Coaching Inc with Tom Krol

Joining us on this episode of the Coaching Inc. Podcast is one of the biggest and most successful leaders in the real estate investing space.Tommy Harr shares the content strategy that helped him build authority in the real estate space without trying to go viral or chase trends.Listen as they break down why authentic content always outperforms polished marketing, how local networking and social media work together, and why the right relationships can change your business faster than any funnel.Enjoy the show!You'll Learn How To:Create content that builds trust and attracts the right audienceGrow your personal brandUse social media to create business opportunitiesWhat You'll Learn in This Episode:(02:56) How Tommy started in the real estate space through social media(05:38) The simple content formula Tommy uses every day(08:05) Every piece of content needs a clear call to action(09:36) When to hire a marketing agency and when to keep content in-house(11:40) Why keeping your business lean protects long-term profitability(15:58) His advice for rehabbers/operators who are struggling(17:12) How social media helped Tommy build relationships with private lenders(18:18) Why every entrepreneur should be learning AI personally(20:08) The value of joining mastermind communities(25:51) The value of dominating your local market before expandingWho This Episode Is For:Coaches who are building their personal brandReal estate investors who are growing a coaching businessEntrepreneurs who are using content to attract clients’Why You Should Listen:Tommy shares the practical strategies he's using to grow his business, build meaningful relationships, and create opportunities that continue paying off long after the post goes live.Connect with Tommy Harr:Instagram: https://www.instagram.com/tommyharr05 YouTube: https://www.youtube.com/@TomHarr Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

In this episode, Tom Krol breaks down the eight numbers every business owner should review every single week. These aren't complicated financial reports or accounting jargon, but simple metrics that help you make better decisions, spot problems, and grow your business.Listen and enjoy the show!You’ll Learn How To:Build a simple weekly scorecardTrack the numbers that drive growthMeasure your marketing and sales performanceMake better business decisions using real dataWhat You’ll Learn in This Episode:(01:16) The eight numbers you should track every week(02:22) What are numbers?(02:48) The three purposes of numbers(04:07) Entrepreneurship is a group adventure(04:23) The first number you should always track(04:57) Personal net worth(05:16) How to identify your most profitable revenue sources(06:02) The right way to track business expenses(07:04) Profit is the number that matters(07:42) How to calculate your true marketing ROI(08:26) The importance of tracking lead-to-sale conversion rates(09:09) Collecting reviews should be a weekly KPI(10:18) The bonus metric: bank balancesWho This Episode Is For:Business owners who want more control over their numbersCoaches and consultants looking to scale profitablyEntrepreneurs who want practical reporting systemsWhy You Should Listen:Tom shares a simple framework that helps you understand where your business is growing, where it's leaking money, and what deserves your attention every week.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

In this classic episode, Tom Krol shares one of the simplest networking strategies he's ever used to grow his business. Instead of chasing introductions or asking successful people for favors, he explains how consistently giving value first can open doors that money can't buy. If you want to build meaningful relationships, grow your influence, and create more opportunities, this episode is a must-listen.You’ll Learn How To:Build a powerful network by givingUse the "40 Good People" strategyApply the principle of reciprocityTurn small daily actions into long-term opportunitiesWhat You’ll Learn in This Episode:(02:16) The "40 Good People" strategy(02:54) What does reciprocity mean(03:49) List down 40 good people in your life(04:18) How to choose the right 40 people for your list(05:48) The mistake most people make when trying to build relationships(06:35) Entrepreneurial people often tell you how to love them(07:28) A simple system for serving one person every business day(10:03) Adding value without expecting anything backWho This Episode Is For:Coaches and consultants who are growing their networkEntrepreneurs looking for more partnership opportunitiesBusiness owners who want to build authentic relationshipsWhy You Should Listen:Tom shares a different approach, which is built on consistently creating value for others first.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Have you ever held something back because you were afraid that if you gave away too much, people wouldn't buy from you? It's one of the biggest fears that many coaches, consultants, and experts have.In this Coaching Inc. Masterclass, Tom Krol and Darrin Bentley challenge one of the most common beliefs among coaches, consultants, and experts. Instead, they explain why the opposite is true and why the most successful people in every industry become known by giving away their best insights first.Listen and enjoy the show!You'll Learn How To:Create content that builds trustGive away valuable information without hurting your salesBuild authority by solving real problems publiclyCreate content that attracts loyal followersWhat You'll Learn in This Episode:(01:36) Be the generous expert(02:24) A simple test to see if your content actually provides value(04:01) Giving away builds trust faster(05:55) The biggest marketing secret top influencers already understand(06:33) People who never planned to buy won't buy anyway(07:50) Giving away more creates more paying clients(09:27) The one question you should ask before publishing any piece of content(10:02) Challenging your own assumptions leads to better marketingWho This Episode Is For:Coaches who are creating content but struggling to build authorityCourse creators who want consistent leadsAnyone afraid of giving away too much value onlineWhy You Should Listen:This episode shows how generous, practical content builds trust, authority, and long-term relationships that naturally lead to more clients.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

What if the biggest thing holding your business back right now isn't leads?The truth is, a lot of coaches, consultants, and experts spend years trying to generate more attention, followers, traffic, and leads, but they never build the systems that consistently turn those opportunities into clients.In this episode, Brent Daniels shares the systems, processes, and philosophies that he used to attract better prospects, increase show rates, improve conversions, recruit top sales talent, and build a business that doesn't depend on hope.Listen as you will hear real-world strategies, practical examples, and small adjustments that can completely change the trajectory of your coaching business. Enjoy the show!You’ll Learn How To:Recruit top-performing salespeople without relying on referralsIncrease appointment show ratesImprove conversions by qualifying leads more effectivelyCreate systems that scale without depending on more trafficWhat You’ll Learn in This Episode:(01:45) Finding great salespeople is one of the biggest growth challenges(02:18) Brent's simple Facebook funnel that generated hundreds of sales applications(03:20) The application process he uses to identify top closers(04:33) Building landing pages(06:03) How job opportunity ads attract stronger candidates(07:48) Zoom vs phone call for meeting people(11:28) Compensation models for high-performing sales teams(12:31) The importance of contacting leads within minutes(13:22) How faster follow-up dramatically improves show rates(14:34) Importance of proof elements for cold traffic(16:00) More information about the setter conversation(17:20) The questions he asks to review the application for coaching(22:43) Ways to increase show rates(24:41) The difference between cold traffic and warm prospects(26:10) Community as a unique mechanism(29:49) Attention alone isn't enough without a conversion system(31:35) Brent's unique mechanism(34:51) Webinar funnels are just to educate people(38:06) Benefits of in-person events(40:47) Why conviction and authority are critical for growth(43:48) When to stop giving away the free content(49:15) Unique mechanism: Good lead magnet and a ton of proof elementsWho This Episode Is For:Coaches who are struggling to convert leadsConsultants who are looking to improve their sales processExperts who want predictable growthEntrepreneurs who are ready to scale through systemsWhy You Should Listen:If you're looking for sustainable growth, this episode will help you identify and fix the bottlenecks that are actually limiting your business.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

After a series of conversations with some of his coaching clients over the last week, Tom Krol noticed the same pattern recurring. People were making things a lot more complicated than they needed to be, chasing new tools, strategies, platforms, and systems while overlooking the handful of activities that drive momentum.Listen as he breaks down the simple principles that consistently help coaching businesses grow, including how to prioritize revenue, build the right team, create attention, and avoid the common mistakes that keep entrepreneurs stuck.Enjoy today's episode!You’ll Learn How To:Prioritize revenue-producing activitiesCreate attention and attract more clientsKeep your coaching business simple, scalable, and profitableWhat You’ll Learn in This Episode:(01:59) Most entrepreneurs overcomplicate simple business fundamentals(02:45) The "one product, one pain, one price" framework(03:59) How the SPIRLAS marketing system creates organic growth(04:30) Creating free value on social media(04:57) Start a podcast now(06:45) Entrepreneurship is about meeting people(07:31) The feedback loop in people(08:36) Use the word reviews, not testimonials(12:42) In-person or online interaction that other people can see(15:32) A smaller amount of input produces a lot more output(16:36) Avoid overcomplicating in your business(18:21) Doing social media lives(19:23) Hiring a sales guy(21:48) Avatar funnel explained(23:23) Keeping the business simple(23:52) Revenue in first positionWho This Episode Is For:Coaches who are trying to grow without paid trafficEntrepreneurs who feel overwhelmed by too many strategiesAnyone who wants a simpler path to consistent growthWhy You Should Listen:Tom shares practical advice that can help you cut through the noise, focus on what actually matters, and build a coaching business that grows without unnecessary complexity.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

Most coaching businesses are built around enrolling more clients.In this episode, Zach Beach, CEO of Smart Real Estate Coach, shares the unique profit-sharing model that helped transform his company into a multi-million-dollar business. Instead of stopping at coaching, Zach and his team work alongside students on real deals, creating a system where everyone wins together.This conversation will open your eyes to a completely different way of thinking about coaching. Listen and enjoy the show!You’ll Learn How To:Create revenue streams beyond client enrollmentsBuild stronger client retention through aligned incentivesTurn successful students into future coachesStructure profit-sharing opportunities without becoming business partnersWhat You’ll Learn in This Episode:(01:46) Introducing Zach Beach and his background in the coaching industry(03:40) Creating additional profit centers through smart investors(05:06) The biggest challenge most coaching companies face(06:05) How Smart Real Estate Coach gets directly involved in student deals(07:47) Revenue beyond enrollment(08:51) The profit-sharing structure behind their coaching programs(11:44) Profit sharing creates better incentives for coaches(18:24) How to position a profit-sharing model(19:02) The systems they use to track and manage deal profits(22:11) Serious clients are attracted to this model(26:02) The “done-with-you” coaching(29:02) Keeping the reputation with Zach's business model(34:04) How Zach created an "associates" program(41:10) The coach's assertion model explained(44:18) The coach compensation model that rewards collaboration(52:16) What makes the President's Club different(57:18) People leaving coaching programs while staying connected to communities(59:28) What Zach learned while preparing his company for a potential exit(01:00:18) How an ecosystem approach can help clients continue growing without leaving your world(01:07:39) Different ways coaching companies can participate in acquisitions or strategic partnershipsWho This Episode Is For:Business owners who are interested in profit-sharing modelsCoaches looking to create additional revenue streamsConsultants who want deeper client engagementWhy You Should Listen:Zach shares a different approach. One that creates long-term alignment, recurring revenue, and stronger client results. This episode will challenge how you think about coaching, fulfillment, and scaling a business that grows even when you're not the one doing all the work.Connect with Zach Beach:Website: https://smartrealestatecoach.com/ LinkedIn: https://www.linkedin.com/in/zacharyrbeach/ Phone Number: 401-229-2289Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

The coaches who gain traction on social media understand how attention works, where their audience lives, and how to create content that speaks to their problems and to their pain points. That is exactly what today's episode is all about.In this live coaching session, Tom Krol breaks down the exact organic strategies many successful real estate coaches are using to attract clients without spending heavily on advertising. From Facebook groups and content creation to building authority and growing an email list, Tom shares the simple frameworks that consistently generate attention, trust, and revenue.This episode is packed with practical ideas you can start implementing right away.You’ll Learn How To:Use Facebook groups to attract potential clientsBuild authority by providing value onlineCreate systems that generate leadsTurn attention into revenue through organic marketing strategiesWhat You’ll Learn in This Episode:(03:18) Tom’s SPIRLAS framework for organic audience growth(05:02) Facebook groups are still one of the best traffic sources available(07:09) Providing value and scraping value through Facebook group posting(09:49) Identifying the members of your group(10:49) Giving away valuable content for free(15:42) The three stages of marketing: get attention, hold attention, monetize attention(16:22) Saved responses can dramatically increase visibility and authority(18:46) Embracing people and giving a platform within your community(20:24) Never outshine the master(24:37) How AI tools like Claude can help create better content faster(29:15) The hiring framework that top coaching businesses follow as they scale(31:02) Your wife should do the final interview when hiring(31:18) Why your second hire should be a full-time marketing person(35:01) The difference between support staff and the face of your brand(40:00) Tiffany’s challenge with a long-running Facebook group(44:25) Organic versus paid strategies for growing a community(46:14) The importance of creating attention (49:20) How hiring an executive assistant changed Joe’s business(50:24) Common marketing agency mistakes that cost coaches money(53:11) Tom’s Top 10 Rules for Growing a Coaching BusinessWho This Episode Is For:Coaches who are looking to grow their audience organicallyConsultants building an audience from scratchEntrepreneurs who want more leadsAnyone who is trying to create authorityWhy You Should Listen:In this episode, Tom shares the same organic growth principles used by successful coaching businesses to build audiences, generate leads, and create consistent revenue.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

A lot of people post content online, but only a few build real authority.In this episode, Martine Richardson breaks down the mindset, consistency, and relationship-building that create trust and long-term business growth.She shares her journey from getting fired from a finance job and having her car repossessed to building a multimillion-dollar rental portfolio and coaching others to do the same, and how daily video creation changed her business.You’ll Learn How To:Build authority through value-driven contentAvoid the biggest mistakes new rental property investors makeOvercome limiting beliefs using private capitalCreate systems that make rentals less stressfulWhat You’ll Learn in This Episode:(01:10) Introducing Martine Richardson(02:40) Why the lack of motivation for a corporate job pushed her to take action(04:08) The biggest misconception people have about rental properties(04:45) Importance of having a system set in place for tenants(05:49) The limiting belief that stops people from using private money(07:02) The number one mistake other coaches make(10:53) How Martine’s podcast helped build authority before she became a coach(11:43) Biggest thing she learned from a podcast guest(15:17) Talking to people generated more for Martine's coaching business(18:02) Daily video content matters more than occasional perfect posts(20:50) The biggest lesson for anyone waiting to start something newWho This Episode Is For:Coaches trying to build real authority onlineReal estate investors interested in rental propertiesEntrepreneurs struggling with content creationWhy You Should Listen:Martine shares practical lessons from building a real business, creating systems that scale, and using content to truly serve people rather than just chase attention.Connect with Martine Richardson:Website: https://martinerichardson.com/ Instagram: https://www.instagram.com/coachmartine_/ Facebook: https://www.facebook.com/martine.jackson/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   Join Martine’s community on Facebook: Freedom Inc.

In this episode of Coaching Inc. Podcast, Jay Conner shares his biggest takeaways from the latest Coaching Inc. Mastermind and the strategies he's already implementing in his own business.Jay breaks down the ideas that are working right now, from evergreen webinar funnels and AI-powered follow-up systems to raising private money without asking for it. He also explains how mindset, relationships, and being in the right room create opportunities.Listen and enjoy the show!You’ll Learn How To:Use evergreen webinars to generate leadsBuild trust and raise private moneyCreate more opportunities by networking and collaborationLeverage AI agents to improve event registrationsWhat You’ll Learn in This Episode:(01:21) Introducing Jay Conner and why he joined the mastermind(03:53) His biggest takeaway at Coaching Inc.(04:20) Evergreen Webinar done differently(06:03) Self-liquidating offers can generate leads(07:46) The content batching strategy(09:29) How AI agents are helping generate more event registrations(11:20) Speed-to-lead explained(12:47) The event strategies Jay uses to increase coaching sales(16:12) The five-step method for raising private money without ever asking for money(18:06) The biggest misconception people have about raising private money(18:52) Get in person to the next Coaching Inc. MastermindWho This Episode Is For:Coaches looking to improve their sales systemsReal estate investors interested in raising private moneyBusiness owners exploring AI and automationWhy You Should Listen:Jay shares real-world strategies, mindset shifts, and marketing ideas that can help you attract more opportunities, build stronger relationships, and grow your business more effectively.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   Get Jay Conner’s book Where to Get the Money Now here.

What do you do when your business loses nearly $1 million?In this episode, Brett McCollum opens up about one of the toughest seasons of his entrepreneurial journey. He shares how a series of business decisions led to significant losses, the lessons he learned through the process, and how taking full ownership helped him rebuild this business.Listen and enjoy the show!You’ll Learn How To:Evaluate your business instead of relying on best-case scenariosImprove sales by setting clear expectationsBuild confidence that improves sales performanceStay resilient during difficult business seasonsWhat You’ll Learn in This Episode:(01:14) Brett's reflection on losing nearly $1 million in business(02:28) Stepping back and being completely honest about messing up(03:14) The biggest lesson he learned during his toughest season(04:49) Advice for coaches struggling in today's market(06:21) Authentic reality check about your business performance(08:42) What people should be doing differently from a sales perspective(08:55) Reducing buyer's remorse after a sale(10:44) How setting expectations improves retention and results(11:37) Confidence remains one of the most powerful sales tools(12:27) Brett's thoughts on joining masterminds and communitiesWho This Episode Is For:Business owners who are facing business challengesReal estate investors who want to improve leadership and accountabilityCoaches who want to build confidence with their clientsWhy You Should Listen:Brett's story is a powerful reminder that success isn't about avoiding mistakes but about how you respond when things go wrong. It offers practical lessons on resilience, sales, leadership, and personal accountability.Connect with Brett McCollum:Instagram: https://www.instagram.com/brett_mccollum/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

The biggest mistake most coaches make is failing to focus on delivering results for their buyers.Most people think webinars fail because of poor presentations, weak sales skills, or technical issues. According to webinar marketing pioneer Matt Gill, the real problem starts much earlier.In this episode, Matt shares his story as one of the pioneers of webinar marketing, how webinars changed the way businesses sell online, and what it really takes to build a multi-million-dollar webinar offer.He also talks about the biggest mistake most webinar creators make, the importance of proof as a marketing tool, and how to overcome fear in launching your first webinar.Listen and enjoy the show!You'll Learn How To:Create webinar offers that attract the right audienceUse proof and customer success stories to increase conversionsImprove webinar performance through tracking and optimizationOvercome the fear of hosting your first webinarWhat You'll Learn in This Episode:(02:15) Matt's journey into online marketing(02:48) The birth of webinar selling(03:28) How webinars changed the way businesses sell online(04:29) What it takes to build a multi-million dollar webinar offer(05:52) The biggest mistake most webinar creators make(06:21) Proof is the most powerful marketing tool(07:20) Viewing webinar marketing as a system(09:55) The first thing every beginner should focus on(10:35) Overcoming fear in launching your first webinar(13:34) The concept of a webinar marketing system(14:36) Connect with Matt GillWho This Episode Is For:Entrepreneurs building online offersCourse creators who want to generate leads through webinarsBusiness owners looking to improve conversionsAnyone planning to host their first webinarWhy You Should Listen:In this episode, Matt Gill shares practical lessons from years of experience running successful webinar campaigns.Connect with Matt Gill:Website: webinarmarketingsystem.com Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

In this episode of the Coaching Inc. Podcast, host Storyteller Jet sits down with real estate entrepreneur and systems expert Andrew Becker to talk about one of the biggest mistakes business owners make when trying to scale.Andrew shares how simplifying lead generation, building repeatable systems, and focusing deeply on a few high-performing strategies helped him grow multiple businesses while improving his profit margins.This episode is packed with practical lessons for coaches, entrepreneurs, and operators who want to grow smarter instead of busier. Enjoy the show!You’ll Learn How To:Use podcasts as a lead generation and relationship-building toolBuild repeatable systems and SOPs that save timeImprove profit margins by simplifying operationsAvoid the biggest mistake most entrepreneurs make when trying to scaleWhat You’ll Learn in This Episode:(01:24) Andrew Becker's background in real estate(02:54) The Team Lead Talks Podcast(04:22) How he uses podcasts to generate leads and business opportunities(08:34) Shorter podcast episodes helped improve efficiency and content production(10:50) How podcasts can become one of the best relationship-building and sales tools(12:39) The importance of solving pain points(13:14) How Andrew built a coaching program around probate lead generation(14:37) The Day One Probate explained(15:49) AI and automation are becoming major business advantages(16:41) The biggest mistake entrepreneurs make when trying to scale(20:11) Becoming known for one specialty creates long-term business growth(21:07) Expanding exit strategies(22:37) Andrew’s “million-dollar advice.”(25:29) The story behind BILLIONS(27:11) The biggest mistakes businesses make when running PPC campaigns(29:48) Google optimization requires strong conversion systems and quality lead feedback(32:49) The value of collaboration, masterminds, and learning(33:52) Connect with Andrew BeckerWho This Episode is For:Coaches who are trying to grow their businessReal estate professionals looking to improve lead generationPodcast hosts wanting to turn conversations into opportunitiesOperators looking to improve profitabilityWhy You Should Listen:This episode is a strong reminder that scaling a business is not about doing more but about doing the right things consistently. Andrew shares real-world lessons from years of building systems, refining processes, and learning, all of which will help you simplify your approach to business.Connect with Andrew Becker:LinkedIn: https://www.linkedin.com/in/iamandrewbecker/ Instagram: https://www.instagram.com/iamandrewbecker/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

In this episode of the Coaching Inc. Podcast, Cody Hofhine shares the real story behind the struggles, sacrifices, and setbacks that most entrepreneurs face before finally achieving a breakthrough.From earning just $19,000 during his first year in insurance while supporting a family, to building successful businesses and helping entrepreneurs scale to seven and eight figures, Cody opens up about the hard times that shaped him into the leader he is today.Listen as he discusses the importance of persistence, faith, family, and staying committed, even when things seem impossible. It is an honest reminder that growth often happens during the toughest moments. Enjoy the show!You’ll Learn How To:Build persistence and optimism as an entrepreneurStay grounded while building a businessFind purpose beyond money and revenue goalsCreate a business that supports your ideal lifestyleWhat You’ll Learn in This Episode:(01:25) Cody growing up with an entrepreneurial father(03:11) Persist until you succeed(04:14) Making only $19,000 during his first year in insurance(05:46) Cody's story of selling their nicer vehicles and driving old cars(08:09) The importance of protecting “home base” and making sure family relationships stay strong(10:30) His mission work experience overseas(14:22) Struggles that led him into real estate wholesaling(16:57) Serving others through coaching and helping entrepreneurs overcome struggles(17:45) Importance of optimism in business(22:18) The Ascension model and how he attracts the right audience and clients(24:27) Partnership marketing vs paid advertising(26:32) Clarity on what you are doing(29:10) Connect with Cody HofhineWho This Episode is For:Entrepreneurs who are going through a difficult seasonBusiness owners who feel stuck, discouraged, or unsureAnyone who wants to see a breakthrough in their businessWhy You Should Listen:Cody Hofhine shares practical lessons about resilience, sacrifice, leadership, faith, family, and long-term vision in a very relatable manner. If you need encouragement to keep moving forward, this conversation is for you.Connect with Cody Hofhine:Website: https://codyhofhine.com/ Instagram: https://www.instagram.com/codyhofhine/ Facebook: https://www.facebook.com/codyhofhine Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com  

Joining us in this episode of the Coaching Inc. Podcast is real estate entrepreneur, coach, and marketing expert Brent Daniels.Brent shares how he built a multi-million-dollar business through organic content, livestreaming, paid ads, and consistent sales systems, without constantly chasing clients.Listen as Brent breaks down why most people struggle with content, how livestreaming changed his business, the importance of reviewing sales calls, and why courage matters when building an audience online. Enjoy the show!You'll Learn How To:Build authority and attract clients through organic contentCreate ads that convert cold trafficUse VSLs and webinars to pre-qualify leadsScale a coaching business using livestreamsWhat You'll Learn in This Episode:(03:00) Building the whole business on organic following(04:19) Content multiplication for ads(05:36) Why businesses need to consistently create fresh ads every month(06:56) The real purpose of VSLs (Video Sales Letters)(08:26) The difference between using webinars versus short VSLs(13:33) Biggest mistake coaches make with Google ads(16:24) Creating large amounts of video ads with strong conviction continues to drive new clients(18:21) Go start a YouTube channel and start livestreaming(23:11) Biggest takeaway from Brent's presentation(26:35) Great coaching goes beyond money(28:48) Brent's powerful perspective on legacy, teaching, and passing down real-life experience(30:24) His direct advice for anyone afraid of posting onlineWho This Episode is For:Coaches and consultants looking to grow onlineEntrepreneurs building personal brandsAnyone struggling with consistency or confidence on social mediaWhy You Should Listen:This episode is packed with practical business advice, combined with candid conversations about fear, growth, sales, and leadership. Brent Daniels shares what's working right now when it comes to attracting clients, creating content, running ads, and scaling a coaching business sustainably.Connect with Brent Daniels:Instagram: https://www.instagram.com/realbrentdaniels/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Everybody thinks revenue is the name of the game, but the real foundation of everything you do in business is your books and records. Even if you got all the revenue in the world, but you don't know where it is or what it is doing, it doesn't matter.In this episode, StorySeller Jet sits down with Marcus Crigler for a conversation about the financial side of running a coaching business and why so many entrepreneurs focus on revenue while ignoring the numbers.The conversation also dives into forecasting, hiring decisions, building reserves, and the importance of creating a financial system that supports long-term growth. Marcus shares his “3X Rule” for hiring, explains why many business owners scale too fast, and how smart entrepreneurs build wealth by separating business income, personal expenses, and investments.Listen and enjoy this episode!You'll Learn in This Episode:Why revenue alone doesn't guarantee a healthy businessThe importance of bookkeeping and understanding your numbersHow forecasting helps business owners make smarter decisionsHow successful entrepreneurs build long-term wealthWhat You'll Learn in This Episode:(01:27) Introducing Marcus Crigler and his background as an accountant(02:05) Good bookkeeping vs good revenue(03:04) The biggest financial mistake coaches make with their business numbers.(04:25) Marcus explains the three “wealth buckets.”(06:47) Forecasting cash flow matters(09:26) “3X Rule” for hiring and major business expenses(11:35) Why businesses should keep at least three to six months of reserves(13:02) Importance of holding standards in the company(14:34) Attracting clients on a day-to-day basis(16:06) Advice for coaches trying to grow from $10K months to $100K months(17:25) Your financial systems need to scale with your business(18:28) Biggest takeaways from Coaching Inc.(20:20) Entrepreneurship can feel lonely without the right community(22:19) Connect with Marcus CriglerWho This Episode is For:Coaches and consultants growing their businessEntrepreneurs struggling with financial planningBusiness owners preparing to hire or scaleReal estate entrepreneurs and investors wanting to build long-term wealthWhy You Should Listen:This episode serves as a reminder that business growth is not just about generating more revenue, but also about understanding how your finances work.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   Get great advice to build wealth and save money in taxes. Visit taxwealthplaybook.com for free resources.

In this episode, we are joined by Phillip Vincent, the founder of Mom's House and a seasoned real estate professional with 28 years of experience, specializing in senior living.The conversation dives deep into webinar strategy, Meta ads, self-liquidating offers (SLOs), customer acquisition costs, and why consistently testing small changes can dramatically improve conversions.Listen as he also explains why “Mom’s House” creates some of the warmest and most organic real estate leads available today. Enjoy the show!You’ll Learn How To:Build webinars that keep people engagedUse “daily webinars” to increase show-up rates and lower ad costsImprove conversions by simplifying your offerUnderstand customer acquisition costs and lifetime valueWhat You’ll Learn in This Episode:(01:13) How Phillip discovered one of the best real estate lead sources through senior living(02:37) Webinar's cold traffic on Facebook(03:29) Webinars are not dead(06:54) How switching to daily webinars doubled conversions(07:58) The biggest mistakes people make when launching webinars(08:47) Phillip removed low-ticket VSL funnels(09:59) The hook strategy that drives curiosity and attendance(11:12) Simplification as the biggest growth lever in business(12:35) Meta ads currently drive most of his traffic(14:20) How self-liquidating offers work(17:39) The cost to acquire a customer(18:46) What makes 'Mom's House' different?(19:45) The importance of testing, persistence, and staying adaptable(22:27) Connect with Phillip VincentWho This Episode Is For:Coaches and consultants selling online offersEntrepreneurs running webinarsReal estate investors looking for new lead strategiesAnyone interested in self-liquidating offers and customer acquisitionWhy You Should Listen:Phillip Vincent shares actionable lessons on simplifying offers, improving conversions, and building sustainable lead systems that can grow long-term without relying on hype or complicated funnels.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   Free training and awareness about Phillip Vincent’s Mom’s House: https://www.momshouse.com/start 

What happens when your marketing crosses the line from persuasive to legally dangerous? In this episode, Tom Krol interviewed Gregory Christiansen, one of the top attorneys in the country on FTC compliance, earnings claims, coaching businesses, webinars, testimonials, and protecting your company before it becomes a problem.Listen as they dive deep into the realities of FTC compliance, earnings claims, testimonials, and the legal risks many coaches, consultants, and real estate educators unknowingly expose themselves to every day. Greg also breaks down real FTC cases, explains why disclosures alone are often not enough, and shares how entrepreneurs can still market effectively without relying on hype or unrealistic promises. Enjoy the show!You’ll Learn How To:Use testimonials without creating misleading earnings claimsCreate marketing without unrealistic income promisesAvoid FTC red flags when selling coaching or education programsUse disclosures properly in presentations and sales processesWhat You’ll Learn in This Episode:(03:54) Greg explains how he became one of the top attorneys handling FTC cases(06:29) The declaratory judgment/action(08:46) Breakdown of a recent FTC settlement involving publishing and earnings claims(09:31) Two ways the FTC brings actions against companies(11:27) What regulators look for when reviewing webinars, ads, and marketing claims(15:02) Why “false and unsubstantiated earnings claims” trigger lawsuits(17:28) Influencers are now personally being sued over earnings claims(20:58) What does “net impression” mean(22:28) The gap between the upfront marketing and the actual fulfillment(23:05) TCPA rules every coach and marketer needs to understand(26:20) The testimonial and advertising guidelines(28:07) Cherry-picking top student wins can create compliance issues(30:30) The concept of “net impression” and how the FTC evaluates your ads(31:13) The importance of having proper disclosure(34:37) Smaller, believable success stories convert better than flashy income claims(36:45) The importance of documenting and substantiating testimonials properly(40:25) The “Beachbody model” for tracking accountability and student results(47:22) The dangers of using personal success stories(51:27) How FTC investigations can cross borders, including Canada(53:06) Greg’s final advice for coaches, consultants, and online entrepreneursWho This Episode Is For:Coaches and consultants using testimonials in marketingCourse creators and online educatorsAnyone selling coaching, masterminds, or education productsWhy You Should Listen:This episode gives you a behind-the-scenes look at how the FTC evaluates modern coaching and education businesses. Greg shares practical insights on how to market aggressively while still protecting your reputation, your business, and your future. Connect with Gregory Christiansen:Website: https://www.guardianlaw.com/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

Most coaches think they need ads, complicated funnels, or a massive audience to grow their coaching business. But Joe and Jen Delle Fave built a coaching business approaching seven figures using mostly organic strategies, relationships, and simple systems.In this episode, they break down how they utilized content, podcasts, webinars, Facebook groups, and direct conversations to consistently attract clients without relying on ads. They also share the biggest mistakes coaches make with organic marketing and explain why most people overcomplicate the process.This episode gives a practical look at what moves the needle in this business. Listen and enjoy!You’ll Learn How To:Build a coaching business using organic marketingCreate simple content that attracts the right audienceUse simple social media strategies to attract leadsUse podcasts and webinars to generate consistent leadsTurn followers and conversations into paying clientsWhat You’ll Learn in This Episode:(03:07) About Joe and Jen and their background as real estate investors(04:23) Sharing what you are doing on social media(06:34) Follower count doesn’t matter(08:22) How to audit your Facebook profile to attract more clients(09:34) The importance of clear calls-to-action in your content(10:13) Authenticity matters more than polished AI-generated content(12:19) Having your own private Facebook group(14:23) How they reached nearly $1M yearly revenue without paid ads(15:29) YouTube is becoming a powerful search engine for coaches(16:26) One-hour webinar funnel to connect with clients(21:27) The framework they use to showcase deals, systems, and results(24:52) The framework and format of Joe and Jen's webinar(27:03) Showing real proof and real client results builds trust faster(35:19) The dangers of automating social media incorrectly(40:19) How TikTok and other platforms can flag overly automated posting(48:16) Getting on podcasts(50:17) The costs and mess of editing YouTube content(55:03) The “breadcrumb trail” method for driving webinar signups organicallyWho This Episode Is For:Coaches who want to grow without relying on paid adsConsultants who are trying to attract more organic leadsCourse creators who are struggling to convert contentWhy You Should Listen:If you want a more sustainable and authentic way to attract clients, this conversation will give you a clear starting point.Connect with Joe and Jen Delle Fave:Website: https://creativefinanceplaybook.com/home-5790YouTube: https://www.youtube.com/@creativefinanceplaybookResources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

Most people say they want clients, but when it's time to actually get on the phone and ask for the sale and close, they freeze. It is because they hesitate, overthink, and talk too much, and end up walking away with nothing.In this episode, you get a raw, behind-the-scenes look at a real coaching session where everything is on the line with Brandon Rickman. Listen, as you will hear how small mistakes are quietly killing deals. More importantly, you will also learn how to fix them in real time.This episode is a masterclass in turning conversations into paying clients. Listen and enjoy the show!You’ll Learn How To:Turn your content into a filter that attracts the right clientsStop over-talking and start closing more dealsUse simple, clear copy that convertsApply the PISO method to your contentWhat You’ll Learn in This Episode:(01:35) Brandon’s progress: leads, posts, and real conversations(04:07) Fixing weak offers and improving engagement on Facebook(05:49) When to use and not to use the calendar link(06:13) The 4 objections every prospect has(07:32) How to control the sales call from the first minute(08:54) Simple closing technique(11:57) How to attract the right audience(12:14) How to adjust messaging to target beginners(14:01) Speak less on calls, ask more questions(17:14) How to rewrite a bad copy to convert(18:47) Using podcasts and content to sharpen your positioning(19:56) The PISO framework explained step-by-step(23:44) Good copy is answering prospects' objections(26:20) The “40 good people” strategy for building powerful connections(31:58) Connect to one person a day for 40 daysWho This Episode is For:Coaches who are struggling to close clientsBeginners who are getting leads but not convertingEntrepreneurs who want to improve their salesWhy You Should Listen:If you have ever had leads but couldn't convert them, or felt like you are close but not quite there, this episode will give you real coaching, real feedback, and real mistakes being corrected on the spot.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

You don't need to be the juggling bear all the time; this is just a season. Remember, hustle is a season.In this episode, you will learn one of the simplest and fastest moves that turns one real result into attention, conversations, and paying clients without spending money or overcomplicating the process.If you’ve been stuck trying to grow, this is the shortcut most people overlook. Listen and enjoy!You’ll Learn How To:Turn one result into a powerful case studyAttract attention without ads or complex funnelsUse simple calls to action that get responsesBuild proof that converts viewers into clientsWhat You’ll Learn in This Episode:(01:59) What a simple case study looks like(03:06) Turning your case study into a live, webinar or content piece(04:35) Simple giveaway ideas to capture leads(04:55) You shouldn’t spend money to make this work(05:41) Your first attempt won’t be perfect, and that’s okay(06:02) You don’t need to be the “juggling bear” forever(06:46) Action vs over-preparationWho This Episode Is For:Coaches who are struggling to get consistent clientsBeginners who feel stuckAnyone trying to grow without spending on adsWhy You Should Listen:This episode provides you with a clear action step and a practical way to start getting attention and turning it into clients.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Why should you hire an executive assistant a little bit sooner than you think?Most entrepreneurs wait too long to hire help, and it costs them growth, but hiring an executive assistant can completely change how your business runs.In this episode, you will learn how the right assistant frees up your time so you can focus on what actually matters. From who to hire to what they should handle, this breaks down the practical steps to make your first hire the right one. Listen and enjoy the show!You’ll Learn How To:Hire your first executive assistant at the right timeFree up your schedule to focus on revenue-generating workIdentify tasks you should stop doing immediatelyFind and interview the right candidate with confidenceWhat You’ll Learn in This Episode:(00:48) Your first hire should always be an executive assistant(02:02) Why do we hire an executive assistant?(02:47) A simple exercise to uncover tasks you should delegate(03:30) The biggest mistake entrepreneurs make after hiring an assistant(03:54) Your EA should be local, not virtual(04:47) Key traits to look for, including education and attention to detail(05:54) Hire someone who is already working(06:51) An EA should have a bookkeeping background(07:15) Let your spouse help choose the final hire(08:17) The EA’s role as your gatekeeper and time protector(09:27) When should you hire your EA?Who This Episode Is For:Entrepreneurs who are doing everything on their ownCoaches and consultants who are ready to scaleBusiness owners who plan to hire their first EAWhy You Should Listen:If you feel overwhelmed or stuck doing too much, this episode gives you a clear next step. Hiring the right executive assistant isn’t an expense but a great move. For deeper insight into the role, this episode is for you.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

Your content isn’t failing because of the algorithm. It’s not your niche or strategy, either, but how you show up.In this episode, Tom Krol breaks down one of the most overlooked skills in content creation. Using a simple “glow stick” analogy, he explains why great content only works when it comes from real belief, real experience, and real excitement about what you’re sharing. Because if you don’t feel it, your audience won’t either.Listen and enjoy the show!You’ll Learn How To:Create content that connects and pulls people inUse your personal story to make a more powerful messageTurn your experiences into contentCommunicate in a way that builds trust and authorityWhat You’ll Learn in This Episode:(01:42) Authentic hack that will change the game in producing content(02:17) The simple framework: problem → solution → result(03:56) The “glow stick” lesson and why you have to break first(06:00) How to use real emotion and appreciation in your content(06:38) Authentic enthusiasm attracts and repels(09:16) Being a truth teller and truth seeker(10:10) How your past struggles are the key to connecting with your audienceWho This Episode Is For:Coaches who feel like their content isn’t landingCreators who struggle to stand out onlineExperts who sound too scriptedAnyone who wants to build a real connection with their audienceWhy You Should Listen:You can have the right offer, the right niche, and the perfect strategy, but if your delivery feels lifeless, none of it matters. This episode shows you how to show up with genuine energy, genuine belief, and genuine connection for powerful content.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com 

Today's episode is going to be a little different because it's not a training session or another 'here's what you should do' conversation.Tom Krol puts Brandon Rickman on a 90-day “do or die” challenge with no funnels, no team, and no polished branding. Just a daily execution and a clear goal: get real clients and real revenue.Listen as you will hear the exact game plan Brandon is given, from refining his offer and social media, to simplifying his website and going live every single day, and sending daily emails. Enjoy the show!You’ll Learn How To:Create a simple, high-converting offerUse Facebook Lives and daily content to attract clients organicallyTurn your experience into a coaching businessBuild momentum with consistent actionWhat You’ll Learn in This Episode:(02:57) The “Do or Die” 90-day challenge(03:59) Brandon’s background in the real estate business(05:50) The reality check: zero sales in the last 90 days(08:04) Fixing his Facebook profile and connecting with the right audience(10:02) Creating simple landing pages instead of complex funnels(12:40) How to create a power offer(15:12) From the season of convincing to attracting and repelling(16:36) The mistake of using “free.”(17:48) Testimonial vs reviews(21:22) How to make an attractive banner(22:17) Daily posting strategy: going live 3–7 minutes every weekday(25:52) The risk of repurposed content(27:53) Emailing your list every day builds authority fast(30:27) Balancing personal stories with real value(32:10) The power of hosting local meetups for fast feedback and salesWho This Episode Is For:Coaches who aren’t getting consistent clientsExperts with experience but no traction onlineEntrepreneurs stuck in the planning phaseWhy You Should Listen:This episode shows what it takes to build a coaching business from scratch, without hiding behind tools, funnels, or perfection.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Why do some coaching offers sell like crazy while others barely get any traction? The reality is that most coaches do not have a lead problem; they have an offer problem.In this episode, you are going to hear how one simple shift from selling knowledge to selling outcomes can turn a struggling offer into something people feel stupid saying 'no' to.This episode will help you see exactly what’s missing and how to fix it fast. Let's dive in!You’ll Learn How To:Create offers that focus on outcomesUse “done-for-you” elements to remove friction for clientsPosition your service so that it stands out instantlyBuild trust by solving real problemsWhat You’ll Learn in This Episode:(02:22) Introducing J and J(07:19) How “done-for-you” bonuses increase conversions fast(08:22) Using JV partnerships to create ongoing deal flow and testimonials(09:15) Removing backend complexity makes your offer more attractive(11:38) Changing your messaging can instantly increase response rates(14:22) Make the client wait and give them three options(16:52) Land acquisition blueprint(18:19) The huge hurdles in the coaching business(21:00) The “business-in-a-box” model(23:16) Dealing with drastic movement of motivation levels(26:33) Budget expectations and execution for clients(28:59) The common trait shared by top-performing coaches(30:00) The confidence to sell people(39:51) Monetizing the deal in JV agreements(43:20) The timeframe for clients to succeed(49:27) Sending monthly reports to affiliatesWho This Episode Is For:Coaches who are struggling to convert leadsCourse creators who are stuck selling informationEntrepreneurs who want a stronger offerWhy You Should Listen:This episode shows you that the problem isn’t your marketing but your offer. When you shift from teaching to helping people win faster, everything changes.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

What’s the simplest habit that separates wealthy people from everyone else?In this short but powerful episode, Tom Krol makes a strong case for one thing most people overlook: the habit of reading.Reading may sound basic, but it literally changes your brain physically, and this is one of the clearest patterns among successful people.You’ll Learn How To:Build a simple daily reading habitStay consistent, even if you are not a readerChoose better books that move you forwardRead in a way that improves focus and retentionWhat You’ll Learn in This Episode:(01:30) Reading separates successful people from everyone else(02:08) "I am not a reader" is a lie most people believe(03:32) Read just 8 pages per day(04:23) Read first thing in the morning(05:05) How to avoid wasting time on bad books(05:35) Start with easy, simple books if you are not a good reader(06:54) You shouldn’t go back when you lose your place(07:19) How to handle words you don’t understand(08:38) Wealthy people will tell you to read(09:16) Reading changes your brain physicallyWho This Episode Is For:Entrepreneurs who want to grow fasterAnyone struggling to stay consistent with readingPeople who want a simple habit to start readingWhy You Should Listen:This episode gives you the details you can start today to build a habit of reading. If you have been looking for a simple way to level up, this is it.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   Tom Krol’s recommended books to start your reading habit at coachinginc.com/21books 

You created better content, and you asked more effective questions. You started showing up consistently, and people are listening, but how does a podcast actually turn into clients?Many people are posting content, but still not closing new clients. In Part 2 of this conversation, Brent Daniels breaks down the real reason most podcasts don’t convert. He also lays out the simple shifts that turn attention into actual revenue.If you’ve been creating content but not seeing results, this is the missing piece that you need.You’ll Learn How To:Turn your podcast into a client acquisition systemFollow up with leads that increase show-up ratesUse a VSL to pre-sell and build trustSimplify your messaging to connect instantlyWhat You’ll Learn in This Episode:(02:25) What a content manager should really be doing behind the scenes(04:05) Volume matters more than over-preparing your content(05:43) Volume play first(06:56) The difference between performing and helping people(09:32) Where a VSL fits inside your funnel(10:59) The call should never be "fact-finding."(12:49) Handling personal objections before the sales call(15:35) The power of simplifying your message; dropping the big words(17:05) How to collaborate to grow your audience(20:28) Competition vs reciprocity(22:01) What a real follow-up call should sound like(25:18) How to filter out unqualified leads(26:37) The shift from chasing clients to attracting the right ones(29:17) Conversation rate defined by word count(31:15) How booking flexibility and fast follow-up increase salesWho This Episode Is For:Coaches with a podcastContent creators who are not seeing resultsEntrepreneurs who want a better system for converting leadsWhy You Should Listen:This episode shows you what most people miss about creating content. The truth is, you are not just creating content but building a system that turns content into clients.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com  

Most podcasts don’t fail because of poor audio quality, low downloads, or ineffective promotion, but because they are built around the wrong conversations.In this masterclass-style episode of Coaching Inc., Brent Daniels breaks down why most podcasts fail to convert and what makes the difference. From asking better questions to using proof-driven content, this episode shows you how to turn your podcast into your most powerful sales asset.Listen and enjoy the show!You’ll Learn How To:Turn your podcast into a lead-nurturing machineAsk deeper, better questions that create connection and engagementStructure interviews that bring real valueUse proof elements and testimonialsWhat You’ll Learn in This Episode:(01:50) Introducing Brent Daniels and his successful podcast(04:45) The “peel the onion” method for deeper, better interviews(06:12) The 5 levels of “why” that unlock powerful insights(07:18) Curiosity is your biggest advantage as a host(08:07) Doing weekly live streams to answer questions(10:40) The 3 traits of a great interviewer: kind, confident, curious(12:10) Imperfect content still wins if the message is strong(14:47) The difference between entertainment, education, and instruction(17:01) Podcasts as ultimate lead nurturer than a generator(17:36) “Give everything away, sell implementation.”(21:02) Guests can turn you up or turn you off(23:51) Student success stories are your best content(24:45) What your funnel should handle before a sales call happens(26:29) Accountability call to identify the bottleneck in the real estate business(27:09) How to turn Zoom calls and wins into powerful content assets(28:53) Recommended social media platform for live streams and content(31:35) Live shows for interaction with clients(37:08) Recommended time to go live on multiple platforms(38:58) The exact steps to grow from zero to 100K followers(42:45) Channels to focus on: YouTubeWho This Episode Is For:Coaches who want their podcast to bring in clientsConsultants struggling to convert contentEntrepreneurs building authority through contentAnyone tired of creating content that doesn’t lead to salesWhy You Should Listen:If your podcast feels like it’s “just content” and not driving business, this will change how you approach every episode moving forward.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com  

If you are the one speaking at the front of the room, the audience automatically believes you are the smartest person in the room.In this classic episode of the Coaching Inc. Podcast, Tom sits down with Megan Huber, one of the go-to experts in client retention, client success, and building programs that keep people engaged in the long term.Megan breaks down how she got her first clients, built momentum without a big audience, and eventually turned that into a scalable business.If you are a coach, consultant, or expert who knows you can help people but struggles to get consistent clients or real revenue, this episode is for you!You’ll Learn How To:Get your first paying clientsUse speaking to position yourself as the authorityTurn simple conversations into actual salesIncrease client retention and turn clients into long-term revenueWhat You’ll Learn in This Episode:(03:55) Megan’s unexpected path from teacher to coach(05:33) The certificate program she took in coaching(06:44) About coaching certification(08:52) How she got her first clients(10:33) The mindset shift: stop attending, start speaking(13:21) Megan's local networking group(14:14) Her first offers: simple, low-cost, and effective(17:11) In-person connection accelerates growth faster than social media(19:21) How she landed a role inside a multi-million dollar coaching company(21:48) Starting over from scratch(22:02) The three decisions she made before selling anything(24:11) Confidence and conviction in delivering results(26:25) How she used a Facebook group to grow her business(28:24) Her exact content and posting strategy that worked(29:27) The simple call-to-action that converted viewers into clients(31:36) Transition from coaching to consulting(34:22) Connect with Megan HuberWho This Episode is For:New coaches who are trying to land their first few clientsConsultants who are stuck in inconsistent income cyclesExperts building an audienceWhy You Should Listen:This episode is a reminder that building a successful coaching business doesn’t have to be complicated. If you know who you help, understand the result you can deliver, and are willing to put yourself in front of people, you can build momentum faster than you think.Connect with Megan Huber:Website: https://meganjohnsonhuber.com/ LinkedIn: https://www.linkedin.com/in/megan-huber-88001418/ Instagram: https://www.instagram.com/meganjhuber/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

You are making connections. You are making referrals. You help people solve problems every single day, and you are not getting paid for any of it.In this episode, Tom sits down with Grant Wise to break down a simple but powerful shift on how to turn everyday referrals into a consistent stream of income. He is not talking about ads, funnels, or scaling your audience. He is showing you how to monetize what you are already doing anyway.Listen and enjoy the show!You’ll Learn How To:Turn simple referrals into recurring incomeGet paid for leads without waiting for commissionsBuild partnerships that benefit both sidesCreate content that grows your brand and networkWhat You’ll Learn in This Episode:(03:09) Introducing Grant Wise and the idea of monetizing referrals(04:49) Real example: turning referrals into $7K/month recurring revenue(06:13) How a “preferred partner” system works(08:46) Why this isn’t extra work(10:04) The SOP in business(11:12) Using content to promote partners(12:29) The “brand halo” effect and borrowed trust(14:24) How the system tracks leads and pays you instantly(18:05) The co-marketing platform(19:06) Starting small: even $100–$500/month adds upWho This Episode is For:Coaches and consultants with active clientsExperts who regularly recommend people or servicesReal estate professionals and service-based business ownersAnyone who feels like they should be making more with their networkWhy You Should Listen:This episode serves as a wake-up call for individuals who are already doing the hard part but letting the value slip through the cracks. Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   Grant’s lead platforms: comarketing.com 

Most coaches have a secret formula, a killer script, and a process that gets results every time, but they won't share it publicly because they think giving it away means losing sales.This episode will change that idea completely. Tom breaks down why sharing your best tips, scripts, and strategies for free is what builds authority and brings in more paying clients.Listen and enjoy the show!You’ll Learn How To:Use free content to attract high-quality clientsBuild authority by sharing what worksOvercome the fear of “giving away too much.”Turn content into real resultsWhat You’ll Learn in This Episode:(01:56) The “No Free Line” strategy explained(03:43) What your “best stuff” actually looks like in your business(04:11) The psychology behind reciprocity and being a go-giver(05:47) What NOT to do: turning your content into a full free course(07:06) Going live matters even if no one is watching(08:47) The bigger mission: helping people and building trust(09:10) Give away your best secret todayWho This Episode is For:Coaches and consultants who are afraid to give away their best ideasExperts who feel stuck or invisible onlineBusiness owners who want more clientsWhy You Should Listen:If you’ve been holding back your best content, this episode will challenge that thinking. The fastest way to grow isn’t hiding what works but by sharing it, helping people win, and letting that trust bring them back to you.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

If you’ve been overthinking starting a podcast, the truth is, your first episode won't be perfect.Darrin Bentley, in this episode of Coaching Inc.  breaks down a simple blueprint to get your podcast live in just 7 days with no fancy gear, perfect voice and waiting until you feel ready.You’ll Learn How To:Launch your podcast in 7 days Use podcasting to tap into other people’s audiencesChoose simple, affordable equipment that worksKeep your episodes simple, short, and effectiveUse strong CTAs to turn listeners into leadsWhat You’ll Learn in This Episode:(02:41) Introducing Darrin Bentley(05:45) Simple mic recommendations for beginners and pros(07:41) Recording platforms: Zoom vs. advanced tools(10:09) Should you edit your podcast or outsource it?(11:10) What a full podcast production team actually does(14:54) Solo vs. guest episodes: finding the right mix(17:14) Stop overthinking, just publish your episodes(18:10) Where to get podcast cover art affordably(19:10) How podcast hosting and distribution work(22:54) Music and intros: keep it simple and royalty-free(25:11) Examples of shows with good intro and music(25:34) Why shorter intros perform better today(27:30) Crafting a strong call-to-action (CTA)(33:59) Provide value to the people and business(37:11) Connect with Darrin BentleyWho This Episode is For:Coaches and consultants who want more visibility and leadsExperts who are struggling to grow an audience onlineAnyone stuck in planning modeWhy You Should Listen:If you’ve been saying “I’ll start my podcast soon,” this episode removes your excuses with a  simple, practical, and straight to the point framework that you need to finally hit publish and start getting in front of the right audienceConnect with Darrin Bentley:Email: [email protected]: https://darrinbentley.com/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

In Part 2 of this conversation, Tom Krol continues breaking down the rules that separate struggling entrepreneurs from those who actually build lasting businesses. From reading daily and fixing simple marketing mistakes that can cost your business, this episode is a must-listen!You’ll Learn How To:Build a daily reading habitAvoid simple marketing mistakes that can cost youFix marketing by focusing on what worksMeasure your net worth the right wayHire the right peopleWhat You’ll Learn in This Episode:(01:22) Rule #8: Why reading 8 pages a day can change your entire life(04:50) Rule #9: The 9 rules of marketing every business must follow(06:11) The rule number one on marketing(07:15) Marketing is a volume game first, skill second(08:17) The danger of inconsistent marketing(08:38) Top earners focus on one channel and dominate it(10:09) Why all marketing must be trackable and measurable(10:43) Marketing must be delegated to the right people(11:18) Split testing keeps your campaigns working long-term(12:21) The costly mistake: a broken link that led to a six-figure loss(14:57) The “guardrails” that keep entrepreneurs in the game(16:21) Rule #10: Measure your net worth once a month(17:13) The 50-20-20-5-5 plan(18:04) The T4 Freedom: Taxes(18:28) The T4 Freedom: Tithes(18:55) The T4 Freedom: Table(19:10) The T4 Freedom: Take(20:16) Debt is a season, not a lifestyle(24:07) The one book Tom recommends to every entrepreneur(25:30) Why having an Executive Assistant changes everything(29:17) Final rule: Never sacrifice success for wealthWho This Episode is For:Entrepreneurs who are making money but not building wealthBusiness owners who are struggling with inconsistent marketing resultsFounders who want simple rules in their businessWhy You Should Listen:If you want a clearer path to building something that lasts, Tom explains simple rules most people overlook. Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

What if a few simple rules could save you years of mistakes in business?In this episode, Tom Krol joins Al Nicoletti for an open conversation about what it takes to truly grow and scale your business.Part 1 of this two-part episode reveals why most partnerships are amateur hour, finding the right mentors, the five people you should listen to, and why everyone else is stealing your time.If you are building a coaching or real estate business and want a clear compass for your decisions, this episode is for you.You’ll Learn How To:Find mentors with real experience you can trustAvoid partnerships that destroy a businessFilter advice and opinionsBuild simple rules that guide every business decisionWhat You’ll Learn in This Episode:(03:09) Tom’s origin story: losing his job and deciding to make real estate work(04:18) The importance of having a mentor(05:33) Many entrepreneurs are skeptical and difficult to coach(06:42) Learning from people with personal experience(07:05) The five people whose feedback matters(08:58) Getting out of the hamster wheel(10:01) Tom’s rule about partnerships(12:01) Why bad partnerships often fail when the money finally shows up(13:58) Lessons Tom learned after coaching more than 5,000 students(14:41) The number one predictor of success for an entrepreneur(16:35) Rule #1: Put revenue in first position(18:41) Start your work day with revenue(19:27) Tracking your net worth monthly can change how you run your business(22:24) The 10 Rules of Business(24:47) Rule #2: Everyone has opinions(25:40) Rule #3: Never stop doing what already works(26:18) Rule #4: Never partner when you can hire(26:23) Rule #5: Only take feedback from five people(26:50) Rule #6: If everyone is part-time, the project will fail(28:10) Rule #7: Distractions make moneyWho This Episode is For:Coaches and entrepreneurs who are building their first businessReal estate investors who are navigating partnerships and mentorshipBusiness owners who want a simple frameworkWhy You Should Listen:In this episode, Tom Krol shares the rules that act like a compass and help you decide what to pursue, what to avoid, and how to stay focused on building something that lasts.Connect with Al Nicoletti:Website: https://alnicoletti.com/show/YouTube: https://www.youtube.com/c/AlNicolettiResources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

In this episode, Tom Krol sits down with entrepreneur and systems expert Scott Abbott to break down the 10-80-10 Framework, a simple but powerful model that helps coaches scale without burning out.Scott explains why most coaches stay stuck doing everything themselves and how shifting your focus can unlock growth, freedom, and better results.They also talk about the real numbers you should be tracking in your business, why most people measure the wrong metrics, and how systemization can actually give you more time instead of trapping you in operations. Listen and enjoy the show!You’ll Learn How To:Apply the 10-80-10 framework to grow your coaching businessStop spending most of your time stuck in day-to-day operationsFocus on the activities that generate revenueTrack leading indicators instead of lagging numbersWhat You’ll Learn in This Episode:(02:40) Scott Abbott’s background in building companies and scaling systems(04:21) Systemization is the key to scaling a coaching business(08:46) The 10-80-10 framework explained(09:35) The first 10%: the high-value activities the founder should do(09:48) The last 10%: referrals, relationships, and long-term clients(10:29) The middle 80%: operations that should be automated or delegated(14:28) The difference between leading indicators vs. lagging indicators(16:06) OKRs, KPIs, and the actions that drive growth(17:51) Systems and discipline create freedom(20:02) Scott’s book Boss Up Moments(23:05) Connect with Scott AbbottWho This Episode is For:Entrepreneurs who feel overwhelmed running everything themselvesExperts who want to scaleFounders who are ready to build systemsWhy You Should Listen:Ready to break through your income ceiling and reclaim your time? Listen now to discover how the 10-80-10 framework can transform your coaching business.Connect with Scott Abbott:Website: https://scottabbottabc.com/ Website: https://www.leadwithscott.com/ LinkedIn: https://www.linkedin.com/in/scottabbottabc/ Instagram: https://www.instagram.com/scottabbottabc/?hl=en Resources: BOS-UP: The Solution To Build, Run, and Scale Great Companies Leveraging Business Operating Systems + AI + CoachingApply now for Coaching Inc.’s private mastermind at coachinginc.com  

You’re posting content, nobody's commenting, liking, or asking questions. Meanwhile, another coach is getting flooded with DMs and building a waitlist without spending a dollar on ads.In this episode, Tom breaks down a simple Facebook group system that requires only about 10 minutes a day to run, with no complicated funnels or expensive tools.If you are tired of posting content that nobody engages with, you just need this consistent action that builds authority and attracts the right people over time. Listen and enjoy!You’ll Learn How To:Use Facebook groups to build authority and attract clientsFind daily opportunities to provide value in other communitiesCreate simple content that builds trustUse short live videos to connect with potential clientsWhat You’ll Learn in This Episode:(02:01) Other people's Facebook groups(02:24) Answer questions in other groups without pitching your services(03:04) What a “full response” should look like(04:15) How to make a good copy(04:52) Going live once a week to build trust faster(06:13) Posting in your group Monday through Friday helps you stay visible(06:47) Why every question in your group is an opportunity(07:31) SPIRALS defined(08:09) Go live directly inside FacebookWho This Episode Is For:Coaches who are trying to attract clientsExperts who want a simple daily marketing routineEntrepreneurs who are building authority in their nicheWhy You Should Listen:Tom shows how a few simple actions like answering one question a day, posting consistently, and going live once a week can slowly build trust, authority, and demand.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com 

You just spent $10,000 testing Facebook ads. You might get your money back; you probably won’t.Meanwhile, another coach made $200,000 launching into someone else’s audience without spending a dime upfront.In this episode, Tom breaks down affiliate marketing in the simplest way possible. He shares the two rules that determine whether affiliates line up to promote you or blacklist you permanently.Listen and enjoy!You’ll Learn How To:Structure simple handshake-style affiliate dealsSet commission percentages the right wayProtect your reputation with partnersUse unique offers to secure tracking and trustWhat You’ll Learn in This Episode:(02:33) What affiliate marketing actually is(03:00) The handshake agreement(03:39) The two core rules: make them rich and make them look good(04:59) Why affiliates deserve big payouts(06:17) Why affiliate launches remove the risk of paid ads(07:30) The little secret about affiliates(08:52) Do not make affiliates chase you for money(10:30) Getting an affiliate software(11:40) The #1 fear every affiliate has about lost credit(13:18) How affiliate software protects everyone involved(14:15) The reason you must present a unique offer to the coach(16:08) Start doing a lead journal(16:46) Rule #3: Never stop doing what worksWho This Episode Is For:Coaches who are selling high-ticket programsExperts with strong offers but smaller audiencesAnyone ready to grow through partnershipsWhy You Should Listen:If you want a scalable marketing channel without upfront risk, this episode lays out the exact process, mindset, and structure to do it right.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com  

You might hate today's episode because Tom's about to tell you to do something that makes most coaches feel uncomfortable."Host a local meeting."Before you say, “I don’t need that,” pause. If that was your first reaction, this episode is for you.You’ll Learn How To:Use local meetings to refine your message fastGet instant feedback instead of guessing onlineBuild grit and confidence through real-world repsWhat You’ll Learn in This Episode:(01:32) Big challenge that will make you uncomfortable(01:58) Hustle is a season, not a lifestyle(02:26) Starting a little local group(03:33) Rule #3 of Marketing: Focus on one channel(04:16) Don't be a coach, be a generous expert(05:02) What to do if nobody shows up(06:19) How simple your first meeting can be(07:47) Why this works especially well for introverts(09:13) The people who want to skip this are the ones who need it mostWho This Episode Is For:Entrepreneurs who are hiding behind social mediaExperts who say they’re “past” doing local eventsAnyone afraid no one will show upWhy You Should Listen:There is nothing more powerful than instant feedback. When you’re face-to-face with people, you can see what lands, you can feel what connects, and you will know immediately if your message is clear or confusing.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com

The reason you are stuck at $10K months isn't your ethics. You are stuck because nobody knows who you serve and what you do. They never refer anyone to you because they can't even remember what you just said.In this episode, Tom shares a simple five-part framework that makes you unforgettable, not just to your audience, but to the people around them as well.Listen and enjoy the show!You’ll Learn How To:Clarify who you actually serveMake your offer easy to repeat in a third-party conversationUse the PISO framework to tighten your messagingCreate the “third-party referral effect” in your nicheWhat You’ll Learn in This Episode:(02:00) Mid-level coaches struggle with clarity more than beginners(04:03) The PISO method explained: Person, Pain, Solution, Outcome, Objection(05:15) A simple example of how to structure your message the right way(06:45) The “third-party referral effect” and how it works(09:05) The person's ability to tell another person what you doWho This Episode Is For:Experts who struggle to describe what they do clearlyEntrepreneurs who get interest but no referralsAnyone tired of being “interesting” but invisibleWhy You Should Listen:This episode forces you to tighten your message. When someone says, “I’m struggling with this,” a mutual friend should instantly think of you. If they can’t, your positioning is too vague.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com  

You have two options: the old thing you are great at, which is proven and working, but you are bored, or the new thing that excites you, feels fresh, but is risky, and you don’t have as much experience.In today's episode, you will learn why coaches spend 10 months trying to figure out what works and how to get that answer in 10 weeks. Tom breaks it down simply by picking one and going all in, because the fastest way to fail isn’t choosing the wrong niche, but trying to do both at the same time.You’ll Learn How To:Choose between a proven niche and a new passionGo all in on one direction instead of splitting your focusApply the “10 weeks, not 10 months” rule in your businessUse singularity to get faster, clearer feedbackWhat You’ll Learn in This Episode:(01:39) There’s no black-and-white answer to what you should coach(03:09) Coach what you want to coach(04:28) Why you can pivot at any time without destroying your brand(05:42) The “10 weeks, not 10 months” rule explained(06:45) Amateurs waste time by spreading themselves across 10 channels(07:41) Why singularity multiplies your power as an entrepreneur(08:46) The guaranteed way to fail: teaching two things at once(09:38) Splitting your focus leads to a year of frustrationWho This Episode Is For:Coaches who are stuck between a safe niche and an exciting new oneEntrepreneurs who are afraid of choosing the wrong pathAnyone who feels paralyzed by too many optionsWhy You Should Listen:This episode removes the pressure of making the perfect decision. The real mistake isn’t picking the wrong thing but refusing to commit.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com

If you are listening to podcasts at 10 AM on a Tuesday instead of making sales calls, this episode might sting.Tom Krol sits down with David Lecko of the DealMachine Podcast and goes straight at one of the biggest lies in business, that more preparation equals more success.From “revenue in first position” to why accountability partners are a distraction, Tom breaks down what wealthy, successful entrepreneurs do and what they refuse to waste time on.If you’ve been waiting until you feel ready, this episode is a wake-up call for you. Listen and enjoy!You’ll Learn How To:Put revenue-generating activities ahead of busyworkRecognize when preparation is really procrastinationSeek discomfort instead of comfort in your daily workBuild the reading habit that rewires how you thinkWhat You’ll Learn in This Episode:(02:43) Why “revenue in first position” is rule #1 in business(04:04) The difference between preparing and producing(04:35) Comfort is usually a sign that you are not growing(06:51) The truth about accountability partners(10:09) Difference between an accountability partner and a mentor(11:44) What successful people do and don't do(12:33) The difference between wealth and success(13:25) Every wealthy entrepreneur reads daily(14:30) The simple 8-pages-a-day reading rule(16:37) Why you shouldn’t pick your own business books(19:30) “Sell too soon,” explained(22:32) The entrepreneurial euphoric enthusiasm(24:43) Hustle as a season, not a permanent lifestyle(25:49) “Do what you love” is advice for amateurs(27:36) The snakebite story that proves you are more capable than you thinkWho This Episode Is For:Coaches who are stuck in research modeBusiness owners who feel “busy” but not profitableAnyone preparing to launch but still waiting to feel readyWhy You Should Listen:In this episode, Tom makes it clear. Wealthy coaches focus on revenue, read constantly, accept feedback from the right people, and commit fully during the season that matters. If you are serious about building a real income, this conversation will challenge you to stop preparing and start taking action.Connect with David Lecko:Website: https://www.dealmachine.com/ Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com  Read Tom’s 21 Book Recommendations to Read: https://coachinginc.com/21books

What happens when you have your biggest month ever, and then total silence?In this live coaching call, Tom breaks down why Brandon made $75,000 on Black Friday and then had eight straight weeks of crickets. He was posting daily, going live, booking podcasts, running affiliates, and following all the “right” advice, but something critical was missing.If you have ever had a big launch followed by a dry spell, this episode will show you exactly what went wrong. Listen and enjoy!You’ll Learn How To:Turn one big launch into consistent monthly revenueCreate “moments” that drive urgency and momentumTrack the right KPIs instead of guessing what’s wrongUse organic growth the right way before scaling paid adsAvoid killing momentum after a successful eventWhat You’ll Learn in This Episode:(01:38) Brandon’s $75K Black Friday and what happened after(02:59) Black Friday wasn’t a sale; it was a moment(03:30) How to create a reason to buy every single month(04:48) The two proven offer frameworks that consistently produce leads(06:50) Organic traffic should be the king, and paid ads the queen(09:02) The KPIs that predict future sales(12:22) How to track subscriber-to-email conversions(12:41) What Brandon stopped doing after his launch(15:04) Rule #3: Never stop doing what worksWho This Episode Is For:Coaches who had one strong launch but can’t repeat itBusiness owners who are relying too heavily on one big eventAnyone trying to figure out why sales suddenly slowed downWhy You Should Listen:Most entrepreneurs think they need a new funnel, a new offer, or more ads when revenue slows down. In reality, they simply stopped doing what worked. Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com

What if the most powerful marketing asset in your business isn’t your funnel, your ads, or your polished testimonial videos but a shaky, emotional phone call you didn’t record?In this episode, Tom Krol joins Travis Goodwin to break down why most coaches completely miss the moment that builds real authority and real trust. When a client calls you crying after their first big win, that’s not just a feel-good moment. That’s leverage, and if you don’t capture it immediately, it’s gone.You’ll Learn How To:Capture powerful client reviews in the momentTurn authentic wins into social proofBuild a multimillion-dollar business without relying on adsCreate a strategic network using the “40 Good People” systemWhat You’ll Learn in This Episode:(03:29) The “glowing marble” concept from Influence by Robert Cialdini(04:01) How to capture video reviews in real time(05:45) Allowing the client to tell you all the good news(06:04) Why you should stop using the word “testimonial” and use “review” instead(08:28) Cut off the wrong people(08:39) The power of “40 Good People.”(09:25) How to strategically build reciprocity without asking for anything(10:32) Why generosity compounds into opportunity(12:17) Small actions that create massive long-term loyalty(13:43) Reading eight pages a day can separate you from 95% of entrepreneurs(14:55) The difference between success and wealth(16:50) Stand up and read in the morning(18:26) Hustle is a season, not a lifestyleWho This Episode Is For:Coaches who want stronger social proofEntrepreneurs who are relying too heavily on paid adsBusiness owners who want to build deeper relationshipsWhy You Should Listen:This episode reframes how you think about reviews, networking, and growth. Instead of chasing leads or spending more on ads, Tom shows how to capture authentic proof, build powerful relationships, and compound goodwill over time.Connect with Travis Goodwin:YouTube: https://www.youtube.com/@Tgoodwinwv Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com 

The biggest mistake coaches make is having their salespeople chase down dead leads and prospects who already said no, pretending that they are still warm. It demoralizes your team, wastes time, and makes you look desperate to the prospect.In this episode, Tom Krol breaks down what separates effective follow-up from desperate chasing and why confusing the two kills your sales team and your reputation.Listen as you will learn how top closers handle price objections, how to eliminate “I need to think about it” early in the call, and a live role play where Tom walks through the full script for closing someone who says “I can’t afford it” using financing without pressure or manipulation.You’ll Learn How To:Shorten your sales calls while increasing close ratesStop your team from chasing dead leadsHandle “I can’t afford it” calmly and confidentlyUse financing without sounding pushy or desperateWhat You’ll Learn in This Episode:(02:04) The difference between real follow-up and chasing(02:35) Salespeople never chase cold, dead leads; they are hunters(03:03) Why dead leads are a marketing problem(04:12) Defining the real meaning of lead(05:30) When follow-up is appropriate and when it’s not(06:15) How to recognize polite “no’s” before wasting time(07:27) Top closers talk less and ask better questions(08:56) Pain must outweigh price before a sale happens(09:41) How to confirm price is the only objection(11:19) The exact phrasing to introduce financing naturally(12:12) The first payment should always be the largest(12:45) How to collect a credit card without awkwardness(13:03) How to future-pace clients immediately after closing(15:45) Why celebrating too early kills sales momentumWho This Episode Is For:Coaches who are selling high-ticket programsConsultants who are handling frequent price objectionsSales teams who are struggling with long calls and low close ratesBusiness owners who want calmer sales conversationsWhy You Should Listen:If sales feel awkward, exhausting, or inconsistent, this conversation will change how you approach every call.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com  

You followed the advice, you turned your passion into a business, and you are doing what you love, but now you resent it. Tom Kroll says, "Do what you love, and you'll never work a day in your life," is total garbage.For today's episode, Tom breaks down why “follow your passion” is some of the most damaging advice entrepreneurs believe and what actually creates wealth, peace of mind, and long-term success. He also reveals the 40 good people strategy that builds your network in eight weeks.If you are exhausted from doing what you love, this episode shows you how to build a business that serves you instead.You’ll Learn How To:Build a business around what the market wantsCreate wealth that supports your life instead of consuming itAttract the right people while cutting off the wrong onesFocus on simple principles that scaleWhat You’ll Learn in This Episode:(03:48) The real principle behind scaling(04:38) Why “do what you love” advice leads to burnout and resentment(06:32) Tom's real definition of success(07:23) Why monetizing what you love often limits growth(10:14) Why chasing and convincing causes exhaustion and burnout(12:19) Revenue must always come first, no exceptions(13:15) The simple daily habit that builds discipline and impulse control(14:20) Founders are visionaries, not builders(16:06) The real fear most entrepreneurs struggle with(17:03) Why partnering too early destroys businesses(19:16) Who you should actually take advice from(20:37) How the wrong people quietly repel the right opportunities(21:41) The “40 Good People” strategy to build a powerful network in 8 weeks(25:32) Ancient principles still outperform modern business hacks(28:54) Stop comparing yourself to what you see online(30:17) Strive to be the best, not the biggest(31:21) The rules of marketing(35:48) Ownership is easy; owners are complicatedWho This Episode Is For:Coaches and entrepreneurs who feel burned out or stuckFounders who are tired of chasing tactics instead of building stabilityAnyone questioning the “follow your passion” narrativeWhy You Should Listen:This episode replaces feel-good business advice with timeless principles that actually work. Tom lays out a grounded, practical way to build a business that creates income, clarity, and peace instead of pressure and burnout.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Many coaches claim they want success, yet they remain stuck year after year.In this episode, Tom Krol breaks down the uncomfortable truth that most people aren’t failing because they lack information; they are failing because they never truly commit.This conversation delves into the depths of ego, pressure, fear, and why awkward conversations are the true gateway to freedom in business and life.If you are not seeing results after being busy learning, planning, and consuming content, this episode will show you what's holding you back.You’ll Learn How To:Make real decisions instead of hiding behind tryingHandle pressure without letting fear or ego run your lifeStop using education as an excuse to avoid actionBuild momentum by leaning into uncomfortable conversationsWhat You’ll Learn in This Episode:(02:42) How Tom got started in real estate with no money or experience(05:00) The three variables every deal comes down to: speed, convenience, and price(07:01) The moment Tom hit rock bottom and made a real decision(08:10) There is no balance in life, only harmony(09:16) Why business isn’t complicated(12:41) The danger of leaning on education instead of taking action(14:38) The #1 predictor of success is your ability to handle pressure(15:19) Wealth is really about options; success is a good night’s sleep(18:58) How Coaching Inc. was born(23:56) One simple rule that separates winners from everyone else: read 8 pages a day(24:37) Tom's book recommendations to readWho This Episode Is For:Coaches who feel stuck despite doing everythingEntrepreneurs who are hiding behind preparationPeople who want real successWhy You Should Listen:Tom explains why most people never break through and what changes when you stop trying and fully commit. If you are ready to stop protecting your ego and start building momentum, this episode is for you.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com  Read Tom’s 21 Book Recommendations to Read: https://coachinginc.com/21books 

The coaches making consistent revenue are following the same handful of rules. Those who are broke, stressed, and bleeding cash are the ones breaking those exact rules every single time.In this episode, Tom Kroll joins RJ Bates to break down the core business rules he sees repeated across the most profitable coaching businesses. If your business makes money but your net worth isn’t growing, this episode will show you why.You’ll Learn How To:Build real generational wealth beyond just moneyAvoid common traps that keep entrepreneurs in chase modeProtect your business by understanding your numbersStrengthen your mindset through daily readingWhat You’ll Learn in This Episode:(04:05) RJ's journey in real estate investing(07:28) Five primary things that bring down entrepreneurs(07:59) Why measuring net worth matters more than chasing cash flow(10:44) Revenue must come before branding, websites, or logos(12:10) The danger of stopping what works after one bad outcome(16:59) Never partner when you can hire(20:16) Wealth vs success(21:03) Five people who should influence your decisions(25:40) Rule #6: Why projects fail when everyone involved is part-time(26:45) Your first hire should almost always be an executive assistant(29:18) How reading daily builds real generational wealth(30:26) What generational wealth really means(36:04) “The money is in the database,” and why ignoring this keeps you broke(37:12) Rule #10: Why every entrepreneur must know how to read a P&L(41:54) Why chasing new leads creates burnout and instabilityWho This Episode Is For:Coaches who are building long-term businessesEntrepreneurs who are tired of living in reaction modeBusiness owners who want stability, clarity, and controlAnyone serious about wealth, leadership, and legacyWhy You Should Listen:If you want fewer regrets and better decisions in business and life, this conversation delivers. Tom Kroll shares the rules that most people learn too late, as well as rules that protect your income, time, and family.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

Most coaches are stuck in the same exhausting loop: long sales calls, endless questions, and prospects who disappear after getting free advice. Joe McCall decided to do the opposite, and it worked.In this episode, Joe reveals the system that does the selling for you. Just a simple process that pre-qualifies, creates urgency, and makes people feel personally chosen before you ever talk to them.If you are exhausted from doing free consulting disguised as a sales call, this episode is for you!You’ll Learn How To:Close high-ticket coaching clients without traditional sales callsUse your application to pre-sell and disqualify prospectsCreate urgency without pressureStop giving away free consulting disguised as “sales conversations.”What You’ll Learn in This Episode:(01:24) The simple Google Doc that replaces long sales calls(02:08) The personal loom videos that dramaticallyincrease conversions(03:39) The biggest red flag Joe looks for in applications(04:07) Personalization creates instant authority and trust(05:15) Using pre-qualification to control who sees certain offers(06:30) How Joe presents pricing without pressure(06:58) Giving “something free” still matters even when saying no(07:44) How Joe builds urgency without sounding salesy(08:08) Deadlines work better when they’re calm and clearWho This Episode Is For:Coaches who are selling high-ticket programsConsultants who are tired of endless sales callsExperts who want better clients, not more conversationsAnyone who is burned out from answering the same questions over and overWhy You Should Listen:This episode shows you how to stop chasing clients and start filtering for buyers. If you want to close more coaching packages without relying solely on Zoom and calls, and instead spend time with people who are already sold, this is a process you should implement immediately. Connect with Joe McCall:Website: https://www.realestateinvestingmastery.com/ Website: https://joemccall.com/ Facebook: https://www.facebook.com/jvmccall/ LinkedIn: https://www.linkedin.com/in/joe-mccall/ Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Your employees are the ones serving your clients. If they are in a healthy, positive, and loving state, then they will be able to impact and impart to your clients.Ari Page has been in business for 20 years in an industry where companies come and go fast. At its peak, his company was processing $2 million a month. Then in 2020, Ari stepped away during a personal season, believing systems and leadership would keep everything running. Within two years, revenue was cut in half.Listen as he breaks down the one mistake that nearly destroyed his business, why stepping away was more dangerous than he realized, and the single word that rebuilt everything when he stepped back in. It was something most entrepreneurs abandon the moment things get hard. Enjoy the show!You’ll Learn How To:Use business credit strategically to grow fasterUnderstand why relationships matterCreate powerful affiliate partnershipsLead your team that directly impacts client resultsWhat You’ll Learn in This Episode:(03:33) A different turn about business(04:53) How Fund&Grow helps entrepreneurs access unsecured business credit(05:23) What does an unsecured loan means(06:37) Ari’s blue-collar background and how it shaped his leadership style(09:21) Why business credit became the real opportunity during market downturns(11:06) Establishing business credit and building up(12:54) The one word Ari credits for 20 years of success: relationships(14:42) How nurturing employees directly improves client outcomes(16:57) The actual steps to build relationships(21:20) Why do people need cash?(23:19) How stepping away caused revenue to drop from $2M to $1M per month(25:11) Re-engaging with key relationships(27:42) The role mindset and law of attraction play in leadership and culture(31:38) Connect with Ari PageWho This Episode Is For:Coaches and consultants who are scaling their businessesEntrepreneurs who are thinking about stepping back from day-to-day operationsFounders struggling with engagement, burnout, or isolationAnyone who wants long-term stabilityWhy You Should Listen:This episode is a real conversation about what sustains a business over decades. Ari’s story shows that engagement, relationships, and presence matter more than any system or strategy. Connect with Ari Page:Website: https://funding.fundandgrow.com/aripage LinkedIn: https://www.linkedin.com/in/aripageceo/ Facebook: https://www.facebook.com/ari.page.3/ Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

What if one of the biggest revenue opportunities in your coaching business had nothing to do with selling more coaching?In this episode, Tom Krol sits down with Carter Lane to break down how top coaches are generating six and seven-figure incomes by helping their students use money they already have.Carter shares how retirement accounts, tax strategies, and proper financial structures have quietly become one of the most valuable tools within elite coaching programs. He also explains why ignoring this could cost you millions on both cash flow and your eventual exit.You’ll Learn How To:Help your students invest using money they already haveAdd a high-integrity affiliate stream without more coaching workloadIncrease student retention and results through a better financial structureCreate revenue that earns a higher multiple when you exit your businessWhat You’ll Learn in This Episode:(02:27) A lot of money doesn't come from making coaching sales(04:15) How affiliate income helps students do more deals and coaches earn more(06:10) Carter’s personal story and why Unified Wealth was built(08:09) How self-directed retirement accounts really work(11:40) Why most coaches shouldn’t try to do this themselves(13:57) Benefits of doing it in a retirement account and what makes a good candidate for it(15:49) How students can invest tax-free using retirement funds(16:46) Different types of retirement accounts(20:00) What does Carter's affiliate program look like(26:38) Connect with Carter Lane(28:52) How the affiliate program works and what coaches are earning(29:33) Why this checks every box: clients, cash flow, and exit value(31:07) Carter's advice for new business ownersWho This Episode Is For:Real estate and business coaches at any stageCoaches who are looking to add real revenueEntrepreneurs who want higher retention and better student outcomesAnyone thinking long-term about wealth, taxes, and an exit strategyWhy You Should Listen:If you want to grow your business, protect your wealth, and build something buyers actually want to acquire, this conversation is required listening.Connect with Carter Lane:Website: [email protected] LinkedIn: https://www.linkedin.com/in/carter-lane-8798621b3/ Join the Affiliate Program: [email protected] Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com