EPISODE · Oct 23, 2025 · 15 MIN
陈威如：掏10亿去“扫街”，高德想要什么？
from 中欧名师大讲坛
高德于9月推出“扫街榜”，美食榜单上线23天即突破4亿用户，日活跃用户规模在十一假期首日达3.6亿人次，刷新互联网产品增长纪录。这一数据标志着高德从导航工具向生活服务平台的转型迈出关键一步。高德为何要推出扫街榜，又为何可以迅速走红，其未来的发展方向和挑战是什么？中欧国际工商学院战略学教授陈威如对这些问题予以解答。
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陈威如：掏10亿去“扫街”，高德想要什么？
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