Christina Goswiller on Social’s Seat at the Table

from Breaking Through The Mayhem · host Sightly

A candid conversation with Christina Goswiller, Head of Social Transformation at Digitas, on how social earned a seat at the table, how she navigates that role, and what it looks like inside real agency environments today. Highlights: How Christina’s career path shaped how she operates today Why social earned more influence inside agencies over time What surprised Adam about her background and mindset

What this episode covers

A get-to-know-you conversation with Digitas’ head of social transformation, blending career story, perspective, and how social earned its seat.

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Christina Goswiller on Social’s Seat at the Table

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This episode is 23 minutes long.

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This episode was published on January 29, 2026.

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