Christopher Lochhead on The Biggest Mistake Made in Marketing

In this Marketing Over Coffee: Learn about Data Flywheels, The State of Podcasting, Political Marketing Fails and more! Direct Link to File Brought to you by our sponsors: LinkedIn and ahrefs That time Lochhead destroyed my marketing department (previous interview) Niche Down (previous interview) Lochhead on Marketing (his podcast) Interview with DEA guys Niche Design - the leader in Dialog Podcasts The state of Podcasting 8:50 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Data Flywheel Netflix uses their Data Flywheel to double their hit rate Build Platforms Not Products 17:22 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! Data exchange as part of the customer/vendor relationship Looking at the US elections through the Marketing lens The biggest mistake in the history of marketing How the democrats could fix their marketing problem Join us at madconNYC!! $5k package includes an hour with Chris $500 half day (first 3 MoC fans can use code moc for half off!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.