Cheryl Eisen and the secrets of staging

The woman behind home staging firm Interior Marketing Group, Cheryl Eisen, has been building her empire over the last decade. This self-made CEO started the IMG brand as a solo-entrepreneur, and now oversees a hundred-person operation. On this episode, Eisen sat down with host Dennis Scully about why home staging is the exact opposite of interior design, why she’s not afraid of a recession, and how, as her company moves into making product, her 170 staged apartments are as good as 170 showrooms.. This episode is sponsored by BuildLane and Dedon.