ChatGPT: What should brands do with AI technology now

Andrew Davidson is joined by experts Brian Benway and Jan Urbanek in Episode 112 to discuss how brands can use AI technology and the wider implications for businesses. How and when will AI technology become mainstream? How do you become a winner in a disruptive environment? Listen as our experts discuss the opportunities and risks of AI in part two of the ChatGPT series.Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.Visit the Mintel Store to explore all our technology research and buy a report today.Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel ComperemediaGuests:Brian Benway, Analyst, Gaming and Entertainment, Mintel Reports USJan Urbanek, Senior Analyst, Consumer Technology, Mintel Reports Germany