Chris Hyers on Why Healthcare Marketing Is About Demand Anticipation

Chris Hyers, Vice President of Marketing and Clinical Strategy Advancement at UConn Health, explains why healthcare marketing is fundamentally different from marketing in other industries. He shares how UConn Health used authentic patient and physician stories to become more relevant to its community, strengthen its brand, and support significant growth. Chris also explores the unique storytelling opportunities within academic medicine, why marketers must translate complex medicine through the eyes of the patient, and why healthcare marketing is ultimately about anticipating demand rather than creating it.