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EPISODE · Aug 6, 2026 · 34 MIN

Christopher Lochhead on the Creator Capitalist

from Marketing Over Coffee

In this Marketing Over Coffee: Learn from the legendary marketer about why tech and everyone else gets an F for AI marketing efforts, why tech doesn't take jobs, and more!! Direct Link to File Why does the Tech Industry Deserves an F for marketing AI? Past interview with Christopher - get the basics on Category Design Follow Your Different: Ray Wang Interview Lochhead on Marketing - That time when Rush met Sir Paul McCartney The shift from knowledge worker to creator capitalist is the greatest shift in how work gets done in 70 years 13:58 - 15:52 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Technology doesn't take jobs. It moves where the value gets created. The creator capitalist sets priorities, taste, focus, judgment, problem framing, and direction on solutions. Get Rella for social media management, free 14 day trial and get 10% off with code MOC The four types of capital your comany owns Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

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Christopher Lochhead on the Creator Capitalist

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This episode is 34 minutes long.

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This episode was published on August 6, 2026.

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