Chasing Revenue Without Losing the Plot

What happens when your nonprofit has a mission, an $80 million endowment… and still has to shut down its flagship news program? In this episode, Yoni Greenbaum unpacks a tension that every mission-driven organization eventually confronts: the gap between intention and sustainability. Drawing on his time leading Lehigh Valley Public Media, he shares the hard lessons behind launching ambitious products, navigating staff expectations, and making the brutal—but necessary—call to walk away from something impactful when the economics no longer work. Expect: A candid breakdown of “the endowment trap” What P&Ls can teach nonprofit leaders The difference between chasing revenue and chasing your tail And the questions every leader should ask before doubling down If you're trying to lead with impact and keep the lights on, this one’s for you. 🎧 Tune in for a real-world story about strategy, sacrifice, and staying true to the mission—even when it hurts. If you found this analysis valuable, consider supporting the work behind Backstory & Strategy. Your contribution helps keep this content independent and accessible to all. It’s a simple way to say thanks—and to ensure more thoughtful, in-depth content in the future. Click here to show your support.