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EPISODE · Oct 4, 2006 · 1H 3M

Choice vs. Simplicity

from MarketingExperiments.com Web Clinic Podcasts · host Mec Labs

It is tempting to provide web site visitors with a broad range of options and choices. In fact, online marketers often fear that unless they provide the broadest possible range of choices, they might miss out on what a prospective customer or subscriber is looking for. But what happens when you provide multiple choices and options? In this brief we look at test data that reveals how people actually respond when faced with complex choices and simple choices.

Episode metadata supplied by the publisher feed · Published Oct 4, 2006

What this episode covers

It is tempting to provide web site visitors with a broad range of options and choices. In fact, online marketers often fear that unless they provide the broadest possible range of choices, they might miss out on what a prospective customer or subscriber is looking for. But what happens when you provide multiple choices and options? In this brief we look at test data that reveals how people actually respond when faced with complex choices and simple choices.

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Choice vs. Simplicity

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Frequently Asked Questions

How long is this episode of MarketingExperiments.com Web Clinic Podcasts?

This episode is 1 hour and 3 minutes long.

When was this MarketingExperiments.com Web Clinic Podcasts episode published?

This episode was published on October 4, 2006.

What is this episode about?

It is tempting to provide web site visitors with a broad range of options and choices. In fact, online marketers often fear that unless they provide the broadest possible range of choices, they might miss out on what a prospective customer or...

Can I download this MarketingExperiments.com Web Clinic Podcasts episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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