车企都说电池符合新国标,但没人敢写进合同 episode artwork

EPISODE · Jul 2, 2026 · 12 MIN

车企都说电池符合新国标,但没人敢写进合同

from 虎嗅·商业有味道

今年7月1日,号称史上最严电池国标落地施行。 在窗口切换期的当下翻开任何一家新能源品牌的官网,打开它们的官方APP,刷一遍社交媒体上的品牌账号,可以清晰看到“不起火、不爆炸、全工况电池安全、提前通过新国标认证、重新定义电池安全标准”等类似的表述。 但当用户走进门店,坐下来翻开购车合同,问出那个最基础的问题:“我这辆车,到底算不算新国标车?”所有的回答均表示绝对符合,但相关证明能否落到合同之上,绝大多数门店销售的回应突然变得模糊起来。这不是个别品牌的处境,而是2026年7月新国标落地后,整个行业正在经历的集体“尴尬”。00:01:12 漂亮通稿背后的潜规则00:06:45 用户不想做“试验品”

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车企都说电池符合新国标,但没人敢写进合同

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