Chrysler Jeep VP Explains Brandcasting & Shares Branded Entertainment Strategies

Co-Host Brad Forsythe interviews Jeff Bell, Vice President of Chrysler and Jeep® Group at Daimler Chrysler. Jeff’s appointment to Vice President was a move that consolidated Chrysler and Jeep® marketing and product planning. He is responsible for the present day operations of the two brands, their future product program development and all communications efforts. Bell spearheaded many internet initiatives, especially in the fields of gaming and e-commerce, while serving as vice president of advertising and marketing communications for Chrysler, Jeep and Dodge. Bell joined DaimlerChrysler Corporation from Ford Motor Company, where he most recently served as director – retail marketing and e-business. He previously served Ford of Europe as managing director – Ford Spain and director of Central Europe.