Cheshire Oaks Marketing Revealed by General Manager Kenny Murray

The man behind the UK's most successful designer outlet! Ever wondered why the Cheshire Oaks outlet of McArthurGlen is so successful? In today's episode of The Engaging Marketeer, general manager Kenny Murray reveals insider knowledge into the inner-workings of the internationally recognised shopping centre, including some of the challenges it faces - including how to stay relevant in a world that increasingly relies on the speed and convenience of online shopping. Connect with Kenny: LinkedIn: https://www.linkedin.com/in/kenny-murray-40379228/?originalSubdomain=uk McArthurGlen Cheshire Oaks Outlet: https://www.mcarthurglen.com/en/outlets/uk/designer-outlet-cheshire-oaks/ About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.