Christopher Penn on AI and Machine Learning for PR and Marketing

In this Marketing Over Coffee: Learn about how Artificial Intelligence and Machine Learning will Transform Marketing! Direct Link to File Brought to you by our sponsors: Infer and TopTal Not the normal news episode... Machine Learning Behind the Scenes The big 4 major players The marketing opportunities - #1 - SuperReader and matching tone of voice Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer would work for you. Now they are going even further with a Free 14 day trial. Usually you are charged five figures or more to set up a test case or proof of concept of predictive sales & marketing - Infer just says "Let's get you started in just 3 steps:" Sign Up Sync your Salesforce Data Start building actionable profiles Profile Management easily combines all of your existing customer data with thousands of external signals from the web to identify and target your best prospects and fill the gaps in your customer profile cards in CRM and marketing automation program. Check it out now, visit www.infer.com/moc Who's in the lead from the pack of 4? How's your Python? Why Food Post Friday? The heirarchy of analytics Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit the Marketing Over Coffee LinkedIn group, check out our newsletter or contact me on twitter @johnjwall How many variables are you really digging into? Who's bundling this stuff up? What happens when AI and IOT meets up? Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.