[Chronique] Proposition de valeur : pas besoin d’être unique episode artwork

EPISODE · Nov 1, 2024 · 8 MIN

[Chronique] Proposition de valeur : pas besoin d’être unique

from Mille Mentors : chroniques d'une émancipation entrepreneuriale · host Damien Thouvenin

Comme entrepreneurs, on s’entend tout le dire dire qu’on doit absolument être unique pour se différencier. C’est un piège.  La clé c’est souvent d'être simplement l'option préférée pour un type de client bien précis. Cette chronique explore l’idée de se concentrer sur la préférence plutôt que la différence, et propose une méthode pour trouver un positionnement qui résonne sans complexité inutile   Texte complet et liens pour aller plus loin sur le blog Mille Mentors : https://millementors.fr/chronique/proposition-valeur-unique/ Chronique extraite de la newsletter bimensuelle Mille Mentors du 27 octobre 2024. Pour s’abonner : https://millementors.fr/newsletter  Cette chronique bimensuelle est gratuite. Si vous lui trouvez de la valeur, vous pouvez m’offrir un café (ou plus 😉) sur Tipee.

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[Chronique] Proposition de valeur : pas besoin d’être unique

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