Choosing the Right MLS Technology Solutions with DaVina Lara of OBAR & bridgeMLS

How do MLS executives make decisions around which technology solutions work best for their REALTOR-members? What motivates leadership to establish a system of choice? Are there benefits to offering agents options when it comes to MLS solutions? And what are the challenges associated with giving members more alternatives? DaVina Lara is the CEO of the Oakland/Berkeley Association of REALTORSand bridgeMLS. Her career in real estate began working for Russ Bergeron at SoCalMLS in 1993. Since then, she has served as an association executive with both the Hemet San Jacinto and Palm Springs Regional Association of REALTORS. DaVina took on the role of OBAR CEO in August of 2015 and added the MLS leadership responsibilities in April of 2016. She is committed to providing members with access to reliable data through innovative technology, offering subscribers access to 10-plus MLSs across California. Today, DaVina shares her extensive industry resume, discussing her early years as the office manager for SoCalMLS through her current role as MLS and association executive. She explains the thinking behind her decision to implement a system of choice and what impressed her about the dynaConnections' connectMLS system. Listen in for DaVina's insight around the pros and cons of offering members additional technology options and learn more about the trend to separate listing input from MLS systems.  What's Discussed:  DaVina's early years as the office manager for OCMLS DaVina's extensive resume in the real estate industry Why DaVina is establishing a system of choice DaVina's goals as the CEO of bridgeMLS Change name, reputation Improve governance structure More advanced technology The advantages of dynaConnections' connectMLS system Give members options Great mobile site Phenomenal service How data is shared in SoCal vs. the Bay Area DaVina's plan to provide connectMLS training The trend to separate listing input from MLS systems The relationship between choices and support challenges Resources: Cloud MLX dynaConnections connectMLS Bridge Interactive Paragon BOOST MLS Staff Summit   Connect with DaVina Lara:  DaVina on LinkedIn bridgeMLS Oakland/Berkeley Association of REALTORS