EPISODE · Mar 16, 2021 · 15 MIN
刺激消費、培養客戶忠誠度 善用Apps不同推廣方式
from Marketing Forward 未來市野 · host IG: 90smarketing
Send us Fan MailApps向來是品牌吸引忠實客戶的首選平台，客戶手機的容量有限且珍貴，要在他們手機頁面中佔一席之地必須努力爭取。品牌應該把握機會，規劃行銷策略，主動引導客戶體驗自家apps便捷的購物體驗。本集節目我們會先討論Apps所帶出的有效營銷策略，接著我探討Apps如何善用其獨特元素為消費者提供優質的購物體驗，什至配合線下服務跟客人互動，令客人更投入參與宣傳活動，提升客戶忠誠度，促使他們不斷回訪。01:36 如何透過Apps的不同推廣方式，達致市場營銷效果04:15 介紹App內 4 種廣告形式10:18 Apps有助推動顧客參與會員制度活動14:10 未來而言，開發自家Apps對中小企未必遙不可及
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刺激消費、培養客戶忠誠度 善用Apps不同推廣方式
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