (Rach Cart)https://www.instagram.com/rachcartdesign/www.rachcart.comSubscribe:If you liked this, subscribe to WDYMT for more honest chats with creatives. Like, comment and share.Follow WDYMT:Instagram: https://www.instagram.com/wdymt_official/TikTok: https://www.tiktok.com/@whatdoesyourmumthinkSpotify: https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPkSubscribe:Apple Podcasts / Spotify / YouTubeProduced by:What Does Your Mum Think

Listen for honest stories, tactile creativity, and practical takeaways for anyone wanting to make work that feels like home.Today I’m hyped to have Fefi Castedo with us: a Bolivian‑born illustrator and graphic designer now based in NYC. Raised in Riberalta in the Amazon, Fefi rebuilt her life and career after a corporate layoff and breakup by simply making — clay, Lego, iPad drawings and candid visuals that live between culture, nostalgia and the everyday. She’s an Adobe Live Community Star, a builder of creative communities, and someone who designs emotional recognition — work that looks like life and feels familiar before you know why.We talk about:Growing up in the Amazon, motacú hunts and choosing skate decks for the artMoving to the US at 8, feeling out of place, and the moment she felt truly seenHow a layoff and breakup led to an identity collapse and creative rebirthRisk = trust: why she never went back to a 9–5 and what freelancing actually feels likeHer tactile process — clay, Lego, iPad — and why removing perfection invites joyBuilding community vs. building an audience, and working with Adobe and brandsWhat success and boundaries look like now, and the projects she dreams about nextGuest:Fefi CastedoInstagram: @illustratedbyfefiAdobe: featured Adobe Live Community StarSubscribe:If you liked this, subscribe to WDYMT for more honest chats with creatives. Like, comment and share.Follow WDYMT:Instagram: https://www.instagram.com/wdymt_official/TikTok: https://www.tiktok.com/@whatdoesyourmumthinkSpotify: https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPkSubscribe:Apple Podcasts / Spotify / YouTubeProduced by:What Does Your Mum Think

Today I’m over the moon to have Ria Hebden with us: presenter, founder, producer and the powerhouse behind Wonder Women. Ria learned the machinery of TV in publicity (Disney, Fox, Channel 4) before becoming the calm, trusted face on Lorraine, All Around Britain and global stages like Cannes Lions and Davos. She’s a BAFTA voter, CEO of Wonder Women, runs Carpe Diem Media, and was named Media Champion of the Year for her work on retention and equality in TV.We talk about:Moving from behind‑the‑scenes influence to on‑screen trustWhy retention matters more than ticking diversity boxesPractical fixes for London‑centric, freelance TV cultureMotherhood, visibility, and the quiet work of building networksReal mentorship wins and how listeners can help right nowListen for honest stories, mentorship moments and practical takeaways for anyone wanting to build a longer, fairer career in media.Run it upppppp! Like, share and subscribe.Guest:Ria HebdenWonder Women — wonderwomentv.comInstagram: @riahebdenSubscribe:If you liked this, subscribe to WDYMT for more honest chats with creatives. Like, comment and share.Follow WDYMT:Instagram: ⁠https://www.instagram.com/wdymt_official/⁠TikTok: ⁠https://www.tiktok.com/@whatdoesyourmumthink?_r=1&_t=ZT-94iK53fLAPFSpotify: https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPk⁠Subscribe on Apple Podcasts / Spotify / YouTubeProduced by: What Does Your Mum Think

Yes people, we’re back! On this episode of WDYMT, Sheps chats with Jessica Deseo.Designer‑turned‑educator‑turned‑platform builder — about shaping design culture, making sustainability the default, and balancing a creative life with motherhood.Highlights:Jessica’s nonlinear career: from winning a 5th‑grade ad contest to stepping away from studio work in 2014 to shape the industryReviving PRINT Magazine: stewardship, legacy, and keeping a historic platform freshTeaching at ArtCenter & Otis: embedding sustainability into curriculum and mentoring award‑winning studentsAwards, taste, and influence: who decides “good design” and are awards meaningful?Mental health, motherhood, late‑blooming hobbies (tennis at 39), and finding joy outside designPractical takes: sustainability that works vs. greenwashing, how students are reshaping the industry, and why designers should get off screensListen if you care about design, education, sustainability, and the messy, beautiful path of building a life and career that’s anything but linear.Run it upppppp! Like, share and subscribe.Guest: Jessica DeseoWebsite: https://www.jessicadeseo.comPRINT Magazine: https://www.printmag.comArtCenter College of Design: https://www.artcenter.eduOtis College of Art and Design: https://www.otis.eduSubscribe:If you liked this, subscribe to WDYMT for more honest chats with creatives. Like, comment and share.Follow WDYMT:Instagram: ⁠https://www.instagram.com/wdymt_official/⁠TikTok: ⁠https://www.tiktok.com/@whatdoesyourmumthink?_r=1&_t=ZT-94iK53fLAPFSpotify: https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPk⁠Subscribe on Apple Podcasts / Spotify / YouTubeProduced by: What Does Your Mum Think

Today’s guest is Kam Namorm AKA Kirx Diaz. LA-based director/videographer who went from shooting music vids for a coffee to building a recognisable visual language that’s clocked over a billion views. No film‑school blueprint, no straight line — just hustle, strategy and an eye for what makes content pop. We dig into his early days in the trenches, the grind that built his name, the numbers behind viral work, and how life in NYC & LA has changed the game.What we coverKam’s international upbringing and how it shaped his visual eye£100 videos, street shoots and tweeting 650 artists to build a networkGRM Daily, the Addison Lee moment, and the shoots that changed everythingWorking with Aitch, J Hus, Naomi Campbell and more — wild behind‑the‑scenes storiesThe difference between “good” and “pop” content — instinct vs strategyThe ingredients of viral/culturally relevant videos and a small tweak that makes a big impactMental health, overwork, reinvention in NYC → LA, and advice for creators starting out

This might be the first WDYMT where I’m in genuine pain… because today I’m literally getting tattooed while recording the episode 😅This week I’m joined by Manchester tattoo artist and Co-owner of Reign & Hail, Sam Waiting.We chat about the journey from graphic design into tattooing, the pressure of building an artistic career, the meaning behind tattoos, human connection, identity, success and what sitting with strangers every single day teaches you about people. A proper honest conversation about art, people and finding your thing.PLUS… I’m getting tattooed throughout the entire conversation, so you might hear the machine buzzing, me trying not to cry and probably a few painful moments 😂Guest:Sam WaitingInstagram: https://www.instagram.com/stillwaitingtattoo/Subscribe:If you liked this, subscribe to WDYMT for more honest chats with creatives. Like, comment and share. Tell us about a tattoo you got!Follow WDYMT:Instagram: ⁠https://www.instagram.com/wdymt_official/⁠TikTok: ⁠https://www.tiktok.com/@whatdoesyourmumthink?_r=1&_t=ZT-94iK53fLAPFSpotify: https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPk⁠Subscribe on Apple Podcasts / Spotify / YouTubeProduced by: Kristian Shepherd & Callum Shepherd

Just spent 2 days in Dublin learning from the GOAT Annie Atkins about the world of graphic props and design for film. Honestly left feeling inspired as hell.From immigration documents and newspapers, to passports, ephemera and world building, this workshop opened my eyes to how deep storytelling can go through design. It reminded me why I fell in love with creating in the first place.I’ve started designing my own prop collection based around Scarface and Tony Montana arriving in America with nothing. Exploring identity, immigration, ambition and chaos through physical objects and cinematic storytelling.Who knows where this leads next… but something definitely clicked for me on this trip.Big love to Annie and everyone involved in the workshop. Dublin was special ❤️Stories from the heart that make mums proud.WDYMT to the world 💖🌍

This week on What Does Your Mum Think, I’m joined by Cat How, co‑founder of How & How — a studio known for bold ideas, fearless branding, and ruffling a few feathers. If you want your work to matter, not just look pretty, this episode is for you.Cat shares her journey from art journalism to building a global agency, working with purpose‑led organisations like Chester Zoo, and why playing it safe is the quickest route to invisibility. We dig into why the best brands embrace being misunderstood, how to turn criticism into creative fuel, and the fine line between confidence and ego in design.We cover:Why being disliked can be your biggest advantageConfidence vs. ego in creative leadershipChallenging founders without killing their visionHow social media encourages creatives to play smallUsing criticism as a creative weaponBuilding brands with purpose, not just polishCat also gets real about balancing agency life, leadership, family, and what meaningful work looks like stripped of noise.Stories from the heart that make mums proud.WDYMT to the world 🩷🌍–What Does Your Mum Think (WDYMT) is a podcast for anyone out here trying to make their mum proud.Hosted by Sheps, designer, podcaster, martial arts practitioner and a lifelong believer that if your mum gets it, you’re doing something right.Each episode, Sheps sits down with inspiring people who are figuring it out in this mad world, talking to the humans behind the hustle, the passion and the journey.Stories from the heart that make mums proud.–Instagram⁠https://www.instagram.com/wdymt_official/⁠TikTok⁠https://www.tiktok.com/@whatdoesyourmumthink?_r=1&_t=ZT-94iK53fLAPFSpotify⁠https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPk⁠

16 years. One studio. Zero shortcuts!In this episode, I sit down with Miles Marshall — someone who’s been part of my journey from the very start. He interviewed me for my placement at Turner Duckworth… and shaped me more than he probably knows.We get into what it really means to stay the course in an industry that’s always moving. Leadership, pressure, standards, and what it takes to work in a place full of killers.This one’s about grit, growth, and iron sharpening iron.We talk:• 16 years at TD and why he stayed• What being an ECD actually looks like day to day• Leadership, mentorship, and backing people early• The culture inside TD — pressure, standards, and craft• From football captain to creative leader• Endurance, discipline, and staying power• Winning over 50 awards without losing yourselfAnd yeah… a few mad stories in there too.This one meant a lot to me. Full circle moment.Stories from the heart that make mums proud.WDYMT to the world 🩷🌍

In this episode, I sat down with Grace Dawson and we got into what it really means to design your life on your own terms.Grace’s story is not the obvious one. She grew up between the UK and Wyoming, moving through completely different worlds, and that shaped how she sees everything. Not the perfect student. Not the cleanest path. But always led by curiosity and stories.We talk about her time in agency life at JKR, Bulletproof and Center, and where she’s at now, building her own path as a brand consultant and creative coach.We get into what it takes to make big decisions when nothing feels certain. How to turn fear into something that pushes you forward instead of holding you back. Why your story matters just as much as the work you put out, and how putting yourself out there can change everything. We also talk about teaching, mentoring and reflection, and how those moments can actually show you what you are here to do.If you are feeling stuck, questioning what is next, or just know deep down you are meant for more, this one will land.Stories from the heart that make mums proud.WDYMT to the world 🩷

Most people think the goal is to keep moving up.Bigger titles. Bigger roles. More recognition.But what if that is not it?In this episode, I sat down with Thomas Wilder, CCO and Founder of Reunion, and we got into the long game. The patient one. The one no one really talks about.From growing up in rural New Hampshire to leading some of the world’s biggest brands, Thomas did not rush it. He followed curiosity. Focused on getting better. And over time, that turned into something real.We talk about the moments that shaped him. A push from a college professor that gave him belief early on. The years at Collins where things really clicked. Where design stopped being about style and started being about impact.But this conversation is not just about where he has been.It is about why he chose to start again.To build something of his own.To create Reunion.We get into what that actually takes. Letting go of ego. Trusting your instincts. Surrounding yourself with people who challenge you. Having the patience to grow into it properly.No shortcuts. No pretending. Just doing the work.This one felt honest.A reminder that you do not need to rush your way to the top to make something meaningful.If you are figuring things out, building something, or just trying to get better at what you do, this will hit.Stories from the heart that make mum proud 🩷WDYMT to the world.

Yes people we back!Therapeutic reflection with the broski! Sat down with my blood brother Callum, who’s been behind the scenes as the WDYMT researcher. We’re breaking down the journey so far. 50 episodes deep. What started as me sat in my London apartment feeling stuck has turned into something way bigger than I ever expected.We get into the real stuff. Not just the highlights, but what actually goes into building something like this and what's next!If you’ve been rocking with WDYMT from early, this is for you. And if you’re new here, this is the perfect place to tap in.Stories from the heart that make mum proud 🩷WDYMT to the world!

This one’s special… our first EVER live episode, recorded in Manhattan, NYC at the Pearlfisher studio, with the Empire State Building glowing pink behind us. Mad ting.For EP.53, I’m joined by someone who’s not just an incredible creative leader, but someone who’s genuinely shown up for me when it mattered most… Matt Sia.Whether he’s cooking up something in the kitchen, writing and performing music, making jewellery, or stepping out in his unmistakable swag…Matt is always building, shaping, creating. It’s just who he is.He’s led work across both challenger brands and global icons — from innovations like hum by Colgate and Tecate ALTA, to premium spirits with Diageo, Campari and Beam Suntory.He’s even partnered with McDonald’s to lead the global redesign of their food packaging.But this conversation isn’t about titles… it’s about how you lead, who you are, and what you stand for.We get into:• What it really means to lead with care (not the LinkedIn version… the real thing)• Feeling like an outsider in the industry and pushing through it• Imposter syndrome, self-doubt, and finding your place• Why there are no shortcuts in design or life• The moments where cutting corners costs you more than failing• How music, food, and culture shaped his creative mindset• The responsibility of shaping culture through designMatt opens up about not always seeing himself as “the strong designer”, and how persistence, curiosity, and staying true to himself unlocked everything.This one’s for the creatives, the quiet leaders, the ones figuring it out as they go… and anyone trying to build something meaningful without losing themselves in the process.Stories from the heart that make mums proud.Big love to everyone who pulled up and made this happen 🩷More live shows coming soon…

Today’s guest is someone I’ve known for years… and someone I’ve always been inspired by.William McSweeney is the owner of Juiced and works closely with some seriously talented people across food, culture, and hospitality.But this episode isn’t just about food.It’s about people.It’s about chance.And it’s about building something real from the ground up.We actually met in the most random way…He found my old manager’s phone and returned it.We got chatting over trainers… and somehow that turned into years of knowing each other.In this conversation, we move through William’s Tasting Menu — a few small plates, each exploring a different part of who he is.From growing up and finding his way…To building Juiced and managing creators like @whatwillycook, @Dinnerbyben, @lunchlunchleon and @Onlyscrans…To the honest truth about what the food industry is really like behind the scenes.No fluff. Just real talk.If you’re trying to build something…If you care about culture…Or if you’ve ever wondered what it actually takes to make it in food…This one’s for you.

What does it really take to win a Pentaward?This week on What Does Your Mum Think, we sit down with three people shaping one of the biggest stages in global packaging design — Adam Ryan, Chloe Templeman, and John Glasgow.Pentawards is celebrating 20 years in the game… two decades of recognising the best packaging design on the planet. But behind the trophies, judging rooms, and glossy entries — there are real stories, real opinions, and real tension about what “great” actually means.So we got into it.From the biggest mistakes designers make when entering…To how community, culture, and even the dance floor play a role in creative careers…To whether designers should take political positions or stay neutral…This isn’t just about awards — it’s about the industry, where it’s at, and where it’s going.We also break down:• How Pentawards started (and why it exists)• What judges are actually looking for• The evolution of packaging design over the last 20 years• Why diversity is still a challenge in the industry• What packaging might look like in 2046• Tips for anyone thinking of enteringAnd yeah… whether awards actually make you better 👀If you’re a designer, creative, or just someone trying to break into the industry — this one’s for you.Run it up. Make Mum proud!

Yes people, we back.Welcome to the WDYMT Podcast — Stories from the heart that make mums proud.In this episode of Sheps Chats, I’m talking about the journey so far. No guru advice, no “how to go viral”, no promises of millions of views.Just the honest story of how this podcast started and why I keep showing up every single week.Three years ago I started WDYMT in London when I felt uninspired and out of the right surroundings. I needed a change. I redesigned my settings, trusted my gut and kept building.Now I’m living and working in New York, speaking to people who inspire me and remind me that wanting more from life is actually a pretty common feeling among ambitious people.This episode is about:• Starting with nothing• Embracing the cringe• Ignoring the noise• Betting on yourself• Showing up for the one listenerI record an episode every week and release an episode every week. That’s the promise I made to myself and to the listeners.The setup is simple:A mic.A couple lights.Some headphones.Start small. Build as you go.If you’re sitting on an idea, stuck in your head or worrying what people might think… trust me, I’ve been there.But honestly?No one cares as much as you think they do.So just do the thing.If you enjoyed this episode drop a ❤️ in the comments and let me know what you think.WDYMT to the world.Stories from the heart that make mums proud.Safe.

For Mother’s Day I brought the most important guest I’ll probably ever have on the podcast… my mum.We had a simple, honest chat about what it really means to be a mum, the things mums worry about that kids don’t see, and what actually makes her proud.

This episode is a big one.Not only is it Episode 50 of WDYMT, but I’m joined by someone who helped shape the very idea of creative podcasting.Today I’m sitting down with Debbie Millman — designer, author, , illustrator, educator and the legendary host of Design Matters, one of the longest-running podcasts in the world.For over 20 years and over 500 episodes, Debbie has interviewed some of the most influential voices in creativity and culture — including Rick Rubin, Brené Brown, Milton Glaser, Simon Sinek, Questlove, Marina Abramović, Paula Scher, Jessica Walsh, Tim Ferriss and Neil deGrasse Tyson.Long before podcasting became what it is today, Debbie was already creating space for deep, thoughtful conversations about creativity, identity and the lives behind the work.In this conversation we go right back to the beginning.Debbie shares stories from growing up in Brooklyn, the moment she first understood the emotional power of brands, and the unexpected career path that eventually led her to become President of Sterling Brands.We also talk about the early days of Design Matters, recording interviews on a telephone line from the Empire State Building — years before podcasting exploded.Along the way we explore:• Why meaningful careers often take decades, not years• The courage it takes to change direction later in life• What Debbie has learned from interviewing hundreds of extraordinary people• The power of curiosity, resilience and storytelling• And what it really means to design your lifeThis episode is especially surreal for me — because WDYMT wouldn’t exist without Debbie and Design Matters.Massive love to Debbie for joining me for Episode 50.Sit back, enjoy.WDYMT TO THE WORLD 🌍🩷Stories from the heart that make mums proud.–What Does Your Mum Think (WDYMT) is a podcast for anyone out here trying to make their mum proud.Hosted by Sheps, designer, podcaster, martial arts practitioner and a lifelong believer that if your mum gets it, you’re doing something right.Each episode, Sheps sits down with inspiring people who are figuring it out in this mad world, talking to the humans behind the hustle, the passion and the journey.Stories from the heart that make mums proud.–Instagram⁠https://www.instagram.com/wdymt_official/⁠TikTok⁠https://www.tiktok.com/@whatdoesyourmumthinkSpotify⁠https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPk⁠

WE BACK! This week I’m joined by the very talented Mat Voyce.Mat’s journey started as a graphic designer, but what makes his story special is how he followed his curiosity. He spent years experimenting, playing around with type and teaching himself motion. Not for clients. Not for recognition. Just for the love of the craft.That curiosity turned into his signature style. Today, Mat is known around the world for his type design and type animation, working with some huge names including BBC, The LA Times, Disney+, Honda, Netflix and ESPN.In this episode we talk about backing yourself before anyone else does, the power of experimentation, and how personal work can open doors you never expected. We also get into the patience, the quiet graft and the mental resilience it takes to build something long term and trust your own lane.If you’re a designer, animator or anyone trying to turn passion into something bigger, this one’s for you.Run it up.–What Does Your Mum Think (WDYMT) is a podcast for anyone out here trying to make their mum proud.Hosted by Sheps, designer, podcaster, martial arts practitioner and a lifelong believer that if your mum gets it, you’re doing something right.Each episode, Sheps sits down with inspiring people who are figuring it out in this mad world, talking to the humans behind the hustle, the passion and the journey.Stories from the heart that make mums proud.–Instagram⁠https://www.instagram.com/wdymt_official/⁠TikTok⁠https://www.tiktok.com/@whatdoesyourmumthinkSpotify⁠https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPk⁠

Alex Center is the founder of CENTER, the Brooklyn-based studio behind brands like Bero, Butter, United Sodas of America, Ghostwriter, and more — building challenger brands that don’t just sit on shelves, but move culture. He also founded & hosts the 'Front & Center' podcast alongside Kevvvvvvvin. Overall, he's a real one.Before that, he spent over a decade inside the Coca-Cola system, working across Vitaminwater, Smartwater and Powerade, and was there as Vitaminwater grew from a small startup into a business that sold for $4.1 billion. Did he get a slice though?From interning at the New York Knicks, to becoming the first designer at Vitaminwater, to building his own studio in Brooklyn — his journey is all about backing your instinct, building strong culture, and leading with care.We talk about leadership, fitness and mindset, working with celebrities like 50 Cent, starting your own studio, and what it really takes to build brands that people don’t just see — but feel.And on a personal one — before I moved to New York, Alex gave me his time and showed proper love. He signed off with:“From Brooklyn to Manny.”So today… BIG UPS FROM HARLEM TO BROOKLYN.WDYMT to the world. Run it up! Safe.– What Does Your Mum Think is a podcast for anyone out here trying to make their mum proud.Hosted by Sheps — designer, podcaster, martial arts enthusiast, and a lifelong believer that if your mum gets it, you’re doing something right.Each episode, I sit down with inspiring people, all figuring it out in this mad world — talking to the humans behind the hustle, the passion, and the journey.Stories from the heart that make mums proud.– WDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enTikTok: https://www.tiktok.com/@wdymt_officialSpotify: https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPk

This is an emotional one!For the first time, Sheps Chats is going solo.If you’ve been rocking with the pod from the early days, you’ll know it started as a two-person thing. And honestly, that chapter meant a lot to me. There’s love there, always will be. But life moves, people grow, paths change… and now it’s time for a new season, but no seasons just episodes.This episode is me being open about that shift. No drama, no bad energy. Just the truth.I talk about what it felt like when things changed. The doubts. The “can I actually do this on my own?” moments. And the decision to back myself anyway.Because this pod has always been about one thing… stories from the heart that make mums proud.And that mission doesn’t change.If anything, this next chapter feels bigger.Going solo.New guests.New conversations.Live shows.New sponsors.More real life.This episode is a reset. A line in the sand. A proper “we move” moment.If you’ve supported the pod so far, I appreciate you more than you know. And if you’re new here, welcome to the next chapter. LFG!We’re just getting started.Big love,Sheps

Back with another banger! In this episode, Sheps sits down with Chloé Templeman – Executive Creative Director at Pearlfisher.This one’s a special conversation. I sat down with Chloe to talk about the journey behind the title — the grit, the doubts, the pivots, and the moments that quietly shape who you become.We start right at the beginning — her early curiosity as a kid, always making, always questioning, always looking at the world a little differently. Her path into the industry wasn’t the neat, traditional route. It took determination, resilience, and a proper belief in herself when things weren’t always going her way.From finding her feet across different agencies to facing the tougher realities of the industry, Chloe shares the honest side of the journey — the setbacks, the pressure, and the moments where she had to dig deep and keep going.But at the heart of this conversation is something bigger.It’s about owning the room.Backing yourself.Learning that the thing that makes you different is actually your strength.We talk about confidence, career moves, knowing when it’s time to grow, and having the courage to step into new challenges — even when it feels uncomfortable.The conversation also gets into transformation and reinvention — what it really takes to lead through uncertainty, to stay authentic in senior leadership, and to help a creative business reconnect with who it truly is.There’s an honest look at the turbulence our industry’s facing right now too — and what it means to navigate change without losing your voice along the way.This episode is about resilience.About remembering who you are.And about building a career that feels true to you — not just impressive on paper.

In this episode, we sit down with Adam Swan and Alexander Stewart – founders of design studio Derek & Eric – to unpack how the deliver simple ideas, smart systems, and visual wit can turn tired brands into distinctive icons.From their roots from JKR to building a studio powered by trust, clarity, and craft, they break down:— Why timeless brands start with strategy— What makes a creative partnership work— How they stay sharp, honest, and collaborative...even when they disagree ⚠️ If you’re a designer, strategist, or creative who’s done with surface-level branding, this one’s a must. 🎧 Tune in to hear stories behind work for Innocent Drinks, Fox’s, and more, and walk away with tools to make your own work hit harder and last longer.Enjoy people 🩷

How do you go from drawing in your bedroom to designing for the FIFA World Cup, Nike, and MTV? According to Rich Tu, it starts with making the work you want to see in the world.In this episode we’re joined by first-gen Filipino-American creative Rich Tu – Partner and Executive Creative Director at Sunday Afternoon, host of First Generation Burden, and an artist whose work moves with colour, rhythm, and meaning.Rich breaks down how personal projects opened doors to global stages, the lessons he picked up collaborating with Nike and working with MTV, and how identity and independence fuel his creative leadership today. From building platforms for visibility like COLORFUL to getting the call for the 2026 FIFA World Cup, this episode is a masterclass in leading with purpose and style.If you’ve ever doubted whether doing your own thing could lead to big things... this one’s for you 🔥– What Does Your Mum Think? is a podcast for anyone out here tryna make creative sh*t happen!Hosted by two obsessed designers Michael Hindle and Kristian Shepherd, this is us chatting to the brains behind the work and brands we love most. From the big dogs to the up-and-comers, We are here to learn from everyone, and share it with the world.We ask the questions we wish we’d had answers to when we were starting out.How do you get real clients?Start your own studio?Stay inspired?And how to not lose your mind in the process?And we dig-deep to understand the mindset, the self-doubt, the purpose, the process, and what it really takes to carve your own path in the creative industry.Whether you're fresh out of uni, 20 years deep into your career, or somewhere in the middle…This is for you. WDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enTikTok: https://www.tiktok.com/@wdymt_officialSpotify: https://podcasters.spotify.com/pod/show/wdymt

Paul Blackburn is the founder of Studio Blackburn, a London‑born branding agency that’s quietly shaped creative culture from the IOC to Sky, Toyota, Zaha Hadid Architects and Brompton Bicycles. For over 25 years, Paul’s forged a path that’s less about industry posturing and more about design that lasts, values that matter, and storytelling that actually works.Paul never really wanted to “work for The Man.” His career’s been all about carving his own path, not slotting into someone else’s. He bounced between big agencies, freelance gigs, and launching a few ventures of his own — until everything clicked with Studio Blackburn.In this episode, we dig into:🔥 His first design memories🔥 Early side hustles and unexpected influences🔥 Why agency life pulled him in, and pushed him to go independent🔥 The thinking behind Studio Blackburn’s balance of seriousness and play🔥 How Paul’s studio stays versatile without ever losing its soul🔥 What 15‑year‑old Paul would think of his journey (and what his mum actually thinks he does)Whether you’re an aspiring studio founder, a designer wrestling with “Do I stay or go?”, or just love hearing how creatives build careers on their own terms, this one’s for you.Paul Blackburn is living proof that you don’t bend to the design world — you build your own.Watch now and get inspired to carve your own lane.– What Does Your Mum Think? is a podcast for anyone out here tryna make creative sh*t happen!Hosted by two obsessed designers Michael Hindle and Kristian Shepherd, this is us chatting to the brains behind the work and brands we love most. From the big dogs to the up-and-comers, We are here to learn from everyone, and share it with the world.We ask the questions we wish we’d had answers to when we were starting out.How do you get real clients?Start your own studio?Stay inspired?And how to not lose your mind in the process?And we dig-deep to understand the mindset, the self-doubt, the purpose, the process, and what it really takes to carve your own path in the creative industry.Whether you're fresh out of uni, 20 years deep into your career, or somewhere in the middle…This is for you. WDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enTikTok: https://www.tiktok.com/@wdymt_officialSpotify: https://podcasters.spotify.com/pod/show/wdymt

Claire Blyth went from aspiring scientist to one of the most powerful voices in design PR.In this episode, Claire joins Sheps and Michael to break down her journey, from founding Red Setter (the PR agency behind the world’s top creative studios) to launching her own podcast, My Life in Design.They get into what makes great creative PR, how to get your studio noticed, why storytelling still reigns, and what most people get wrong about design’s power. Claire also shares leadership lessons, what journalists actually want, and her mission to open up the creative industry to new, diverse voices.If you’re a designer, creative leader, or someone building something with heart – this one’s for you.Topics include:👉 Making the jump from science to storytelling👉 How to get PR for your creative work👉 What’s changing in design media (and what’s not)👉 Starting a podcast and building community👉 Advice for young creatives + future agency leadersLike what you hear? Subscribe, drop a comment, and share it with someone building their own creative path.– What Does Your Mum Think? is a podcast for anyone out here tryna make creative sh*t happen!Hosted by two obsessed designers Michael Hindle and Kristian Shepherd, this is us chatting to the brains behind the work and brands we love most. From the big dogs to the up-and-comers, We are here to learn from everyone, and share it with the world.We ask the questions we wish we’d had answers to when we were starting out.How do you get real clients?Start your own studio?Stay inspired?And how to not lose your mind in the process?And we dig-deep to understand the mindset, the self-doubt, the purpose, the process, and what it really takes to carve your own path in the creative industry.Whether you're fresh out of uni, 20 years deep into your career, or somewhere in the middle…This is for you. WDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enTikTok: https://www.tiktok.com/@wdymt_officialSpotify: https://podcasters.spotify.com/pod/show/wdymt

Scott Touidjine-Williams spent two decades shaping the future of sport at Nike—leading Olympic innovation, pioneering performance gear, and designing for the world’s fastest athletes. But after 20 years inside one of the most powerful creative machines on earth, he walked away.In this episode, we dive into the why.From his upbringing to art school hustle, to dressing gold medalists and redefining aerodynamics, Scott shares the mindset behind working at the highest level of creative sport—and what it takes to leave it all behind. This one’s about intuition, reinvention, and knowing when to bet on yourself.–What Does Your Mum Think? is a podcast for anyone out here tryna make creative sh*t happen!Hosted by two obsessed designers Michael Hindle and Kristian Shepherd, this is us chatting to the brains behind the work and brands we love most. From the big dogs to the up-and-comers, We are here to learn from everyone, and share it with the world.We ask the questions we wish we’d had answers to when we were starting out.How do you get real clients?Start your own studio?Stay inspired?And how to not lose your mind in the process?And we dig-deep to understand the mindset, the self-doubt, the purpose, the process, and what it really takes to carve your own path in the creative industry.Whether you're fresh out of uni, 20 years deep into your career, or somewhere in the middle…This is for you. WDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enTikTok: https://www.tiktok.com/@wdymt_officialSpotify: https://podcasters.spotify.com/pod/show/wdymt

Harriet Richardson is a former graphic designer turned performance artist. From design agencies Pentagram and Turner Duckworth, to performances such as 100 dates in a single day, and tattooing her ex-lovers’ mums’ names on her body – Harriet swapped agency life for something that resinated more with her person.In this episode, we catch Harriet mid-reinvention.Harriet opens up about what it meant to walk away from design, how comedy crept into her work, and why she’s making art that literally leaves a mark. We talk tattoos, 100 dates, letters to strangers, stand-up gigs, and the blurry line between Harriet the person and Harriet the performance.This one’s full of intent, meaning, and honesty. Harriet is building a body of work that’s fearless, edgy, and completely her own.This one is packed with lots of northern warmth and humour + we have a surprise appearance from Harriet’s mum.Lock in and enjoy 💘–What Does Your Mum Think? is a podcast for anyone out here tryna make creative sh*t happen!Hosted by two obsessed designers Michael Hindle and Kristian Shepherd, this is us chatting to the brains behind the work and brands we love most. From the big dogs to the up-and-comers, We are here to learn from everyone, and share it with the world.We ask the questions we wish we’d had answers to when we were starting out.How do you get real clients?Start your own studio?Stay inspired?And how to not lose your mind in the process?And we dig-deep to understand the mindset, the self-doubt, the purpose, the process, and what it really takes to carve your own path in the creative industry.Whether you're fresh out of uni, 20 years deep into your career, or somewhere in the middle…This is for you. WDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enTikTok: https://www.tiktok.com/@wdymt_officialSpotify: https://podcasters.spotify.com/pod/show/wdymt

WE BACK! with a special Christmas episode for your head-tops🎄🤶🎁We’ve heard what YOUR mum’s think. Now it’s time to hear what OUR mums think!In this episode, we asked our mums what they thought of the way brands and culture showed up in 2025.We looked at the John Lewis Ad by Saatchi & Saatchi, British Airways Ad by Uncommon, the recent Gov.uk branding, and touched on topics such as Ai and Labubu’s.To make sure you don’t miss future episodes, make sure you hit the SUBSCRIBE button! Big Love and Merry Christmas from WDYMT 💝🤶

Rob Johnston is a photographer, designer, DJ, and the mastermind behind the podcast Meet the Creatives. Rob has sparked conversations with the likes of Paula Scher, Chris Do, Brian Collins, Michael Bierut and many many more legends and heroes of the game.In this episode we dive deep into Rob's hustle, his self-belief and where it comes from, his curiosity, and how he is able to continue to move at speed whilst holding down a young family. Rob talks a lot about doing things with Intent, and how every podcast guest he managed to land is based on intent. This is something that resonated with us deeply and its really changed the way we act as a podcast and designers. This one is full of advice that holds its weight in gold. Do not miss. Lock-in and enjoy 💘 WDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enTikTok: https://www.tiktok.com/@wdymt_officialSpotify: https://podcasters.spotify.com/pod/show/wdymt

Boma Krijgsman is a senior marketing manager, self-described “hustle bunny”, and loud-and-proud advocate for diversity in the creative industry.In this episode, Boma takes us through her winding path, from working in tourism, to a pivot into fashion, and eventually carving out her space in design and marketing.Along the way, she’s teamed up with heavy-hitters like JDO and, more recently, Thirst.We get into the big stuff too, like hustle culture, the importance of hard work, and building a portfolio that actually gets noticed.Plus, Boma doesn't hold back when we ask: Is the creative industry still underrepresenting certain groups? Why? And what needs to change?Put the kettle on, grab a biscuit — this one’s about to dunk.LFG🔥🚀WDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enTikTok: https://www.tiktok.com/@wdymt_officialSpotify: https://podcasters.spotify.com/pod/show/wdymt

Today’s guest is an absolute belter.We’ve got Andy Khatouli on! A graphic designer dialled into branding, 3D design, and big creative energy. His passion for the craft is contagious. You can feel it in the work. You can feel it when he talks.Andy’s the kind of designer who’s always exploring. Always learning. Always pushing things forward, from 2D to 3D, motion to character design, strategy to storytelling. His practice is play, and he brings so much knowledge across so many mediums of art & design.And he’s also got the receipts with some serious heavyweights: Jones Knowles Ritchie, Ragged Edge, Wolff Olins, Studio Moross, DixonBaxi, Koto, Magpie… the list does not stop.In this one, Andy takes us behind the scenes on a bunch of projects and gives us a peek inside the inner workings of top-drawer studios like Ragged Edge and Wolff Olins.So get the kettle on. Grab a crumpet. And lock in little bro (or sis).LFG 🔥🚀WDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enTikTok: https://www.tiktok.com/@wdymt_officialSpotify: https://podcasters.spotify.com/pod/show/wdymt

Today we’re talking to the brilliant Chloe Cordover!Writer at The Dieline, creative consultant, and all-round legend based in Savannah, Georgia.You know that feeling when you're reading a solid article on The Dieline, like you're in a light-hearted conversation with a friend who just gets branding? Someone who understands packaging, culture, trends, and timeless design all at once? Well then you are probably reading Chloe’s work.Scroll to the bottom of one of those pieces, and chances are, it’s her face looking back at you.In this episode, we dive into Chloe’s journey into writing for design, her deep knowledge of brand packaging, and how creatives can break through the noise.EPISODE LINKS:Chloe's IG: https://www.instagram.com/chloecordover/The Dieline: https://thedieline.com/The Dieline Awards: https://www.dielineawards.com/WDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enTikTok: https://www.tiktok.com/@wdymt_officialSpotify: https://podcasters.spotify.com/pod/show/wdymt

Lisa Smith is one of the most respected design leaders on the planet and is the Global Chief Design Officer at Uncommon & D&AD president.Lisa has worked at many of the worlds best agencies and brands such as: Browns, V&A, Marque, The new school, Moving brands, Wolf Olins, Chobani, JKR, Canva & now Uncommon.In this episode we take the opportunity to explore Lisa's rising through the ranks and what it takes to become a great leader.We touch on Lisa's personal experiences inside and out of the creative industry, current industry challenges, building client relationships and so much more. If you don't already, hit the subscribe button, give us a like and drop a comment below on your thoughts of this episode below.WDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enTikTok: https://www.tiktok.com/@wdymt_officialSpotify: https://podcasters.spotify.com/pod/show/wdymt

Ever wondered how to design for the biggest brands on the planet?How to build relationships with clients that actually last?How to go from fanboy to working with your heroes?Then you’ll love this one.Sean Thomas is Global Executive Creative Director at Jones Knowles Ritchie (aka JKR) and has been with them for over 15 years. He’s helped shape work for brands like Budweiser, Stella Artois, Coca-Cola, EA Originals, Domino’s, Heinz, and loads more.In this episode, we get into JKR’s journey, from their shift in FMCG packaging to full-blown brand world builders, and how Sean’s grown alongside it all.This one’s for anyone who wants to go long in the creative game.Hit subscribe, drop us a like, and let us know what you think in the comments.Enjoy 💥WDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enTikTok: https://www.tiktok.com/@wdymt_officialSpotify: https://podcasters.spotify.com/pod/show/wdymt

In this episode, we chat with Vuk Bojović, a Business Development Director who helps design agencies get new business, build real client relationships, and sell without feeling salesy.Vuk’s worked with top-tier agencies like JKR and Turner Duckworth, plus in-house at Highsnobiety – giving him a rare perspective at the intersection of branding, culture, and taste. He’s not just about leads, he’s about alignment.Whether you're running a creative studio, freelancing on the side, or a student figuring things out at uni, this one’s for you.WDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enSpotify: https://podcasters.spotify.com/pod/show/wdymt

In this episode, we turn the mic on our very own co-host Kristian Shepherd - to unpack the wild journey from having no clue what to do with his life…to becoming a graphic designer working in New York City.Kristian shares how one tutor changed everything, how studying at UCLAN opened his eyes to the world of clever, witty ideas, and how that obsession took him from university to top agencies like Turner Duckworth and B&B Studio, with stops at JKR, WMH&I and more.Since uni, Kristian set two goals:1. Work at Turner Duckworth2. Move to NYC.He's now done both.We get into what it really takes to move to New York as a designer, what working at Pearlfisher is like, and all the lessons (and L's) along the way.This one’s honest, reflective, and proof that the hustle pays off. Slowly, then suddenly. Enjoy 💭EPISODE LINKS:Kristian's Website: http://kristianshepherd.com/Kristian's IG: https://www.instagram.com/shepsdesignsthings/WDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enSpotify: https://podcasters.spotify.com/pod/show/wdymt

Creative vs Creator? where do you sit?This episode, we flipped the script a bit.We sat down with Hyperfocus, the design studio blurring the lines between brand and product design, and the minds behind The Brand Review, a YouTube series breaking down the latest creative work and spotlighting industry voices.We talked about a question so many of us wrestle with:Am I a creative, or a creator?Do I want to make work that matters, or make content that grows my name? Can you do both without burning out?We also got into:Why some studios are sabotaging themselves by ignoring social.Whether “design influencers” are actually doing any real client work.How Hyperfocus balance building their own platform whilst doing the work.If you're caught between posting and producing, or thinking about getting started - this one's for you.LIKE SHARE COMMENT AND SUBSCRIBE 💜EPISODE LINKS:Hyperfocus Website: https://hyperfocus.cc/The Brand Review Youtube: https://www.youtube.com/@the.brandreviewWDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enSpotify: https://podcasters.spotify.com/pod/show/wdymt

In this episode, we sit down with Oriana Gaeta, a creative director who’s worked with iconic brands like Nike, Rapha, and the BBC during her time at top agencies including R/GA and Made Thought.We talk about her journey from Naples to London, what really makes “Good Design,” and how she approaches judging on panels like D&AD and ADC. Oriana also shares her take on the rise of AI in the creative industry, how to protect emotion and depth in branding, and why content is fighting a losing battle against shrinking attention spans.This one’s packed with insight, honesty, and big questions – we loved it, and think you will too.EPISODE LINKS:Oriana's IG: https://www.instagram.com/orianagaeta/WDYMT SOCIAL:Instagram: /wdymt_official Spotify: /https://podcasters.spotify.com/pod/show/wdymt

We sat down with Vini Vieira, creative partner and co-founder of Mischief Maker—a new London studio helping brands get braver, bolder, and a little more rebellious.At the time of recording, Mischief Maker was fresh off the ground. So this one’s all about Vini’s epic creative journey: from growing up in São Paulo, Brazil to landing in London, designing at FutureBrand, thriving as a freelancer, and climbing the ranks at Bulletproof – where he went from senior designer to Creative Director.Oh, and he’s also a beast of a lettering artist, a former typography lecturer at Greenwich, and now mentors design students through The Arena.Big energy. Big wisdom. A must-listen for any creative on the come-up.EPISODE LINKS:Mischief Maker Website: https://madeofmischief.com/WDYMT SOCIAL:Instagram: /wdymt_official Spotify: /https://podcasters.spotify.com/pod/show/wdymt

Calling all design students, this episode is for you.We’re joined by Ben Hayes, a recent UAL Graphic Design grad who’s already interning at Pentagram and has just picked up a D&AD New Blood Pencil for his bold campaign of Jim Beam’s zero alcohol Whiskey - "Bourbnone".Ben’s journey is one every student should hear. From cold messaging top designers on LinkedIn to landing mentorships and opportunities through sheer persistence, Ben has shown how far curiosity, craft, and confidence can take you.Hosted by his longtime mentor Kristian, this conversation breaks down the real stuff: how to stand out, how to get noticed, and how to get where water can't.If you’re a student wondering what it really takes to break into the industry, and to do it big – start here.EPISODE LINKS:Ben's Website: https://benhayes.work/WDYMT SOCIAL:Instagram: /wdymt_official Spotify: /https://podcasters.spotify.com/pod/show/wdymt

We’re closing out Season Two with the amazing Mike Perry – founder of Tavern, a design studio that feels more like a well-loved local than a corporate agency.In this episode, Mike talks about building brands with meaning, treating design like the craft that it is and practicing and training design like an athlete would practice on the tracks. Mike discusses why the best work comes from deep relationships, not surface-level trends. It’s a conversation about taste, trust, and staying sharp, no matter how long you’ve been in the game. The foundations of tavern sit on this concept of Modern Heritage, Mike goes deep in to what this means at Tavern and how to create design and brands with soul.🎧 Tune in, share it around, and tell your mum.Subscribe for more honest conversations from the creative world.EPISODE LINKS:Tavern Website: https://tavern.agency/WDYMT SOCIAL:Instagram: /wdymt_official Spotify: /https://podcasters.spotify.com/pod/show/wdymt

In this episode, we sit down with Chris Nott and Will Richardson – the brains behind Studio Drama, a creative studio making waves with custom typography that’s powerful, thoughtful, and anything but ordinary.With roots in top agencies like Brody Associates, JKR & Pentagram; Chris and Will bring serious design pedigree to the table. Now, at Studio Drama, they're redefining how type can tell stories – blending strategy and style to create work that’s as smart as it is striking.We talk about their leap from big agency life to launching their own studio, what it really takes to run a creative business, and how they build type that feels like a brand, not just looks like one. Whether you’re deep in the design game or just curious about what makes great branding tick, this one’s for you. Tune in for an authentic conversation and a masterclass in typography from Studio Drama.EPISODE LINKS:Studio Drama Website: https://studio-drama.com/WDYMT SOCIAL:Instagram: /wdymt_official Spotify: /https://podcasters.spotify.com/pod/show/wdymt

We sat down with the founders of Red Dot Studio – Christian Eager and Sam Lachlan – two top-class designers who’ve worked at some of the most respected names in the industry: Turner Duckworth, The Partners, Pearlfisher, Designers Anonymous and more.Now? They run Red Dot Studio, creating design that is easy to understand and hard to forget. Red Dot creates brands and identities that are beautifully simple, strategically sharp, and always memorable. No fluff, no ego – just ideas that work.We talked about their journey from big agency life to building their own thing, the realities of running a studio, what makes a good client relationship, and how they stay creatively inspired. They’ve built something special – a tight-knit team, a great culture, and a growing body of work that speaks for itself.Whether you’re a student, a studio founder, or just into clever design – this one’s well worth a listen.EPISODE LINKS:Red Dot's IG: https://www.instagram.com/red_dot_studio_/Red Dot's website: https://reddotstudio.co.uk/WDYMT SOCIAL:Instagram: /wdymt_official Spotify: /https://podcasters.spotify.com/pod/show/wdymt

This week on What Does Your Mum Think?, we chat with Alexandra Ramirez — a London-based illustrator and designer known for her bold, vibrant style rooted in movement, colour, and urban culture. From sketching courtside moments to capturing the chaos of street food, Alexandra’s work celebrates the rhythm of modern life. With clients like Nike, Adidas, KFC, and the Premier League, she’s crafted visual stories that live everywhere from murals to magazines. We talk creativity, identity, and what it means to make art that moves — literally and emotionally.EPISODE LINKS:Alex's IG: https://www.instagram.com/alexandraramirezarts/Alex's website: https://www.alexandraramirezarts.com/WDYMT SOCIAL:Instagram: /wdymt_official Spotify: /https://podcasters.spotify.com/pod/show/wdymt