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Cheat Sheet: On Spotting and Owning Trends, Wedge vs Ramp Shaped Businesses, and Making Every Dollar Count episode artwork

EPISODE · Nov 5, 2022 · 20 MIN

Cheat Sheet: On Spotting and Owning Trends, Wedge vs Ramp Shaped Businesses, and Making Every Dollar Count

from How They Built It: Founding Stories from Category Defining Companies · host Outlier Academy

This week we’re profiling Justin Mares, who has built 3 direct-to-consumer brands in Kettle & Fire, Perfect Keto, and Surely Wine that have all reached tens of millions in revenue. All by finding and owning emerging health and wellness trends. Read the newsletter companion to this episode: https://www.cheatsheetnewsletter.com/p/spotting-and-owning-trends Here are the 3 big ideas in this week's Cheat Sheet: How to spot trends and build businesses to own them. Concept: Wedge versus ramp shaped businesses. Reminder: Why it pays to bring on a Head of Finance early. Listen, watch, or explore more of this week’s episodes: #143 Kettle & Fire's Justin Mares | Identifying Trends, 5-Minute Mini Workouts, 6 To Dos Per Day, Favorite Books, and More Listen Now | Watch Now | Episode Guide | Transcript #144 Kettle & Fire, Perfect Keto, and Surely Wine: Spotting Trends and Building D2C Brands to Own Them | Justin Mares, Serial Entrepreneur Listen Now | Watch Now | Episode Guide | Transcript Sign up for the Cheat Sheet newsletter: https://www.cheatsheetnewsletter.com Learn more about your ad choices. Visit megaphone.fm/adchoices

What this episode covers

This week we’re profiling Justin Mares, who has built 3 direct-to-consumer brands in Kettle & Fire, Perfect Keto, and Surely Wine that have all reached tens of millions in revenue. All by finding and owning emerging health and wellness trends. Read the newsletter companion to this episode: https://www.cheatsheetnewsletter.com/p/spotting-and-owning-trends Here are the 3 big ideas in this week's Cheat Sheet: How to spot trends and build businesses to own them. Concept: Wedge versus ramp shaped businesses. Reminder: Why it pays to bring on a Head of Finance early. Listen, watch, or explore more of this week’s episodes: #143 Kettle & Fire's Justin Mares | Identifying Trends, 5-Minute Mini Workouts, 6 To Dos Per Day, Favorite Books, and More Listen Now | Watch Now | Episode Guide | Transcript #144 Kettle & Fire, Perfect Keto, and Surely Wine: Spotting Trends and Building D2C Brands to Own Them | Justin Mares, Serial Entrepreneur Listen Now | Watch Now | Episode Guide | Transcript Sign up for the Cheat Sheet newsletter: https://www.cheatsheetnewsletter.com Learn more about your ad choices. Visit megaphone.fm/adchoices

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Cheat Sheet: On Spotting and Owning Trends, Wedge vs Ramp Shaped Businesses, and Making Every Dollar Count

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How long is this episode of How They Built It: Founding Stories from Category Defining Companies?

This episode is 20 minutes long.

When was this How They Built It: Founding Stories from Category Defining Companies episode published?

This episode was published on November 5, 2022.

What is this episode about?

This week we’re profiling Justin Mares, who has built 3 direct-to-consumer brands in Kettle & Fire, Perfect Keto, and Surely Wine that have all reached tens of millions in revenue. All by finding and owning emerging health and wellness trends. Read...

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