Choosing Yourself with Aurora Archer

Listeners, we're back this week with Aurora Archer. An Afro-Latina, Aurora draws on over 25 years of experience leading success in four distinct industries: retail, technology, health & wellness, content publishing & media. She’s built a reputation as a catalyst leader and strategic thinker. Her mission is mighty in execution but simple in philosophy: create a new normal where everyone, of all identities, thrives to their fullest potential and our world includes narratives and solutions that serve all of us. It’s this tenacity — fueled by a love for technology, marketing strategy, and DEI — that led to her company, The Opt-In™. During this episode we talked about: 02:51 - Growing up in San Antonio with a multicultural upbringing 04:38 -Lucky to live in between worlds 05:54 - There was an incredible love 11:48 - Extremely sensitive to hierarchy 13:51 - Pivotal moments that changed her life 14:01 - Growing up across borders 16:16 - Creating a radical different life 27:00 - The product of domestics 28:59 - Convert in superpower 35:11 - Earn the right to be chosen 38:00 - Where she gets the strength 41:47 - Her entrepreneurship journey This episode is brought to you by Cox.com and Gold Peak Follow Aurora on all things social: LinkedIn Instagram Twitter Website The Opt-In LikedIn The Opt-In Twitter The Opt-In Instagram Follow Cafe con Pam on all things social Instagram Facebook http://cafeconpam.com/ Join the FREE Cafe con Pam Challenge Join our Discord space and let's keep the conversation going! If you are a business owner, join us for Aligned Collective Mastermind Learn about PowerSisters Subscribe, rate, review, and share this episode with someone you love! And don't ever forget to Stay Shining! Become a supporter of this podcast: https://www.spreaker.com/podcast/cafe-con-pam--6348411/support.