EPISODE · Aug 10, 2026 · 10 MIN
床车露营大军，开始白嫖酒店了
from 虎嗅·商业有味道
过去，旅游城市的发展逻辑很简单：游客来了，就会产生住宿、餐饮和消费。但如今，这套逻辑正在被一种新的旅行方式打破。在青甘环线等热门自驾线路上，越来越多游客选择睡在自己的车里。他们带着床垫、炉具、天幕和装备，把汽车变成移动的住所。这让旅行成本下降，也让游客获得更多自由，但与此同时，沿途酒店开始发现：城市迎来了更多游客，却未必带来更多住宿收入。床车旅行究竟会成为未来旅游的新趋势，还是传统住宿行业必须解决的新挑战？00:00:09 旺季满房，为何收入下滑00:03:10 床车客正在成为新变量00:06:09 住宿行业需要重新定义服务
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