Chong Ing Kai: Chopstick Robots, ADHD Grit and Why Tinkering Beats Traditional STEAM – E649

Chong Ing Kai Founder and CEO of Stick’Em joins Jeremy Au to unpack how tinkering shaped his early years, how ADHD influenced his learning journey, and why he built a chopstick robotics kit to make STEAM education affordable for all. They explore how schools struggle with hands-on learning, why teachers need flexible tools rather than rigid kits, and how students learn better when they build instead of follow instructions. Their discussion covers the rise of open-ended tinkering, the pitfalls of screen-first childhoods, and the structural challenges of selling innovation into schools. Kai also shares how Stick’Em grew from a hundred-dollar prototype to a company used by thousands of students and how winning the Hult Prize at 22 changed his plans for global expansion. 02:42 Schools lacked quality STEAM programs: While working as a robotics trainer, Kai notices that schools rely on vendors who are businessmen rather than educators, creating weak learning experiences. 04:54 Chopsticks unlock creativity for kids: Kai shares why Stick’Em uses chopsticks, how they are cheap, sturdy, and open-ended, and how kids build robots, weapons, helicopters, and costumes in early tests. 07:05 Teachers adopt Stick’Em when it fits their real lessons: He explains how teachers use Stick’Em inside core subjects like social studies, ICT, science, and mother tongue — not just in after-exam activities. 11:38 Modern dopamine loops hit ADHD harder: Kai goes deep into TikTok, gaming, poor sleep, and how dopamine addiction creates pitfalls for impulsive students — plus how he manages these triggers as a founder. 18:48 Shifting the business model to recurring school revenue: Kai explains why selling hardware once was unsustainable and how Stick’Em now targets booklist placement so every P3 student receives a kit yearly. 29:39 Winning the Hult Prize transforms the company’s scale: He recounts entering the competition for mentorship, making semifinals and finals, and ultimately winning the million-dollar global prize because of traction and clarity. Watch, listen or read the full insight at https://www.bravesea.com/blog/chong-ing-kai-chopstick-engineering Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea English: Spotify | YouTube | Apple Podcasts Bahasa Indonesia: Spotify | YouTube | Apple Podcasts Chinese: Spotify | YouTube | Apple Podcasts Vietnamese: Spotify | YouTube | Apple Podcasts #STEMeducation #TinkeringMindset #ChopstickRobotics #GenZFounders #ADHDJourney #HandsOnLearning #EdTechInnovation #ParentingInTech #FutureOfLearning #BRAVEpodcast