EPISODE · Apr 1, 2026 · 8 MIN
創意每天聽 - 2026年4月1日
from 創意每天聽
哇，昨天看到一個案例，真的讓我眼睛為之一亮。你想像一個交友軟體，它竟然故意讓註冊流程變得超難用，但卻大受歡迎，是不是很出乎意料？ 難用卻受歡迎？這確實違反了我們一般對「用戶體驗」的認知。畢竟，大家都在強調降低使用門檻、讓流程越順暢越好。 對啊！這個叫做 Sonder 的交友軟體，它的註冊過程非常惱人，甚至有點像考試。但就是因為這樣，它反而篩選出了一批更真誠、更願意投入的用戶。 也就是說...
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創意每天聽 - 2026年4月1日
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