Choosing the right Co-Founder with Aura Co-founders Purvi Goel & Gautam Madaan [007]

Finding the right co-founder is like choosing a business partner, a therapist, and a battle buddy—all in one. Get it right, and you’ve got an unstoppable duo. Get it wrong… well, let’s not go there. In this episode of Founder Facing, I sit down with Gautam Madaan and Purvi Goel, co-founders of Aura, to break down what actually matters when picking a co-founder, how they landed their first pilot customer without a sales background, and the reality of founder-led sales in the early days. We get into: How they divide responsibilities (and why 90% of a startup’s work is shared chaos) The messy process of landing their first customer—and why cold outreach wasn’t enough Why trust beats experience when choosing a co-founder What really goes into hiring your first team member The role of marketing, partnerships, and content in their growth strategy If you’re building a startup, trying to scale, or just wondering what makes a great co-founder relationship work, this one’s packed with insights. Links: Connect with Purvi & Gautam on LinkedIn Purvi: https://www.linkedin.com/in/purvimgoel/ Gautam: https://www.linkedin.com/in/gautammadaan/ Learn more about Aura: ⁠get-aura.com