Christopher Lochhead on Play Bigger and Legends and Losers

In this Marketing Over Coffee: Christopher Lochhead talks about Category Design, Positioning Yourself, and The Future of The Company Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Some not safe for work language, if that offends you check out our other episodes. Meeting at DCI Play Bigger - How Pirates, Dreamers and Innovators Create and Dominate Markets Category Kings are the new dynamic - It's not about winning existing market share StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt's machine learning and data-intelligence capabilities, you can reach web visitors who are actively engaging with topics relevant to your brand or competition, and turn them into customers. Make your marketing dollar count with StackAdapt's intent-based targeting and automation intelligence. Visit StackAdapt.com today and request a demo. Marketing the problem, not the product Nonsense about Personal Branding ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. Niching Down to the market where you are unique The Future of the Company Today's CMO - Dealing with Product/Company/Category - Jennifer Johnson Interview Positioning yourself instead of being positioned Check out Christopher's Legends & Losers Podcast "The Podcast Silicon Valley Needs" The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.