串台聊奢侈品营销的prep #231027

EPISODE · Oct 28, 2023 · 6 MIN

串台聊奢侈品营销的prep #231027

from A-Log|艾勇的声音日志

三档播客打算串台聊奢侈品行业,想聊聊什么是风格营销,什么是品牌人格品牌性格品牌命格,奢侈品尤其是top luxury怎么做社交媒体,年轻化是不是伪命题。有很多不同的看法,算是头脑风暴对定义对议题本身的梳理吧。品牌是好的生意是因为它提供了一种通过涨价而不是扩张(卖给更多的人卖更多产品)的增长方式。如果超越功能型,如何卖出溢价,还能持续涨价,这是奢侈品的经营之道,还需要深入的研究、实践和创新。【主播】艾勇(新浪微博:@艾勇),BeyondPod发起人,播客「DTC Lab」主理人。【BGM】Muy Suave - Domingo Federico【Staff】视觉设计:蟹肉制作监制:hec

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串台聊奢侈品营销的prep #231027

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