Chloe Addis on Scaling Global Demand Gen Across Markets and Languages

In this episode of Back on T-R-A-C-K, I sit down with Chloe Addis, Head of Marketing at Headley Media and Co-Host of B2B Marketers: Off The Record, to map out how to scale a highly personalized, multilingual demand-gen architecture.  We dive into:• The Multi-Brand Playbook: Managing audience trust and data compliance across 7 tech verticals and 32 languages.• The Corporate Media Shift: Why Headley Media launched their own podcast, what they’ve learned two months in, and how they expect it to drive down-funnel sales alignment.• The Linnworks and Zendbox Blueprint: What partner marketing with retail giants like Amazon teaches you about modern B2B positioning.  Stop guessing your way through international expansion. It’s time to learn how an elite media builder structures her own growth engine.