EPISODE · Feb 1, 2023 · 42 MIN
Christian DeGobbi on Embracing Emotion in B2B Marketing: How Humanizing Your Story Can Give You a Competitive Advantage
from Back on T-R-A-C-K · host Kerry Guard
In this episode, Christian DeGobbi highlights the significance of incorporating emotions in B2B marketing. B2B marketers should use emotions like humor and storytelling to humanize marketing and appeal to emotions that influence decision-making.
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Christian DeGobbi on Embracing Emotion in B2B Marketing: How Humanizing Your Story Can Give You a Competitive Advantage
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