EPISODE · Oct 28, 2023 · 6 MIN
串台聊奢侈品营销的prep #231027
from A-Log｜艾勇的声音日志
三档播客打算串台聊奢侈品行业，想聊聊什么是风格营销，什么是品牌人格品牌性格品牌命格，奢侈品尤其是top luxury怎么做社交媒体，年轻化是不是伪命题。有很多不同的看法，算是头脑风暴对定义对议题本身的梳理吧。品牌是好的生意是因为它提供了一种通过涨价而不是扩张（卖给更多的人卖更多产品）的增长方式。如果超越功能型，如何卖出溢价，还能持续涨价，这是奢侈品的经营之道，还需要深入的研究、实践和创新。【主播】艾勇（新浪微博：@艾勇），BeyondPod发起人，播客「DTC Lab」主理人。【BGM】Muy Suave - Domingo Federico【Staff】视觉设计：蟹肉制作监制：hec在小宇宙查看该单集文稿
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