EPISODE · Nov 6, 2007 · 9 MIN
Chris Anderson, autor do best-seller: A cauda longa
from HSM PodCasting · host PodCasting Brasil
Novos tempos imputam novos conceitos, demandas e necessidades. Esse ciclo constante da economia revela que os consumidores encaram, de maneira individual, as lógicas dos meios de comunicação. Contudo, segundo Chris Anderson, os tempos modernos também revelam o aparecimento e a consolidação de outras oportunidades de propaganda, como a web, a principal expressão do marketing moderno.
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Chris Anderson, autor do best-seller: A cauda longa
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