成功产品背后的隐藏框架：Proven Better New

分享一个有意思的产品框架：Proven Better New。作者是Mark Pincus，Zynga创始人，十个大型游戏发布里有八个成为大爆款，触达超过十亿玩家。Mark在新书《Life at the Speed of Play》中提出了提升产品创新成功率的思维框架：Proven Better New。摘要：1. 我不再迷信灵感式创新：我会先把“真正新颖的想法”隔离出来做实验，用最快速度换来最真实的客户反馈。2. 我允许自己在法律范围内坦然复制：省下“重造轮子”的时间，才能把精力砸在真正让用户兴奋的创新上。3. 我会把 Proven 当作底盘：做足够多的 Proven，产品才不会“因为错误原因失败”。4. 我对 New 保持敬畏：我默认“所有 New 都会失败”，所以更要隔离它、单独测试它。5. 我对 Better 的标准很粗暴：必须强到让目标用户 10/10 都说“我靠...去小宇宙查看完整单集简介在小宇宙查看该单集文稿

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成功产品背后的隐藏框架：Proven Better New

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