PODCAST · business
How They Built It: Founding Stories from Category Defining Companies
by Outlier Academy
Outlier founders share how they built category-defining companies like 1-800-GOT-JUNK, Public.com, and Eight Sleep. Learn the playbooks that built the world’s greatest companies and how you can apply them at your company. We decode the ideas, strategies, and frameworks used to build $1B+ businesses. Visit OutlierAcademy.com for episode notes, searchable transcripts, and more.This podcast is a mix of How I Built This, Business Breakdowns, Founder's Field Guide, Acquired, Masters in Business, 50X, and 20VC (20 Minute VC).
Episodes
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How They Built Varda Space: Building Factories in Outer Space's Microgravity with Delian Asparahouv
“Trust is not what makes successful co-founding relationships. Having the world-class skillset that you need to succeed is what will then form that trust that will allow you to succeed.” – Delian Asparahouv We explore space manufacturing, microgravity, and building factories in outer space. We’re...
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How They Built Voyager Space Holdings: Building the Berkshire Hathaway of Outer Space with Dylan Taylor
“I’m in the camp that is super passionate about space as a tool for transformation. So what energizes me is getting humans into space.” — Dylan Taylor We explore building the Berkshire Hathaway of outer space. We’re joined by Dylan Taylor, Founder and CEO of Voyager Space Holdings. We cover the...
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How They Built Kettle & Fire, Perfect Keto, and Surely Wine: Spotting Trends and Building D2C Brands to Own Them with Justin Mares
“The Iron Law of Ecommerce across everything I’ve ever started is that I start out thinking I’m selling to people like me and it always turns out that it’s 45-year old women that are buying the product.” — Justin Mares Learn how Justin Mares identifies trends and builds direct-to-consumer...
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Trailer - How They Built Kettle & Fire, Perfect Keto, and Surely Wine: Spotting Trends and Building D2C Brands to Own Them with Justin Mares
“The Iron Law of Ecommerce across everything I’ve ever started is that I start out thinking I’m selling to people like me and it always turns out that it’s 45-year old women that are buying the product.” — Justin Mares Learn how Justin Mares identifies trends and builds direct-to-consumer...
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How They Built Fount: Bringing the Performance Secrets of the U.S. Navy SEALs to Everyone with Founder Andrew Herr
“The human body is one of the most complex adaptive symptoms out there in the universe.” – Andrew Herr We explore bringing performance secrets from Navy SEALs to the public. We’re joined by Andrew Herr, Fount’s Founder and CEO. We cover human performance and biotech strategy, the limitations of...
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Trailer - How They Built Fount: Bringing the Performance Secrets of the U.S. Navy SEALs to Everyone with Founder Andrew Herr
“The human body is one of the most complex adaptive symptoms out there in the universe.” – Andrew Herr We explore bringing performance secrets from Navy SEALs to the public. We’re joined by Andrew Herr, Fount’s Founder and CEO. We cover human performance and biotech strategy, the limitations of...
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How They Built ShipBob: Building and Scaling a Fulfillment Business with Co-Founder Jivko Bojinov
“Ultimately, transparency to your customers is extremely important, no matter how difficult it is to display.” — Jivko Bojinov We explore building and scaling a fulfillment business with Jivko Bojinov, ShipBob’s Co-Founder. We cover the challenges of a fulfillment business, ShipBob’s custom...
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Trailer - How They Built ShipBob: Building and Scaling a Fulfillment Business with Co-Founder Jivko Bojinov
“Ultimately, transparency to your customers is extremely important, no matter how difficult it is to display.” — Jivko Bojinov We explore building and scaling a fulfillment business with Jivko Bojinov, ShipBob’s Co-Founder. We cover the challenges of a fulfillment business, ShipBob’s custom...
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A Masterclass in Product Design with Andy Budd (Founder of Clearleft)
On the latest episode of Outlier Founders, we sit down with iconic design studio Clearleft’s founder Andy Budd to learn the approach to designing and building products that he’s honed over decades. We go deep on everything from the design process to what makes a product great, and how Andy...
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Kevita & Flying Embers: Building Functional Beverage Companies from Kevita’s $200M+ Acquisition to Flying Embers Big Bet on Fermented Alcoholic Drinks | Bill Moses, Founder & CEO
On the latest episode of Outlier Founders, we profile Kevita and Flying Embers—two innovative beverage companies that have built big businesses focused on fermentation. Kevita created an entirely new category with their sparkling probiotic drinks with live cultures, and it was sold for $200M....
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Elo Health: Personalized Daily Nutrition using Blood Tests, Activity Data, and Dietician Support | Ari Tulla, Founder & CEO
On the latest episode of Outlier Founders, we decode how Elo Health has created an entirely new Smart Nutrition category. Elo’s Smart Supplements and Smart Protein improve your energy, focus, and more with vitamins and supplements made just for you. Elo finds and fills your nutrient gaps with a…
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A Masterclass in the Business of Space with Michael Sheetz (CNBC’s Space Reporter)
On the latest episode of Outlier Founders we sit down with Michael Sheetz, CNBC’s Space Reporter, to explore the Cambrian explosion that’s taking place in space. We break down the landscape of companies, from launch providers to imaging and communication satellite companies, to understand the...
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Public: How They’re Building the Future of Investing from Fractional Shares to Alternative Assets and Social Investing | Jannick Malling, Co-Founder & Co-CEO
On the latest episode of Outlier Founders, we decode how Public is building the investment platform of the future — from their initial focus on fractional shares, to adding alternative assets, how they’ve built social features and community into their platform, and more. Learn Public’s playbook…
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Forward: Bringing Healthcare as a Product to a Billion People | Adrian Aoun, CEO and Founder
In Episode #118, we explore healthcare as a product rather than a service. We’re joined by Adrian Aoun, Forward’s CEO and Founder, and we cover why healthcare should be a product, not a service, being problem-oriented as a founder, and why the health insurance industry is destined to fall....
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Trailer – Forward: Bringing Healthcare as a Product to a Billion People | Adrian Aoun, CEO and Founder
Listen to one of our favorite moments from tomorrow’s Spotlight episode featuring Forward with Adrian Aoun. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Ezra: Bringing Fast and Affordable Early Cancer Detection to Everyone | Emi Gal, Founder & CEO
Learn how Ezra has brought down the cost of early cancer detection by 80% and the time required to get screened by 66%—all by harnessing the power of AI and Machine Learning to make MRIs an order of magnitude more efficient. As well as how they’ve built an asset light business in healthcare and...
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Trailer – Ezra: Bringing Fast and Affordable Early Cancer Detection to Everyone
Listen to one of our favorite moments from tomorrow’s Spotlight episode featuring Ezra with Emi Gal. Learn how Ezra has brought down the cost of early cancer detection by 80% and the time required to get screened by 66%—all by harnessing the power of AI and Machine Learning. Learn more about your...
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Fount: Bringing the Performance Secrets of the U.S. Navy SEALs to Everyone | Andrew Herr, Founder & CEO
In Episode #127, we explore bringing performance secrets from Navy SEALs to the public. We’re joined by Andrew Herr, Fount’s Founder and CEO. We cover human performance and biotech strategy, the limitations of military power for political goals, and using experiments to improve performance. “The...
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Trailer - Fount: Bringing the Performance Secrets of the U.S. Navy SEALs to Everyone | Andrew Herr, Founder & CEO
Listen to one of our favorite moments from tomorrow’s Spotlight episode featuring Fount with Andrew Herr. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Hone Health: On Testosterone, Telehealth, and Building a Modern Men’s Health Platform | Saad Alam, Founder & CEO
In Episode #125, we explore testosterone replacement therapy and building a telehealth company. We’re joined by Saad Alam, Hone Health’s Founder and CEO. We cover the basics of testosterone, the future of health management, and learnings from building a telehealth company. “When people say a good...
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Trailer – Hone Health: On Testosterone, Telehealth, and Building a Modern Men’s Health Platform| Saad Alam, Founder & CEOv
Listen to one of our favorite moments from tomorrow’s Spotlight episode featuring Hone Health with Saad Alam. Learn more about your ad choices. Visit megaphone.fm/adchoices
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NEAR Protocol: Building a High Speed, Climate Neutral, Low Fee Global Blockchain | Illia Polosukhin, Co-Founder
In Episode #108, we explore building a global blockchain that’s high-speed, climate neutral, and low-fee. We’re joined by Illia Polosukhin, NEAR Protocol’s Co-Founder. We cover why proof of stake beats proof of work, how NEAR approached scaling, and how Illia raised more than $10M to help fund…
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Trailer – NEAR Protocol: Building a High Speed, Climate Neutral, Low Fee Global Blockchain | Illia Polosukhin, Co-Founder
Listen to one of our favorite moments from tomorrow’s Spotlight episode featuring NEAR Protocol with Illia Polosukhin. Learn more about your ad choices. Visit megaphone.fm/adchoices
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All-Time Top Guests – Carey Smith (Big Ass Fans: The World's Least Sexy $500M Business)
We explore the world’s least sexy $500M business. We’re joined by Carey Smith, Founder of Big Ass Fans. We cover the importance of humor in business, receiving and listening to feedback, and Carey’s investment philosophy with Unorthodox Ventures. “I think in some ways it's trite, but you really…
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All-Time Top Guests – Sebastiaan de With (Lux: On Building the Apple Design Award-Winning Apps Halide and Spectr
We explore building the Apple Design Award-winning apps Halide and Spectre with Sebastiaan de With, Co-Founder and designer at Lux. We cover bridging the gap between visual design and product design, growing from one camera app to a photography company, and advice for those interested in creating...
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All-Time Top Guests – Jessica Hansen (NPR: On Finding, Owning, and Loving Your Voice)
We explore finding, owning, and loving your voice. We’re joined by Jessica Hansen, In-House Voice Coach at NPR. We cover finding and honing the perfect NPR voice, techniques for finding your best voice, and Jessica’s voice coaching practice. “Your voice is your instrument and you are a…
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Space Week – Delian Asparouhov (Varda Space Industries: On Space Manufacturing, Microgravity, and Building Factories in Outer Space)
We explore space manufacturing, microgravity, and building factories in outer space. We’re joined by Delian Asparouhov, Co-Founder of Varda Space Industries. We cover leaning into your superpowers when investing, common mistakes in venture capital, and problem solving with space manufacturing....
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Space Week – Mo Islam (Payload Space: Building a Media Brand to Cover the Business and Policy of Space)
We explore building a media brand to cover the business and policy of space. We’re joined by Mo Islam, Payload’s Co-Founder, who talks with us about becoming the number one resource for space industry news. We cover everything from lowering the costs of space travel to why we are in the middle of...
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Space Week – Dylan Taylor (Voyager Space Holdings: Building the Berkshire Hathaway of Outer Space)
We explore building the Berkshire Hathaway of outer space. We’re joined by Dylan Taylor, Founder and CEO of Voyager Space Holdings. We cover the evolution of space technology, private space companies vs. the government, and exciting innovations in the space industry. “I’m in the camp that is…
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Ezra: Using AI to Bring Fast, Affordable Cancer Screening to the World | Emi Gal, Founder & CEO
“I realized that the main reason why people die of cancer is because they found it too late. And the main reason we still find cancer late for people is because there’s no easy way to screen for cancer in the body that’s fast, accurate, and affordable. And so, I decided to focus on that problem.”…
more -
Trailer – Ezra: Bringing Fast and Affordable Early Cancer Detection to Everyone
Listen to one of our favorite moments from tomorrow’s Spotlight episode featuring Ezra with Emi Gal. Learn how Ezra has brought down the cost of early cancer detection by 80% and the time required to get screened by 66%—all by harnessing the power of AI and Machine Learning. Learn more about your...
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Cheat Sheet: On Obsessing Over Problems, Predicting the Future, and Why Healthcare Should be a Product (Not a Service)
This week we’re profiling Adrian Aoun, who founded Forward into 2017 to turn healthcare from a service into a product and reach 1B+ people globally. Before founding Forward, Adrian served as the Director of Special Projects for Google CEO Larry Page, founded Sidewalk Labs, and served as an…
more -
Trailer - Cheat Sheet: On Obsessing Over Problems, Predicting the Future, and Why Healthcare Should be a Product (Not a Service)
This week we’re profiling Adrian Aoun, who founded Forward into 2017 to turn healthcare from a service into a product and reach 1B+ people globally. Before founding Forward, Adrian served as the Director of Special Projects for Google CEO Larry Page, founded Sidewalk Labs, and served as an…
more -
Forward: Bringing Healthcare as a Product to a Billion People | Adrian Aoun, CEO and Founder
We explore healthcare as a product rather than a service. We’re joined by Adrian Aoun, Forward’s CEO and Founder, and we cover why healthcare should be a product, not a service, being problem-oriented as a founder, and why the health insurance industry is destined to fall. “Solutions don't really...
-
Trailer – Forward: Bringing Healthcare as a Product to a Billion People | Adrian Aoun, CEO and Founder
Listen to one of our favorite moments from tomorrow’s Spotlight episode featuring Forward. We explore healthcare as a product rather than a service. We’re joined by Adrian Aoun, Forward’s CEO and Founder, and we cover why healthcare should be a product, not a service, being problem-oriented as a...
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Cheat Sheet: On Spotting and Owning Trends, Wedge vs Ramp Shaped Businesses, and Making Every Dollar Count
This week we’re profiling Justin Mares, who has built 3 direct-to-consumer brands in Kettle & Fire, Perfect Keto, and Surely Wine that have all reached tens of millions in revenue. All by finding and owning emerging health and wellness trends. Read the newsletter companion to this episode:...
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Kettle & Fire, Perfect Keto, and Surely Wine: Spotting Trends and Building D2C Brands to Own Them | Justin Mares, Serial Entrepreneur
Learn how Justin Mares identifies trends and builds direct-to-consumer businesses (and brands) to own them. Including all of the hard lessons that Justin has learned along the way, from why he’s learned to bring on a head of finance early, why consumer business are “cashflow businesses”, to how…
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Trailer – Kettle & Fire, Perfect Keto, and Surely Wine: Spotting Trends and Building D2C Brands to Own Them | Justin Mares, Serial Entrepreneur
Listen to one of our favorite moments from tomorrow’s Spotlight episode Justin Mares, Serial Entrepreneur and Founder of Kettle & Fire, Perfect Keto, and Surely Wine. Learn more about your ad choices. Visit megaphone.fm/adchoices
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ShipBob: Building and Scaling a Fulfillment Business with Handcrafted Algorithms | Jivko Bojinov, Co-Founder
We explore building and scaling a fulfillment business with handcrafted algorithms. We’re joined by Jivko Bojinov, ShipBob’s Co-Founder. We cover the challenges of a fulfillment business, ShipBob’s custom warehouse algorithms, and the importance of transparency with staff and customers alike....
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Trailer - ShipBob: Building and Scaling a Fulfillment Business with Handcrafted Algorithms | Jivko Bojinov, Co-Founder
Listen to one of our favorite moments from tomorrow’s Spotlight episode featuring ShipBob with Jivko Bojinov. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Fount: Bringing the Performance Secrets of the U.S. Navy SEALs to Everyone | Andrew Herr, Founder & CEO
We explore bringing performance secrets from Navy SEALs to the public. We’re joined by Andrew Herr, Fount’s Founder and CEO. We cover human performance and biotech strategy, the limitations of military power for political goals, and using experiments to improve performance. “The human body is one...
-
Trailer – Fount: Bringing the Performance Secrets of the U.S. Navy SEALs to Everyone | Andrew Herr, Founder & CEO
Listen to one of our favorite moments from tomorrow’s Spotlight episode featuring Fount with Andrew Herr. Learn more about your ad choices. Visit megaphone.fm/adchoices
-
Hone Health: On Testosterone, Telehealth, and Building a Modern Men’s Health Platform | Saad Alam, Founder & CEO
In Episode #125, we explore testosterone replacement therapy and building a telehealth company. We’re joined by Saad Alam, Hone Health’s Founder and CEO. We cover the basics of testosterone, the future of health management, and learnings from building a telehealth company. “When people say a good...
-
Trailer – Hone Health: On Testosterone, Telehealth, and Building a Modern Men’s Health Platform
Listen to one of our favorite moments from tomorrow’s Spotlight episode featuring Hone Health with Saad Alam. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Smallhold: Growing the World’s Best Mushrooms in High-Tech Mini Farms Right in Restaurants and Grocery Stores | Andrew Carter, Co-Founder & CEO
We explore growing the world’s best mushrooms in high-tech mini-farms. We’re joined by Andrew Carter, Smallhold’s Co-Founder & CEO. We cover the science and complexities of mushrooms, distributed farming, and how Smallhold is aiming to revamp the food industry. “Smallhold wants people to eat more...
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Trailer – Smallhold: Growing the World’s Best Mushrooms in High-Tech Mini Farms Right in Restaurants and Grocery Stores
Listen to one of our favorite moments from tomorrow’s Spotlight episode featuring Smallhold with Andrew Carter. Learn more about your ad choices. Visit megaphone.fm/adchoices
-
Forward: Bringing Healthcare as a Product to a Billion People | Adrian Aoun, CEO and Founder
We explore healthcare as a product rather than a service. We’re joined by Adrian Aoun, Forward’s CEO and Founder, and we cover why healthcare should be a product, not a service, being problem-oriented as a founder, and why the health insurance industry is destined to fall. “Solutions don't really...
-
Trailer – Forward: Bringing Healthcare as a Product to a Billion People
Listen to one of our favorite moments from tomorrow’s Spotlight episode featuring Forward with Adrian Aoun. Learn more about your ad choices. Visit megaphone.fm/adchoices
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HVMN and Ketone IQ: Next-Level Metabolic Health with Ketones for the U.S. Navy SEALs and The Rest of Us | Michael Brandt, Co-Founder & CEO
We explore metabolic health with ketones. We’re joined by Michael Brandt, HVMN and Ketone IQ’s Co-Founder and CEO. We cover the basics of ketones, iterating on product, and the company’s $6 million contract with Navy SEALs. “Your human body is the most advanced piece of technology you'll ever…
more -
Trailer – HVMN and Ketone IQ: Next-Level Metabolic Health with Ketones for the U.S. Navy SEALs and The Rest of Us
Listen to one of our favorite moments from tomorrow’s Spotlight episode featuring HVMN and Ketone IQ with Michael Brandt. Learn more about your ad choices. Visit megaphone.fm/adchoices
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ABOUT THIS SHOW
Outlier founders share how they built category-defining companies like 1-800-GOT-JUNK, Public.com, and Eight Sleep. Learn the playbooks that built the world’s greatest companies and how you can apply them at your company. We decode the ideas, strategies, and frameworks used to build $1B+ businesses. Visit OutlierAcademy.com for episode notes, searchable transcripts, and more.This podcast is a mix of How I Built This, Business Breakdowns, Founder's Field Guide, Acquired, Masters in Business, 50X, and 20VC (20 Minute VC).
HOSTED BY
Outlier Academy
CATEGORIES
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Frequently Asked Questions
How many episodes does How They Built It: Founding Stories from Category Defining Companies have?
How They Built It: Founding Stories from Category Defining Companies currently has 97 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is How They Built It: Founding Stories from Category Defining Companies about?
Outlier founders share how they built category-defining companies like 1-800-GOT-JUNK, Public.com, and Eight Sleep. Learn the playbooks that built the world’s greatest companies and how you can apply them at your company. We decode the ideas, strategies, and frameworks used to build $1B+...
How often does How They Built It: Founding Stories from Category Defining Companies release new episodes?
How They Built It: Founding Stories from Category Defining Companies has 97 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to How They Built It: Founding Stories from Category Defining Companies?
You can listen to How They Built It: Founding Stories from Category Defining Companies on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts How They Built It: Founding Stories from Category Defining Companies?
How They Built It: Founding Stories from Category Defining Companies is created and hosted by Outlier Academy.
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