Chatting and Branding with Jamie, the GoTo CMO

TalkingHeadz is an interview format podcast series featuring the movers and shakers of enterprise communications - we also have great guests. In this episode  Dave and Evan  discuss the rebranding and differentiation of GoTo UCaaS with its CMO Jamie Domenici.In 2016, LogMeIn acquired  the GoTo Family of Products from Citrix. Both are strong brands and there must of been some struggle about branding. That ended earlier this year with the relaunch of GoTo UCaaS -- spearheaded by Jamie. Jamie Domenici serves as GoTo’s Chief Marketing Officer. She is responsible for overseeing the full marketing organization consisting of Customer, Product and Acquisition marketing teams as well as Marketing Operations, Corporate Communications, Brand & Creative and Web & Ecommerce teams. She is responsible for deploying GoTo’s brand messaging and architecture, driving demand for its suite of products via paid and organic channels to new and existing customers, and enhancing our web properties to tell the GoTo story and better enable self-service transactions.