Coaching Inc with Tom Krol

More ideas, more offers, and more opportunities sound like a good thing. But sometimes, they are exactly what's keeping your business from moving forward.In this episode, Tom Krol uses the example of a ship with hundreds of oars to explain why entrepreneurs need a clear destination.Tom shares why some profitable opportunities can still be distractions, why owners need the courage to choose one thing, and how getting your team focused on a single destination can lead to more peace, better profits, and less burnout. Listen and enjoy!You’ll Learn How To:Identify whether your business has a clear destinationGet your team rowing in the same directionChoose one primary goalUse a “someday maybe” list to get other ideas out of your headWhat You’ll Learn in This Episode:(01:13) The ship with hundreds of oars(03:35) Lack of clear destination(04:25) The courage to pick one thing(05:18) Make sure every oar is rowing toward the same goal(06:19) When the business becomes a cash grab(06:59) The “someday maybe” folder(07:18) Focus on what the market wants(08:25) Having a personal financial goal(09:04) Progress, not perfectionWho This Episode Is For:Entrepreneurs who are distractedBusiness owners who have too many ideas, offers, or opportunitiesLeaders who lack clear direction with their team and businessWhy You Should Listen:If your business feels busy but isn't moving as quickly as it should, this episode will help you step back, choose a direction, and get everyone moving toward the same goal.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com 

In this episode, Tom Krol talks with Nick Sanborn about how he built a large real estate business and coaching funnel by simply documenting what he was already doing every day.Listen as he shares why he tells his team to post three pieces of business-related content every day, why you shouldn’t wait for the perfect setup, and how one simple change to his YouTube strategy helped generate nearly $100K a month in coaching sales.You’ll Learn How To:Create content without spending hours planning or scriptingTurn your everyday work into contentUse the “three pieces of content a day” strategyUse AI to support your content, construction, and real estate teamsWhat You’ll Learn in This Episode:(02:35) About Nick and Sanborn Construction(04:39) Who Nick’s clients are(05:46) Why they choose a done-with-you model(07:01) Difference between showing how to do it and walking you through it(08:11) The market condition in the Midwest(10:56) If you had to start over, start with your phone(11:26) The three-content-a-day rule(13:10) Simple content can outperform highly planned content(14:34) Preparedness creates confidence(17:31) Film everything and put it out there(19:18) The funnel mistake that was costing them leads(21:06) Adding a QR code on YouTube videos(23:02) Create content for how people consume it(24:38) How Nick uses AI across his companies(27:07) Nick’s recommended booksWho This Episode Is For:Coaches who want to start doing contentEntrepreneurs who want to grow their audienceBusiness owners who want to generate more leads through contentWhy You Should Listen:You don't need a huge production team or complicated content calendar. Start by documenting what you're already doing, post consistently, and make it easy for people to take the next step.Connect with Nick Sanborn:Website: https://www.sanbornconstructiongroup.com/ YouTube: https://www.youtube.com/@SanbornConstructionGroup Instagram: https://www.instagram.com/sanbornconstructiongroup Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Have you ever worked really hard but not seen the results of your efforts?On today's episode, Tom Krol breaks down the habits he sees in entrepreneurs who earn a lot of money but struggle to keep it. From knowing your net worth and understanding your numbers to managing debt, taxes, and everyday spending, Tom shares what financially successful entrepreneurs do differently.Listen and enjoy the show!You’ll Learn How To:Track your net worth and cash flowBuild better habits around saving and spendingTake control of your business and personal financesMake purchasing decisions based on numbersWhat You’ll Learn in This Episode:(02:09) The difference between gross and net(03:54) Why wealthy people know and measure their net worth(04:47) The financial trap of only looking at monthly income and expenses(05:40) How much should I live off?(07:06) Money management should be done by husband and wife together(07:35) Watching your net worth grow can improve your confidence(08:01) Struggling entrepreneurs don't know their KPIs and P&L(10:11) Don't try to play games with the IRS(11:29) How to make purchasing decisions based on cash flow and net worth(12:51) Basic terminology every entrepreneur should understand(14:16) Slow down before spending company money(15:41) Why wealthy people feel good about saving money(17:00) The beginning of financial freedomWho This Episode Is For:Entrepreneurs who are just starting to make moneyBusiness owners who are not keeping enough of their moneyFounders who need to get better at managing their numbersAnyone who wants more financial freedomWhy You Should Listen:Tom shares practical lessons on net worth, spending, saving, debt, taxes, and financial discipline that can help you stop running in circles and start building real wealth.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com  

What do you say when you're starting out as a coach, and nobody knows who you are yet?In this episode, Tom Krol breaks down how to create what he calls “magnetic messaging,” content that attracts the right people, repels the wrong people, and gives your audience a reason to listen.Today, he shares simple ideas around authenticity, radical differences, creating content from a beginner’s perspective, and giving away real value. Listen and enjoy the show!You’ll Learn How To:Create messaging that attracts your ideal audienceStand out by embracing your radical differencesTurn your experience into useful talking pointsGive away valuable information without losing clientsWhat You’ll Learn in This Episode:(01:51) The attitude of progress, not perfection(02:26) Being real and authentic with your audience(03:42) Enthusiasm makes your message more powerful(04:37) R.O.D.S. explained(05:30) Being different can help you cut through the noise(07:07) The “10,000 Talking Points” idea(07:38) Why you need to remember what it was like to be a beginner(09:02) Write down 100 different questions a newbie would ask you(10:22) Understanding your audience wants to hear your hits(11:15) Bringing people value when you speak(12:34) Being a generous expert and giving away your best information can attract more clientsWho This Episode Is For:Coaches who are just starting to build an audienceConsultants and course creators looking for better messagingEntrepreneurs trying to stand outAnyone who wants to create contentWhy You Should Listen:Tom shows you how to lean into what makes you different, speak with genuine enthusiasm, and give people something they can use.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

For today's episode, we will be talking about webinars.Tom Krol explains why a webinar is only 1% finished once you have the slides, talking points, and presentation ready. The real work starts after that, when you begin testing different parts of the webinar to see what gets people to watch, stay, and take action.From testing your CTA and pricing to tracking where people drop off, Tom shares a simple approach to improving your webinar and turning it into a more effective sales tool.You’ll Learn How To:Improve your webinar by using real dataTest different prices, CTAs, formats, and webinar lengthsTrack where people are dropping offCreate a webinar that gets more people to watchWhat You’ll Learn in This Episode:(01:24) What is a webinar?(01:59) The most important thing to know about a webinar(02:48) The metrics and KPIs you need to track after launching(03:49) When to introduce the CTA into the webinar?(04:30) Split testing is the key to improving your webinar(05:29) The difference between teaching webinars and future-pacing webinars(06:30) Write your own webinar instead of paying a consultant(07:17) The first part of the webinar(08:05) A webinar is a journey and requires ongoing workWho This Episode Is For:Coaches who want to use webinarsEntrepreneurs building a scalable coaching businessCourse creators looking to improve their conversionsWhy You Should Listen:If you're using webinars, or planning to start, this episode will help you look at the process differently and focus on the work that drives results.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Most business owners have happy clients, but very few know how to turn those happy moments into powerful marketing.In this solo episode, Tom Krol talks about a simple technique that he used just to make massive amounts of revenue in a short amount of time that doesn't cost a penny. That is, you become a ninja at capturing good news.Listen as he shares a simple strategy for collecting authentic client reviews, and why timing is everything in client reviews.You'll Learn How To:Capture authentic client reviewsCollect reviews consistently without making it complicatedBuild trust with potential clients using real customer feedbackWhat You'll Learn in This Episode:(01:02) Capturing "good news"(02:06) Simple trick that is built on human nature and laws of reciprocity(02:52) Timing is everything in client reviews(04:28) Use the word "reviews" instead of "testimonials" on your website(05:14) Make collecting reviews a weekly responsibility for your team(06:14) Simple contract clause that gives you permission to use client reviewsWho This Episode Is For:Coaches who are looking to build more credibilityEntrepreneurs who want more referralsBusiness owners who aren't consistently collecting reviewsWhy You Should Listen:Tom shares a practical system for collecting authentic reviews, using them effectively, and building trust with future clients.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

How do you know when something's adding to your energy or subtracting?As entrepreneurs, it's easy to get excited about new ideas. But sometimes the next opportunity isn't the right one, but just another distraction.In this solo episode, Tom Krol shares a practical framework to help entrepreneurs cut through the noise and focus on the one business that deserves their time and energy.Listen as he walks through eight questions you can use to evaluate every project, side hustle, or business idea. If you are constantly chasing new opportunities but feel like you're not moving forward, this episode will help you refocus.You'll Learn How To:Identify which business deserves your full attentionAvoid distractions that slow your growthEvaluate new opportunities with a simple frameworkFocus your time on the work that creates the biggest resultsWhat You'll Learn in This Episode:(02:22) A simple exercise to evaluate every project you're working on(04:23) Focus more on fewer things(04:57) The first question to ask before investing more time into any business(05:10) Are you willing to put a full-time person on that project?(06:09) Can it alone exceed all of your financial goals?(07:16) Adding energy vs subtracting energy(07:55) How to know if you have more energy(09:22) The importance of measuring revenue instead of relying on assumptions(10:23) Clear vision for your business(10:57) Business that you want vs business that the market demands(11:54) Some opportunities create problems you never intended to have(12:41) Repeating pattern of you self-sabotaging(15:10) Hustle is a season, not a lifestyleWho This Episode Is For:Coaches who are juggling multiple business ideasEntrepreneurs who are struggling to stay focusedBusiness owners who are looking to scaleWhy You Should Listen:If you are tired of constantly switching gears and want more clarity on where to invest your time, this episode gives you a practical place to start.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com 

Tom Krol is going to talk about a game-changer for your business that you can implement now. It is the single most important asset that you have as a coach, consultant, or influencer.In this solo episode, he dives deep into your email list. He shares why your email list is the one asset you truly own, how to start building it from day one, and why keeping things simple is often the fastest path to growth.Listen and enjoy the show!You'll Learn How To:Build an email list properlyChoose a simple email platformGrow your list consistently without complicated systemsTurn your email list into a valuable business assetWhat You'll Learn in This Episode:(01:20) Simple tips and tricks to build your email list properly(01:46) Why is your email list so important?(02:56) Email list explained(04:09) Choosing the right email marketing tool(05:08) Familiarizing yourself with your email platform(06:03) Tom's advice to manually build your first 1,000 email subscribers(08:21) Write emails yourselves(08:33) How often you should email your list(09:34) Practical ways to collect email addresses both online and in person(10:32) Email list increases the value of your business when it's time to sellWho This Episode Is For:Coaches who want to start building an email listEntrepreneurs who are growing an audienceBusiness owners who are thinking about growth and business valueWhy You Should Listen:In this episode, Tom shares a simple, practical approach to building an audience you own, staying connected with your customers, and creating a business that's worth more over the long run. If you've been putting off building your email list, this is the episode to listen to.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   Tom Krol's tool recommendation for creating email list: www.coachinginc.com/email 

Who should be your first hire?Most entrepreneurs wait too long before making their first hire, and it usually costs them time, energy, and growth.In this solo episode, Tom Krol explains why an executive assistant should be the very first person you bring into your business. He shares how the right EA can free up your time, keep you focused on revenue-generating work, and help you build a more consistent business.Listen and enjoy the show!You'll Learn How To:Know when it's time to hire your first executive assistantFind and interview the right candidateAvoid common hiring mistakesWhat You'll Learn in This Episode:(00:31) Who should be your first hire?(01:57) Why do we hire an executive assistant?(03:09) Protecting your time is one of the best investments you can make(03:25) The biggest mistake entrepreneurs make after hiring an executive assistant(03:50) The qualities Tom recommends looking for when hiring an EA(05:40) Your executive assistant must already be working(06:17) Interviewing multiple people helps you make a better hiring decision(06:59) Bookkeeping skills are valuable for an executive assistant(07:18) Have your wife do the final interview(09:35) Don't give them new things to do; give them things to doWho This Episode Is For:Coaches building their first teamEntrepreneurs feeling overwhelmed with daily tasksBusiness owners ready to grow without burning outWhy You Should Listen:Tom shares a simple framework for finding the right executive assistant, delegating the right work, and creating more time to focus on growing your business.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

Six months from now, there will be two kinds of entrepreneurs: those still spending hours creating an endless amount of content, and those who have AI doing 80% of the heavy lifting. They'll both have access to the exact same tools.For today's episode, Tom Krol talks with  Coaching Inc. member David Pupo about the AI system he's built to create content that matches his own voice and personality.David shares how he trained Claude using his podcast transcripts, sales calls, and personal content to generate posts, reels, and captions that feel authentic. This episode shows you a practical way to use AI as an extension of your brand rather than replacing it.Listen and enjoy!You'll Learn How To:Train AI to write in your own voiceTurn trending topics into engaging contentCreate more content without sacrificing authenticityUse AI to save timeWhat You'll Learn in This Episode:(02:34) How David built an AI to match his voice and messaging(03:55) Transcribing the podcast through YouTube(05:36) How AI turns his long-form content into his tonality(07:48) A simple system for creating reels from trending news stories(09:00) AI helps write script, captions, and CTAs(10:05) Doing the green screen on Instagram(10:32) Asking AI for trending hashtags(13:41) Creating topical content helps you get discovered faster(17:00) Importance of repurposing content across multiple platforms(18:23) Criticism and negative comments can help your content perform betterWho This Episode Is For:Coaches who want to create more contentEntrepreneurs using AI to grow their businessPersonal brands looking to stand out onlineWhy You Should Listen:If you want AI to sound more like you and less like everyone else, this episode is a must-listen.Connect with David Pupo:Instagram: https://www.instagram.com/dollarswithdavid/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

You might have the best product and be better looking, but if nobody knows you, nobody's going to do business with you.In this episode, Tom Krol sits down with entrepreneur and real estate investor Khang Le to talk about what it takes to build a coaching business in today's attention economy.Khang shares how he went from having nothing to building a massive online following, and why getting attention, providing value, and staying consistent matters more than just perfect content.Listen and enjoy the show!You'll Learn How To:Create content that attracts the right audienceBuild trust before trying to sell anythingGrow a coaching business by focusing on one offerTurn attention into long-term business growthWhat You'll Learn in This Episode:(02:40) Khang's journey from growing up in Vietnam to building a successful real estate business(04:30) A mentor changed the direction of his career(08:50) Understanding how to get attention(09:46) Your followers are your potential clients(12:02) Value, volume, and three buckets of get, hold, and monetize(12:53) Attracting the right audience matters more than going viral(15:37) The power of authenticity over trends, hooks, and perfect production(17:15) Coaches should focus on one product instead of selling everything(20:30) Why creating a business you can eventually sell changes the way you build it(25:33) Business reduces people's suffering(28:32) Knowledge and experience matter more than leaving money to your kids(30:16) Connect with Khang LeWho This Episode Is For:Coaches who want to grow their audience onlineEntrepreneurs building a personal brandContent creators struggling to stay consistentBusiness owners looking to create long-term valueWhy You Should Listen:Tom and Khang share practical advice that every coach can apply to attract the right audience, grow a loyal community, and build a business that lasts.Connect with Khang Le:Instagram: https://www.instagram.com/realkingkhang/ YouTube: https://www.youtube.com/@RealKingKhang Facebook: https://www.facebook.com/WholesalingWithKhang/ TikTok: https://www.tiktok.com/@realkingkhang Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

In this episode, Tom Krol sits down with real estate investor and entrepreneur Jerry Norton for a conversation that goes far beyond business growth.Jerry shares the mindset shifts, financial habits, and leadership principles that have helped him build multiple successful businesses while staying focused on what matters most.From hiring the right people and avoiding unnecessary debt to building systems that create freedom instead of stress, this episode is packed with practical lessons every entrepreneur can apply.Listen and enjoy!You’ll Learn How To:Hire the right peopleBuild a business that supports your lifestyleScale without taking on unnecessary debtStay relevant as a coachWhat You’ll Learn in This Episode:(03:00) The secret to Jerry's success and lifestyle(05:07) Your first important hire should be at home(08:58) Jerry's strategy for pre-funding salaries before hiring new team members(12:50) Avoiding debt creates more freedom(14:49) The real definition of success and wealth(16:16) Why teaching your children valuable skills matters more than inheritance(21:48) Jerry's balanced approach to using AI in business(27:30) Why coaches must continue doing the work instead of relying on outdated strategies(29:13) The importance of building a funnel(32:58) Focusing on net profit matters more than chasing bigger revenue numbers(35:32) Finding the sweet spot between growth, profit, and quality of life(38:05) Creating a relationship with people through content(40:06) The "Striver's Curse" explainedWho This Episode Is For:Coaches who are ready to start generating consistent incomeEntrepreneurs looking to grow without burning outBusiness owners preparing to hire and expand teamsAnyone who wants more freedom instead of more stressWhy You Should Listen:Jerry Norton shares practical advice on hiring, finances, leadership, and long-term success while reminding entrepreneurs that real wealth isn't measured by revenue alone, but by the freedom, relationships, and peace of mind you create along the way.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com 

In this episode of the Coaching Inc. Podcast, Tom Krol sits down with multifamily investing expert Michael Blank to talk about the lessons he learned after building a coaching business that generated millions through organic marketing before scaling into paid traffic.Michael shares why he eventually shut down his ad campaigns and what he learned from the experience.If you are trying to grow your coaching business the right way, this conversation offers practical advice you can apply today. Listen and enjoy the show!You'll Learn How To:Build a coaching business with organic contentCreate content to grow your email listKnow when you need paid advertisingBuild a marketing systemWhat You'll Learn in This Episode:(02:38) How Michael started his coaching business(04:02) How organic content helped grow a $6 million coaching business(06:14) Building your email list should always come first(08:15) Organic growth vs paid traffic(09:02) The difference between agency and full-time in-house person(10:37) The Facebook testing methodology(12:00) The marketing and sales team have to be in sync(15:11) Marketing people are obsessed with one channel(16:40) The hiring order Tom recommends(19:20) Biggest killers of sales(25:18) Michael shut down his paid advertising and returned to organic marketing.(27:45) The importance of showing up consistently and getting back to the basics(29:28) Commencement fee explained(34:46) Connect with Michael BlankWho This Episode Is For:Coaches who are growing through organic marketingEntrepreneurs considering paid advertisingReal estate educators who are building coaching programsWhy You Should Listen:This episode highlights why relationships, consistent content, and serving your community are still the strongest foundations for long-term success.Connect with Michael Blank:Website: https://themichaelblank.com/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Joining us on this episode of the Coaching Inc. Podcast is one of the biggest and most successful leaders in the real estate investing space.Tommy Harr shares the content strategy that helped him build authority in the real estate space without trying to go viral or chase trends.Listen as they break down why authentic content always outperforms polished marketing, how local networking and social media work together, and why the right relationships can change your business faster than any funnel.Enjoy the show!You'll Learn How To:Create content that builds trust and attracts the right audienceGrow your personal brandUse social media to create business opportunitiesWhat You'll Learn in This Episode:(02:56) How Tommy started in the real estate space through social media(05:38) The simple content formula Tommy uses every day(08:05) Every piece of content needs a clear call to action(09:36) When to hire a marketing agency and when to keep content in-house(11:40) Why keeping your business lean protects long-term profitability(15:58) His advice for rehabbers/operators who are struggling(17:12) How social media helped Tommy build relationships with private lenders(18:18) Why every entrepreneur should be learning AI personally(20:08) The value of joining mastermind communities(25:51) The value of dominating your local market before expandingWho This Episode Is For:Coaches who are building their personal brandReal estate investors who are growing a coaching businessEntrepreneurs who are using content to attract clients’Why You Should Listen:Tommy shares the practical strategies he's using to grow his business, build meaningful relationships, and create opportunities that continue paying off long after the post goes live.Connect with Tommy Harr:Instagram: https://www.instagram.com/tommyharr05 YouTube: https://www.youtube.com/@TomHarr Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

In this episode, Tom Krol breaks down the eight numbers every business owner should review every single week. These aren't complicated financial reports or accounting jargon, but simple metrics that help you make better decisions, spot problems, and grow your business.Listen and enjoy the show!You’ll Learn How To:Build a simple weekly scorecardTrack the numbers that drive growthMeasure your marketing and sales performanceMake better business decisions using real dataWhat You’ll Learn in This Episode:(01:16) The eight numbers you should track every week(02:22) What are numbers?(02:48) The three purposes of numbers(04:07) Entrepreneurship is a group adventure(04:23) The first number you should always track(04:57) Personal net worth(05:16) How to identify your most profitable revenue sources(06:02) The right way to track business expenses(07:04) Profit is the number that matters(07:42) How to calculate your true marketing ROI(08:26) The importance of tracking lead-to-sale conversion rates(09:09) Collecting reviews should be a weekly KPI(10:18) The bonus metric: bank balancesWho This Episode Is For:Business owners who want more control over their numbersCoaches and consultants looking to scale profitablyEntrepreneurs who want practical reporting systemsWhy You Should Listen:Tom shares a simple framework that helps you understand where your business is growing, where it's leaking money, and what deserves your attention every week.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

In this classic episode, Tom Krol shares one of the simplest networking strategies he's ever used to grow his business. Instead of chasing introductions or asking successful people for favors, he explains how consistently giving value first can open doors that money can't buy. If you want to build meaningful relationships, grow your influence, and create more opportunities, this episode is a must-listen.You’ll Learn How To:Build a powerful network by givingUse the "40 Good People" strategyApply the principle of reciprocityTurn small daily actions into long-term opportunitiesWhat You’ll Learn in This Episode:(02:16) The "40 Good People" strategy(02:54) What does reciprocity mean(03:49) List down 40 good people in your life(04:18) How to choose the right 40 people for your list(05:48) The mistake most people make when trying to build relationships(06:35) Entrepreneurial people often tell you how to love them(07:28) A simple system for serving one person every business day(10:03) Adding value without expecting anything backWho This Episode Is For:Coaches and consultants who are growing their networkEntrepreneurs looking for more partnership opportunitiesBusiness owners who want to build authentic relationshipsWhy You Should Listen:Tom shares a different approach, which is built on consistently creating value for others first.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Have you ever held something back because you were afraid that if you gave away too much, people wouldn't buy from you? It's one of the biggest fears that many coaches, consultants, and experts have.In this Coaching Inc. Masterclass, Tom Krol and Darrin Bentley challenge one of the most common beliefs among coaches, consultants, and experts. Instead, they explain why the opposite is true and why the most successful people in every industry become known by giving away their best insights first.Listen and enjoy the show!You'll Learn How To:Create content that builds trustGive away valuable information without hurting your salesBuild authority by solving real problems publiclyCreate content that attracts loyal followersWhat You'll Learn in This Episode:(01:36) Be the generous expert(02:24) A simple test to see if your content actually provides value(04:01) Giving away builds trust faster(05:55) The biggest marketing secret top influencers already understand(06:33) People who never planned to buy won't buy anyway(07:50) Giving away more creates more paying clients(09:27) The one question you should ask before publishing any piece of content(10:02) Challenging your own assumptions leads to better marketingWho This Episode Is For:Coaches who are creating content but struggling to build authorityCourse creators who want consistent leadsAnyone afraid of giving away too much value onlineWhy You Should Listen:This episode shows how generous, practical content builds trust, authority, and long-term relationships that naturally lead to more clients.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

What if the biggest thing holding your business back right now isn't leads?The truth is, a lot of coaches, consultants, and experts spend years trying to generate more attention, followers, traffic, and leads, but they never build the systems that consistently turn those opportunities into clients.In this episode, Brent Daniels shares the systems, processes, and philosophies that he used to attract better prospects, increase show rates, improve conversions, recruit top sales talent, and build a business that doesn't depend on hope.Listen as you will hear real-world strategies, practical examples, and small adjustments that can completely change the trajectory of your coaching business. Enjoy the show!You’ll Learn How To:Recruit top-performing salespeople without relying on referralsIncrease appointment show ratesImprove conversions by qualifying leads more effectivelyCreate systems that scale without depending on more trafficWhat You’ll Learn in This Episode:(01:45) Finding great salespeople is one of the biggest growth challenges(02:18) Brent's simple Facebook funnel that generated hundreds of sales applications(03:20) The application process he uses to identify top closers(04:33) Building landing pages(06:03) How job opportunity ads attract stronger candidates(07:48) Zoom vs phone call for meeting people(11:28) Compensation models for high-performing sales teams(12:31) The importance of contacting leads within minutes(13:22) How faster follow-up dramatically improves show rates(14:34) Importance of proof elements for cold traffic(16:00) More information about the setter conversation(17:20) The questions he asks to review the application for coaching(22:43) Ways to increase show rates(24:41) The difference between cold traffic and warm prospects(26:10) Community as a unique mechanism(29:49) Attention alone isn't enough without a conversion system(31:35) Brent's unique mechanism(34:51) Webinar funnels are just to educate people(38:06) Benefits of in-person events(40:47) Why conviction and authority are critical for growth(43:48) When to stop giving away the free content(49:15) Unique mechanism: Good lead magnet and a ton of proof elementsWho This Episode Is For:Coaches who are struggling to convert leadsConsultants who are looking to improve their sales processExperts who want predictable growthEntrepreneurs who are ready to scale through systemsWhy You Should Listen:If you're looking for sustainable growth, this episode will help you identify and fix the bottlenecks that are actually limiting your business.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

After a series of conversations with some of his coaching clients over the last week, Tom Krol noticed the same pattern recurring. People were making things a lot more complicated than they needed to be, chasing new tools, strategies, platforms, and systems while overlooking the handful of activities that drive momentum.Listen as he breaks down the simple principles that consistently help coaching businesses grow, including how to prioritize revenue, build the right team, create attention, and avoid the common mistakes that keep entrepreneurs stuck.Enjoy today's episode!You’ll Learn How To:Prioritize revenue-producing activitiesCreate attention and attract more clientsKeep your coaching business simple, scalable, and profitableWhat You’ll Learn in This Episode:(01:59) Most entrepreneurs overcomplicate simple business fundamentals(02:45) The "one product, one pain, one price" framework(03:59) How the SPIRLAS marketing system creates organic growth(04:30) Creating free value on social media(04:57) Start a podcast now(06:45) Entrepreneurship is about meeting people(07:31) The feedback loop in people(08:36) Use the word reviews, not testimonials(12:42) In-person or online interaction that other people can see(15:32) A smaller amount of input produces a lot more output(16:36) Avoid overcomplicating in your business(18:21) Doing social media lives(19:23) Hiring a sales guy(21:48) Avatar funnel explained(23:23) Keeping the business simple(23:52) Revenue in first positionWho This Episode Is For:Coaches who are trying to grow without paid trafficEntrepreneurs who feel overwhelmed by too many strategiesAnyone who wants a simpler path to consistent growthWhy You Should Listen:Tom shares practical advice that can help you cut through the noise, focus on what actually matters, and build a coaching business that grows without unnecessary complexity.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

Most coaching businesses are built around enrolling more clients.In this episode, Zach Beach, CEO of Smart Real Estate Coach, shares the unique profit-sharing model that helped transform his company into a multi-million-dollar business. Instead of stopping at coaching, Zach and his team work alongside students on real deals, creating a system where everyone wins together.This conversation will open your eyes to a completely different way of thinking about coaching. Listen and enjoy the show!You’ll Learn How To:Create revenue streams beyond client enrollmentsBuild stronger client retention through aligned incentivesTurn successful students into future coachesStructure profit-sharing opportunities without becoming business partnersWhat You’ll Learn in This Episode:(01:46) Introducing Zach Beach and his background in the coaching industry(03:40) Creating additional profit centers through smart investors(05:06) The biggest challenge most coaching companies face(06:05) How Smart Real Estate Coach gets directly involved in student deals(07:47) Revenue beyond enrollment(08:51) The profit-sharing structure behind their coaching programs(11:44) Profit sharing creates better incentives for coaches(18:24) How to position a profit-sharing model(19:02) The systems they use to track and manage deal profits(22:11) Serious clients are attracted to this model(26:02) The “done-with-you” coaching(29:02) Keeping the reputation with Zach's business model(34:04) How Zach created an "associates" program(41:10) The coach's assertion model explained(44:18) The coach compensation model that rewards collaboration(52:16) What makes the President's Club different(57:18) People leaving coaching programs while staying connected to communities(59:28) What Zach learned while preparing his company for a potential exit(01:00:18) How an ecosystem approach can help clients continue growing without leaving your world(01:07:39) Different ways coaching companies can participate in acquisitions or strategic partnershipsWho This Episode Is For:Business owners who are interested in profit-sharing modelsCoaches looking to create additional revenue streamsConsultants who want deeper client engagementWhy You Should Listen:Zach shares a different approach. One that creates long-term alignment, recurring revenue, and stronger client results. This episode will challenge how you think about coaching, fulfillment, and scaling a business that grows even when you're not the one doing all the work.Connect with Zach Beach:Website: https://smartrealestatecoach.com/ LinkedIn: https://www.linkedin.com/in/zacharyrbeach/ Phone Number: 401-229-2289Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

The coaches who gain traction on social media understand how attention works, where their audience lives, and how to create content that speaks to their problems and to their pain points. That is exactly what today's episode is all about.In this live coaching session, Tom Krol breaks down the exact organic strategies many successful real estate coaches are using to attract clients without spending heavily on advertising. From Facebook groups and content creation to building authority and growing an email list, Tom shares the simple frameworks that consistently generate attention, trust, and revenue.This episode is packed with practical ideas you can start implementing right away.You’ll Learn How To:Use Facebook groups to attract potential clientsBuild authority by providing value onlineCreate systems that generate leadsTurn attention into revenue through organic marketing strategiesWhat You’ll Learn in This Episode:(03:18) Tom’s SPIRLAS framework for organic audience growth(05:02) Facebook groups are still one of the best traffic sources available(07:09) Providing value and scraping value through Facebook group posting(09:49) Identifying the members of your group(10:49) Giving away valuable content for free(15:42) The three stages of marketing: get attention, hold attention, monetize attention(16:22) Saved responses can dramatically increase visibility and authority(18:46) Embracing people and giving a platform within your community(20:24) Never outshine the master(24:37) How AI tools like Claude can help create better content faster(29:15) The hiring framework that top coaching businesses follow as they scale(31:02) Your wife should do the final interview when hiring(31:18) Why your second hire should be a full-time marketing person(35:01) The difference between support staff and the face of your brand(40:00) Tiffany’s challenge with a long-running Facebook group(44:25) Organic versus paid strategies for growing a community(46:14) The importance of creating attention (49:20) How hiring an executive assistant changed Joe’s business(50:24) Common marketing agency mistakes that cost coaches money(53:11) Tom’s Top 10 Rules for Growing a Coaching BusinessWho This Episode Is For:Coaches who are looking to grow their audience organicallyConsultants building an audience from scratchEntrepreneurs who want more leadsAnyone who is trying to create authorityWhy You Should Listen:In this episode, Tom shares the same organic growth principles used by successful coaching businesses to build audiences, generate leads, and create consistent revenue.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

A lot of people post content online, but only a few build real authority.In this episode, Martine Richardson breaks down the mindset, consistency, and relationship-building that create trust and long-term business growth.She shares her journey from getting fired from a finance job and having her car repossessed to building a multimillion-dollar rental portfolio and coaching others to do the same, and how daily video creation changed her business.You’ll Learn How To:Build authority through value-driven contentAvoid the biggest mistakes new rental property investors makeOvercome limiting beliefs using private capitalCreate systems that make rentals less stressfulWhat You’ll Learn in This Episode:(01:10) Introducing Martine Richardson(02:40) Why the lack of motivation for a corporate job pushed her to take action(04:08) The biggest misconception people have about rental properties(04:45) Importance of having a system set in place for tenants(05:49) The limiting belief that stops people from using private money(07:02) The number one mistake other coaches make(10:53) How Martine’s podcast helped build authority before she became a coach(11:43) Biggest thing she learned from a podcast guest(15:17) Talking to people generated more for Martine's coaching business(18:02) Daily video content matters more than occasional perfect posts(20:50) The biggest lesson for anyone waiting to start something newWho This Episode Is For:Coaches trying to build real authority onlineReal estate investors interested in rental propertiesEntrepreneurs struggling with content creationWhy You Should Listen:Martine shares practical lessons from building a real business, creating systems that scale, and using content to truly serve people rather than just chase attention.Connect with Martine Richardson:Website: https://martinerichardson.com/ Instagram: https://www.instagram.com/coachmartine_/ Facebook: https://www.facebook.com/martine.jackson/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   Join Martine’s community on Facebook: Freedom Inc.

In this episode of Coaching Inc. Podcast, Jay Conner shares his biggest takeaways from the latest Coaching Inc. Mastermind and the strategies he's already implementing in his own business.Jay breaks down the ideas that are working right now, from evergreen webinar funnels and AI-powered follow-up systems to raising private money without asking for it. He also explains how mindset, relationships, and being in the right room create opportunities.Listen and enjoy the show!You’ll Learn How To:Use evergreen webinars to generate leadsBuild trust and raise private moneyCreate more opportunities by networking and collaborationLeverage AI agents to improve event registrationsWhat You’ll Learn in This Episode:(01:21) Introducing Jay Conner and why he joined the mastermind(03:53) His biggest takeaway at Coaching Inc.(04:20) Evergreen Webinar done differently(06:03) Self-liquidating offers can generate leads(07:46) The content batching strategy(09:29) How AI agents are helping generate more event registrations(11:20) Speed-to-lead explained(12:47) The event strategies Jay uses to increase coaching sales(16:12) The five-step method for raising private money without ever asking for money(18:06) The biggest misconception people have about raising private money(18:52) Get in person to the next Coaching Inc. MastermindWho This Episode Is For:Coaches looking to improve their sales systemsReal estate investors interested in raising private moneyBusiness owners exploring AI and automationWhy You Should Listen:Jay shares real-world strategies, mindset shifts, and marketing ideas that can help you attract more opportunities, build stronger relationships, and grow your business more effectively.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   Get Jay Conner’s book Where to Get the Money Now here.

What do you do when your business loses nearly $1 million?In this episode, Brett McCollum opens up about one of the toughest seasons of his entrepreneurial journey. He shares how a series of business decisions led to significant losses, the lessons he learned through the process, and how taking full ownership helped him rebuild this business.Listen and enjoy the show!You’ll Learn How To:Evaluate your business instead of relying on best-case scenariosImprove sales by setting clear expectationsBuild confidence that improves sales performanceStay resilient during difficult business seasonsWhat You’ll Learn in This Episode:(01:14) Brett's reflection on losing nearly $1 million in business(02:28) Stepping back and being completely honest about messing up(03:14) The biggest lesson he learned during his toughest season(04:49) Advice for coaches struggling in today's market(06:21) Authentic reality check about your business performance(08:42) What people should be doing differently from a sales perspective(08:55) Reducing buyer's remorse after a sale(10:44) How setting expectations improves retention and results(11:37) Confidence remains one of the most powerful sales tools(12:27) Brett's thoughts on joining masterminds and communitiesWho This Episode Is For:Business owners who are facing business challengesReal estate investors who want to improve leadership and accountabilityCoaches who want to build confidence with their clientsWhy You Should Listen:Brett's story is a powerful reminder that success isn't about avoiding mistakes but about how you respond when things go wrong. It offers practical lessons on resilience, sales, leadership, and personal accountability.Connect with Brett McCollum:Instagram: https://www.instagram.com/brett_mccollum/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

The biggest mistake most coaches make is failing to focus on delivering results for their buyers.Most people think webinars fail because of poor presentations, weak sales skills, or technical issues. According to webinar marketing pioneer Matt Gill, the real problem starts much earlier.In this episode, Matt shares his story as one of the pioneers of webinar marketing, how webinars changed the way businesses sell online, and what it really takes to build a multi-million-dollar webinar offer.He also talks about the biggest mistake most webinar creators make, the importance of proof as a marketing tool, and how to overcome fear in launching your first webinar.Listen and enjoy the show!You'll Learn How To:Create webinar offers that attract the right audienceUse proof and customer success stories to increase conversionsImprove webinar performance through tracking and optimizationOvercome the fear of hosting your first webinarWhat You'll Learn in This Episode:(02:15) Matt's journey into online marketing(02:48) The birth of webinar selling(03:28) How webinars changed the way businesses sell online(04:29) What it takes to build a multi-million dollar webinar offer(05:52) The biggest mistake most webinar creators make(06:21) Proof is the most powerful marketing tool(07:20) Viewing webinar marketing as a system(09:55) The first thing every beginner should focus on(10:35) Overcoming fear in launching your first webinar(13:34) The concept of a webinar marketing system(14:36) Connect with Matt GillWho This Episode Is For:Entrepreneurs building online offersCourse creators who want to generate leads through webinarsBusiness owners looking to improve conversionsAnyone planning to host their first webinarWhy You Should Listen:In this episode, Matt Gill shares practical lessons from years of experience running successful webinar campaigns.Connect with Matt Gill:Website: webinarmarketingsystem.com Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

In this episode of the Coaching Inc. Podcast, host Storyteller Jet sits down with real estate entrepreneur and systems expert Andrew Becker to talk about one of the biggest mistakes business owners make when trying to scale.Andrew shares how simplifying lead generation, building repeatable systems, and focusing deeply on a few high-performing strategies helped him grow multiple businesses while improving his profit margins.This episode is packed with practical lessons for coaches, entrepreneurs, and operators who want to grow smarter instead of busier. Enjoy the show!You’ll Learn How To:Use podcasts as a lead generation and relationship-building toolBuild repeatable systems and SOPs that save timeImprove profit margins by simplifying operationsAvoid the biggest mistake most entrepreneurs make when trying to scaleWhat You’ll Learn in This Episode:(01:24) Andrew Becker's background in real estate(02:54) The Team Lead Talks Podcast(04:22) How he uses podcasts to generate leads and business opportunities(08:34) Shorter podcast episodes helped improve efficiency and content production(10:50) How podcasts can become one of the best relationship-building and sales tools(12:39) The importance of solving pain points(13:14) How Andrew built a coaching program around probate lead generation(14:37) The Day One Probate explained(15:49) AI and automation are becoming major business advantages(16:41) The biggest mistake entrepreneurs make when trying to scale(20:11) Becoming known for one specialty creates long-term business growth(21:07) Expanding exit strategies(22:37) Andrew’s “million-dollar advice.”(25:29) The story behind BILLIONS(27:11) The biggest mistakes businesses make when running PPC campaigns(29:48) Google optimization requires strong conversion systems and quality lead feedback(32:49) The value of collaboration, masterminds, and learning(33:52) Connect with Andrew BeckerWho This Episode is For:Coaches who are trying to grow their businessReal estate professionals looking to improve lead generationPodcast hosts wanting to turn conversations into opportunitiesOperators looking to improve profitabilityWhy You Should Listen:This episode is a strong reminder that scaling a business is not about doing more but about doing the right things consistently. Andrew shares real-world lessons from years of building systems, refining processes, and learning, all of which will help you simplify your approach to business.Connect with Andrew Becker:LinkedIn: https://www.linkedin.com/in/iamandrewbecker/ Instagram: https://www.instagram.com/iamandrewbecker/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

In this episode of the Coaching Inc. Podcast, Cody Hofhine shares the real story behind the struggles, sacrifices, and setbacks that most entrepreneurs face before finally achieving a breakthrough.From earning just $19,000 during his first year in insurance while supporting a family, to building successful businesses and helping entrepreneurs scale to seven and eight figures, Cody opens up about the hard times that shaped him into the leader he is today.Listen as he discusses the importance of persistence, faith, family, and staying committed, even when things seem impossible. It is an honest reminder that growth often happens during the toughest moments. Enjoy the show!You’ll Learn How To:Build persistence and optimism as an entrepreneurStay grounded while building a businessFind purpose beyond money and revenue goalsCreate a business that supports your ideal lifestyleWhat You’ll Learn in This Episode:(01:25) Cody growing up with an entrepreneurial father(03:11) Persist until you succeed(04:14) Making only $19,000 during his first year in insurance(05:46) Cody's story of selling their nicer vehicles and driving old cars(08:09) The importance of protecting “home base” and making sure family relationships stay strong(10:30) His mission work experience overseas(14:22) Struggles that led him into real estate wholesaling(16:57) Serving others through coaching and helping entrepreneurs overcome struggles(17:45) Importance of optimism in business(22:18) The Ascension model and how he attracts the right audience and clients(24:27) Partnership marketing vs paid advertising(26:32) Clarity on what you are doing(29:10) Connect with Cody HofhineWho This Episode is For:Entrepreneurs who are going through a difficult seasonBusiness owners who feel stuck, discouraged, or unsureAnyone who wants to see a breakthrough in their businessWhy You Should Listen:Cody Hofhine shares practical lessons about resilience, sacrifice, leadership, faith, family, and long-term vision in a very relatable manner. If you need encouragement to keep moving forward, this conversation is for you.Connect with Cody Hofhine:Website: https://codyhofhine.com/ Instagram: https://www.instagram.com/codyhofhine/ Facebook: https://www.facebook.com/codyhofhine Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com  

Joining us in this episode of the Coaching Inc. Podcast is real estate entrepreneur, coach, and marketing expert Brent Daniels.Brent shares how he built a multi-million-dollar business through organic content, livestreaming, paid ads, and consistent sales systems, without constantly chasing clients.Listen as Brent breaks down why most people struggle with content, how livestreaming changed his business, the importance of reviewing sales calls, and why courage matters when building an audience online. Enjoy the show!You'll Learn How To:Build authority and attract clients through organic contentCreate ads that convert cold trafficUse VSLs and webinars to pre-qualify leadsScale a coaching business using livestreamsWhat You'll Learn in This Episode:(03:00) Building the whole business on organic following(04:19) Content multiplication for ads(05:36) Why businesses need to consistently create fresh ads every month(06:56) The real purpose of VSLs (Video Sales Letters)(08:26) The difference between using webinars versus short VSLs(13:33) Biggest mistake coaches make with Google ads(16:24) Creating large amounts of video ads with strong conviction continues to drive new clients(18:21) Go start a YouTube channel and start livestreaming(23:11) Biggest takeaway from Brent's presentation(26:35) Great coaching goes beyond money(28:48) Brent's powerful perspective on legacy, teaching, and passing down real-life experience(30:24) His direct advice for anyone afraid of posting onlineWho This Episode is For:Coaches and consultants looking to grow onlineEntrepreneurs building personal brandsAnyone struggling with consistency or confidence on social mediaWhy You Should Listen:This episode is packed with practical business advice, combined with candid conversations about fear, growth, sales, and leadership. Brent Daniels shares what's working right now when it comes to attracting clients, creating content, running ads, and scaling a coaching business sustainably.Connect with Brent Daniels:Instagram: https://www.instagram.com/realbrentdaniels/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Everybody thinks revenue is the name of the game, but the real foundation of everything you do in business is your books and records. Even if you got all the revenue in the world, but you don't know where it is or what it is doing, it doesn't matter.In this episode, StorySeller Jet sits down with Marcus Crigler for a conversation about the financial side of running a coaching business and why so many entrepreneurs focus on revenue while ignoring the numbers.The conversation also dives into forecasting, hiring decisions, building reserves, and the importance of creating a financial system that supports long-term growth. Marcus shares his “3X Rule” for hiring, explains why many business owners scale too fast, and how smart entrepreneurs build wealth by separating business income, personal expenses, and investments.Listen and enjoy this episode!You'll Learn in This Episode:Why revenue alone doesn't guarantee a healthy businessThe importance of bookkeeping and understanding your numbersHow forecasting helps business owners make smarter decisionsHow successful entrepreneurs build long-term wealthWhat You'll Learn in This Episode:(01:27) Introducing Marcus Crigler and his background as an accountant(02:05) Good bookkeeping vs good revenue(03:04) The biggest financial mistake coaches make with their business numbers.(04:25) Marcus explains the three “wealth buckets.”(06:47) Forecasting cash flow matters(09:26) “3X Rule” for hiring and major business expenses(11:35) Why businesses should keep at least three to six months of reserves(13:02) Importance of holding standards in the company(14:34) Attracting clients on a day-to-day basis(16:06) Advice for coaches trying to grow from $10K months to $100K months(17:25) Your financial systems need to scale with your business(18:28) Biggest takeaways from Coaching Inc.(20:20) Entrepreneurship can feel lonely without the right community(22:19) Connect with Marcus CriglerWho This Episode is For:Coaches and consultants growing their businessEntrepreneurs struggling with financial planningBusiness owners preparing to hire or scaleReal estate entrepreneurs and investors wanting to build long-term wealthWhy You Should Listen:This episode serves as a reminder that business growth is not just about generating more revenue, but also about understanding how your finances work.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   Get great advice to build wealth and save money in taxes. Visit taxwealthplaybook.com for free resources.

In this episode, we are joined by Phillip Vincent, the founder of Mom's House and a seasoned real estate professional with 28 years of experience, specializing in senior living.The conversation dives deep into webinar strategy, Meta ads, self-liquidating offers (SLOs), customer acquisition costs, and why consistently testing small changes can dramatically improve conversions.Listen as he also explains why “Mom’s House” creates some of the warmest and most organic real estate leads available today. Enjoy the show!You’ll Learn How To:Build webinars that keep people engagedUse “daily webinars” to increase show-up rates and lower ad costsImprove conversions by simplifying your offerUnderstand customer acquisition costs and lifetime valueWhat You’ll Learn in This Episode:(01:13) How Phillip discovered one of the best real estate lead sources through senior living(02:37) Webinar's cold traffic on Facebook(03:29) Webinars are not dead(06:54) How switching to daily webinars doubled conversions(07:58) The biggest mistakes people make when launching webinars(08:47) Phillip removed low-ticket VSL funnels(09:59) The hook strategy that drives curiosity and attendance(11:12) Simplification as the biggest growth lever in business(12:35) Meta ads currently drive most of his traffic(14:20) How self-liquidating offers work(17:39) The cost to acquire a customer(18:46) What makes 'Mom's House' different?(19:45) The importance of testing, persistence, and staying adaptable(22:27) Connect with Phillip VincentWho This Episode Is For:Coaches and consultants selling online offersEntrepreneurs running webinarsReal estate investors looking for new lead strategiesAnyone interested in self-liquidating offers and customer acquisitionWhy You Should Listen:Phillip Vincent shares actionable lessons on simplifying offers, improving conversions, and building sustainable lead systems that can grow long-term without relying on hype or complicated funnels.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   Free training and awareness about Phillip Vincent’s Mom’s House: https://www.momshouse.com/start 

What happens when your marketing crosses the line from persuasive to legally dangerous? In this episode, Tom Krol interviewed Gregory Christiansen, one of the top attorneys in the country on FTC compliance, earnings claims, coaching businesses, webinars, testimonials, and protecting your company before it becomes a problem.Listen as they dive deep into the realities of FTC compliance, earnings claims, testimonials, and the legal risks many coaches, consultants, and real estate educators unknowingly expose themselves to every day. Greg also breaks down real FTC cases, explains why disclosures alone are often not enough, and shares how entrepreneurs can still market effectively without relying on hype or unrealistic promises. Enjoy the show!You’ll Learn How To:Use testimonials without creating misleading earnings claimsCreate marketing without unrealistic income promisesAvoid FTC red flags when selling coaching or education programsUse disclosures properly in presentations and sales processesWhat You’ll Learn in This Episode:(03:54) Greg explains how he became one of the top attorneys handling FTC cases(06:29) The declaratory judgment/action(08:46) Breakdown of a recent FTC settlement involving publishing and earnings claims(09:31) Two ways the FTC brings actions against companies(11:27) What regulators look for when reviewing webinars, ads, and marketing claims(15:02) Why “false and unsubstantiated earnings claims” trigger lawsuits(17:28) Influencers are now personally being sued over earnings claims(20:58) What does “net impression” mean(22:28) The gap between the upfront marketing and the actual fulfillment(23:05) TCPA rules every coach and marketer needs to understand(26:20) The testimonial and advertising guidelines(28:07) Cherry-picking top student wins can create compliance issues(30:30) The concept of “net impression” and how the FTC evaluates your ads(31:13) The importance of having proper disclosure(34:37) Smaller, believable success stories convert better than flashy income claims(36:45) The importance of documenting and substantiating testimonials properly(40:25) The “Beachbody model” for tracking accountability and student results(47:22) The dangers of using personal success stories(51:27) How FTC investigations can cross borders, including Canada(53:06) Greg’s final advice for coaches, consultants, and online entrepreneursWho This Episode Is For:Coaches and consultants using testimonials in marketingCourse creators and online educatorsAnyone selling coaching, masterminds, or education productsWhy You Should Listen:This episode gives you a behind-the-scenes look at how the FTC evaluates modern coaching and education businesses. Greg shares practical insights on how to market aggressively while still protecting your reputation, your business, and your future. Connect with Gregory Christiansen:Website: https://www.guardianlaw.com/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

Most coaches think they need ads, complicated funnels, or a massive audience to grow their coaching business. But Joe and Jen Delle Fave built a coaching business approaching seven figures using mostly organic strategies, relationships, and simple systems.In this episode, they break down how they utilized content, podcasts, webinars, Facebook groups, and direct conversations to consistently attract clients without relying on ads. They also share the biggest mistakes coaches make with organic marketing and explain why most people overcomplicate the process.This episode gives a practical look at what moves the needle in this business. Listen and enjoy!You’ll Learn How To:Build a coaching business using organic marketingCreate simple content that attracts the right audienceUse simple social media strategies to attract leadsUse podcasts and webinars to generate consistent leadsTurn followers and conversations into paying clientsWhat You’ll Learn in This Episode:(03:07) About Joe and Jen and their background as real estate investors(04:23) Sharing what you are doing on social media(06:34) Follower count doesn’t matter(08:22) How to audit your Facebook profile to attract more clients(09:34) The importance of clear calls-to-action in your content(10:13) Authenticity matters more than polished AI-generated content(12:19) Having your own private Facebook group(14:23) How they reached nearly $1M yearly revenue without paid ads(15:29) YouTube is becoming a powerful search engine for coaches(16:26) One-hour webinar funnel to connect with clients(21:27) The framework they use to showcase deals, systems, and results(24:52) The framework and format of Joe and Jen's webinar(27:03) Showing real proof and real client results builds trust faster(35:19) The dangers of automating social media incorrectly(40:19) How TikTok and other platforms can flag overly automated posting(48:16) Getting on podcasts(50:17) The costs and mess of editing YouTube content(55:03) The “breadcrumb trail” method for driving webinar signups organicallyWho This Episode Is For:Coaches who want to grow without relying on paid adsConsultants who are trying to attract more organic leadsCourse creators who are struggling to convert contentWhy You Should Listen:If you want a more sustainable and authentic way to attract clients, this conversation will give you a clear starting point.Connect with Joe and Jen Delle Fave:Website: https://creativefinanceplaybook.com/home-5790YouTube: https://www.youtube.com/@creativefinanceplaybookResources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

Most people say they want clients, but when it's time to actually get on the phone and ask for the sale and close, they freeze. It is because they hesitate, overthink, and talk too much, and end up walking away with nothing.In this episode, you get a raw, behind-the-scenes look at a real coaching session where everything is on the line with Brandon Rickman. Listen, as you will hear how small mistakes are quietly killing deals. More importantly, you will also learn how to fix them in real time.This episode is a masterclass in turning conversations into paying clients. Listen and enjoy the show!You’ll Learn How To:Turn your content into a filter that attracts the right clientsStop over-talking and start closing more dealsUse simple, clear copy that convertsApply the PISO method to your contentWhat You’ll Learn in This Episode:(01:35) Brandon’s progress: leads, posts, and real conversations(04:07) Fixing weak offers and improving engagement on Facebook(05:49) When to use and not to use the calendar link(06:13) The 4 objections every prospect has(07:32) How to control the sales call from the first minute(08:54) Simple closing technique(11:57) How to attract the right audience(12:14) How to adjust messaging to target beginners(14:01) Speak less on calls, ask more questions(17:14) How to rewrite a bad copy to convert(18:47) Using podcasts and content to sharpen your positioning(19:56) The PISO framework explained step-by-step(23:44) Good copy is answering prospects' objections(26:20) The “40 good people” strategy for building powerful connections(31:58) Connect to one person a day for 40 daysWho This Episode is For:Coaches who are struggling to close clientsBeginners who are getting leads but not convertingEntrepreneurs who want to improve their salesWhy You Should Listen:If you have ever had leads but couldn't convert them, or felt like you are close but not quite there, this episode will give you real coaching, real feedback, and real mistakes being corrected on the spot.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

You don't need to be the juggling bear all the time; this is just a season. Remember, hustle is a season.In this episode, you will learn one of the simplest and fastest moves that turns one real result into attention, conversations, and paying clients without spending money or overcomplicating the process.If you’ve been stuck trying to grow, this is the shortcut most people overlook. Listen and enjoy!You’ll Learn How To:Turn one result into a powerful case studyAttract attention without ads or complex funnelsUse simple calls to action that get responsesBuild proof that converts viewers into clientsWhat You’ll Learn in This Episode:(01:59) What a simple case study looks like(03:06) Turning your case study into a live, webinar or content piece(04:35) Simple giveaway ideas to capture leads(04:55) You shouldn’t spend money to make this work(05:41) Your first attempt won’t be perfect, and that’s okay(06:02) You don’t need to be the “juggling bear” forever(06:46) Action vs over-preparationWho This Episode Is For:Coaches who are struggling to get consistent clientsBeginners who feel stuckAnyone trying to grow without spending on adsWhy You Should Listen:This episode provides you with a clear action step and a practical way to start getting attention and turning it into clients.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Why should you hire an executive assistant a little bit sooner than you think?Most entrepreneurs wait too long to hire help, and it costs them growth, but hiring an executive assistant can completely change how your business runs.In this episode, you will learn how the right assistant frees up your time so you can focus on what actually matters. From who to hire to what they should handle, this breaks down the practical steps to make your first hire the right one. Listen and enjoy the show!You’ll Learn How To:Hire your first executive assistant at the right timeFree up your schedule to focus on revenue-generating workIdentify tasks you should stop doing immediatelyFind and interview the right candidate with confidenceWhat You’ll Learn in This Episode:(00:48) Your first hire should always be an executive assistant(02:02) Why do we hire an executive assistant?(02:47) A simple exercise to uncover tasks you should delegate(03:30) The biggest mistake entrepreneurs make after hiring an assistant(03:54) Your EA should be local, not virtual(04:47) Key traits to look for, including education and attention to detail(05:54) Hire someone who is already working(06:51) An EA should have a bookkeeping background(07:15) Let your spouse help choose the final hire(08:17) The EA’s role as your gatekeeper and time protector(09:27) When should you hire your EA?Who This Episode Is For:Entrepreneurs who are doing everything on their ownCoaches and consultants who are ready to scaleBusiness owners who plan to hire their first EAWhy You Should Listen:If you feel overwhelmed or stuck doing too much, this episode gives you a clear next step. Hiring the right executive assistant isn’t an expense but a great move. For deeper insight into the role, this episode is for you.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

Your content isn’t failing because of the algorithm. It’s not your niche or strategy, either, but how you show up.In this episode, Tom Krol breaks down one of the most overlooked skills in content creation. Using a simple “glow stick” analogy, he explains why great content only works when it comes from real belief, real experience, and real excitement about what you’re sharing. Because if you don’t feel it, your audience won’t either.Listen and enjoy the show!You’ll Learn How To:Create content that connects and pulls people inUse your personal story to make a more powerful messageTurn your experiences into contentCommunicate in a way that builds trust and authorityWhat You’ll Learn in This Episode:(01:42) Authentic hack that will change the game in producing content(02:17) The simple framework: problem → solution → result(03:56) The “glow stick” lesson and why you have to break first(06:00) How to use real emotion and appreciation in your content(06:38) Authentic enthusiasm attracts and repels(09:16) Being a truth teller and truth seeker(10:10) How your past struggles are the key to connecting with your audienceWho This Episode Is For:Coaches who feel like their content isn’t landingCreators who struggle to stand out onlineExperts who sound too scriptedAnyone who wants to build a real connection with their audienceWhy You Should Listen:You can have the right offer, the right niche, and the perfect strategy, but if your delivery feels lifeless, none of it matters. This episode shows you how to show up with genuine energy, genuine belief, and genuine connection for powerful content.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com 

Today's episode is going to be a little different because it's not a training session or another 'here's what you should do' conversation.Tom Krol puts Brandon Rickman on a 90-day “do or die” challenge with no funnels, no team, and no polished branding. Just a daily execution and a clear goal: get real clients and real revenue.Listen as you will hear the exact game plan Brandon is given, from refining his offer and social media, to simplifying his website and going live every single day, and sending daily emails. Enjoy the show!You’ll Learn How To:Create a simple, high-converting offerUse Facebook Lives and daily content to attract clients organicallyTurn your experience into a coaching businessBuild momentum with consistent actionWhat You’ll Learn in This Episode:(02:57) The “Do or Die” 90-day challenge(03:59) Brandon’s background in the real estate business(05:50) The reality check: zero sales in the last 90 days(08:04) Fixing his Facebook profile and connecting with the right audience(10:02) Creating simple landing pages instead of complex funnels(12:40) How to create a power offer(15:12) From the season of convincing to attracting and repelling(16:36) The mistake of using “free.”(17:48) Testimonial vs reviews(21:22) How to make an attractive banner(22:17) Daily posting strategy: going live 3–7 minutes every weekday(25:52) The risk of repurposed content(27:53) Emailing your list every day builds authority fast(30:27) Balancing personal stories with real value(32:10) The power of hosting local meetups for fast feedback and salesWho This Episode Is For:Coaches who aren’t getting consistent clientsExperts with experience but no traction onlineEntrepreneurs stuck in the planning phaseWhy You Should Listen:This episode shows what it takes to build a coaching business from scratch, without hiding behind tools, funnels, or perfection.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Why do some coaching offers sell like crazy while others barely get any traction? The reality is that most coaches do not have a lead problem; they have an offer problem.In this episode, you are going to hear how one simple shift from selling knowledge to selling outcomes can turn a struggling offer into something people feel stupid saying 'no' to.This episode will help you see exactly what’s missing and how to fix it fast. Let's dive in!You’ll Learn How To:Create offers that focus on outcomesUse “done-for-you” elements to remove friction for clientsPosition your service so that it stands out instantlyBuild trust by solving real problemsWhat You’ll Learn in This Episode:(02:22) Introducing J and J(07:19) How “done-for-you” bonuses increase conversions fast(08:22) Using JV partnerships to create ongoing deal flow and testimonials(09:15) Removing backend complexity makes your offer more attractive(11:38) Changing your messaging can instantly increase response rates(14:22) Make the client wait and give them three options(16:52) Land acquisition blueprint(18:19) The huge hurdles in the coaching business(21:00) The “business-in-a-box” model(23:16) Dealing with drastic movement of motivation levels(26:33) Budget expectations and execution for clients(28:59) The common trait shared by top-performing coaches(30:00) The confidence to sell people(39:51) Monetizing the deal in JV agreements(43:20) The timeframe for clients to succeed(49:27) Sending monthly reports to affiliatesWho This Episode Is For:Coaches who are struggling to convert leadsCourse creators who are stuck selling informationEntrepreneurs who want a stronger offerWhy You Should Listen:This episode shows you that the problem isn’t your marketing but your offer. When you shift from teaching to helping people win faster, everything changes.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

What’s the simplest habit that separates wealthy people from everyone else?In this short but powerful episode, Tom Krol makes a strong case for one thing most people overlook: the habit of reading.Reading may sound basic, but it literally changes your brain physically, and this is one of the clearest patterns among successful people.You’ll Learn How To:Build a simple daily reading habitStay consistent, even if you are not a readerChoose better books that move you forwardRead in a way that improves focus and retentionWhat You’ll Learn in This Episode:(01:30) Reading separates successful people from everyone else(02:08) "I am not a reader" is a lie most people believe(03:32) Read just 8 pages per day(04:23) Read first thing in the morning(05:05) How to avoid wasting time on bad books(05:35) Start with easy, simple books if you are not a good reader(06:54) You shouldn’t go back when you lose your place(07:19) How to handle words you don’t understand(08:38) Wealthy people will tell you to read(09:16) Reading changes your brain physicallyWho This Episode Is For:Entrepreneurs who want to grow fasterAnyone struggling to stay consistent with readingPeople who want a simple habit to start readingWhy You Should Listen:This episode gives you the details you can start today to build a habit of reading. If you have been looking for a simple way to level up, this is it.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   Tom Krol’s recommended books to start your reading habit at coachinginc.com/21books 

You created better content, and you asked more effective questions. You started showing up consistently, and people are listening, but how does a podcast actually turn into clients?Many people are posting content, but still not closing new clients. In Part 2 of this conversation, Brent Daniels breaks down the real reason most podcasts don’t convert. He also lays out the simple shifts that turn attention into actual revenue.If you’ve been creating content but not seeing results, this is the missing piece that you need.You’ll Learn How To:Turn your podcast into a client acquisition systemFollow up with leads that increase show-up ratesUse a VSL to pre-sell and build trustSimplify your messaging to connect instantlyWhat You’ll Learn in This Episode:(02:25) What a content manager should really be doing behind the scenes(04:05) Volume matters more than over-preparing your content(05:43) Volume play first(06:56) The difference between performing and helping people(09:32) Where a VSL fits inside your funnel(10:59) The call should never be "fact-finding."(12:49) Handling personal objections before the sales call(15:35) The power of simplifying your message; dropping the big words(17:05) How to collaborate to grow your audience(20:28) Competition vs reciprocity(22:01) What a real follow-up call should sound like(25:18) How to filter out unqualified leads(26:37) The shift from chasing clients to attracting the right ones(29:17) Conversation rate defined by word count(31:15) How booking flexibility and fast follow-up increase salesWho This Episode Is For:Coaches with a podcastContent creators who are not seeing resultsEntrepreneurs who want a better system for converting leadsWhy You Should Listen:This episode shows you what most people miss about creating content. The truth is, you are not just creating content but building a system that turns content into clients.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com  

Most podcasts don’t fail because of poor audio quality, low downloads, or ineffective promotion, but because they are built around the wrong conversations.In this masterclass-style episode of Coaching Inc., Brent Daniels breaks down why most podcasts fail to convert and what makes the difference. From asking better questions to using proof-driven content, this episode shows you how to turn your podcast into your most powerful sales asset.Listen and enjoy the show!You’ll Learn How To:Turn your podcast into a lead-nurturing machineAsk deeper, better questions that create connection and engagementStructure interviews that bring real valueUse proof elements and testimonialsWhat You’ll Learn in This Episode:(01:50) Introducing Brent Daniels and his successful podcast(04:45) The “peel the onion” method for deeper, better interviews(06:12) The 5 levels of “why” that unlock powerful insights(07:18) Curiosity is your biggest advantage as a host(08:07) Doing weekly live streams to answer questions(10:40) The 3 traits of a great interviewer: kind, confident, curious(12:10) Imperfect content still wins if the message is strong(14:47) The difference between entertainment, education, and instruction(17:01) Podcasts as ultimate lead nurturer than a generator(17:36) “Give everything away, sell implementation.”(21:02) Guests can turn you up or turn you off(23:51) Student success stories are your best content(24:45) What your funnel should handle before a sales call happens(26:29) Accountability call to identify the bottleneck in the real estate business(27:09) How to turn Zoom calls and wins into powerful content assets(28:53) Recommended social media platform for live streams and content(31:35) Live shows for interaction with clients(37:08) Recommended time to go live on multiple platforms(38:58) The exact steps to grow from zero to 100K followers(42:45) Channels to focus on: YouTubeWho This Episode Is For:Coaches who want their podcast to bring in clientsConsultants struggling to convert contentEntrepreneurs building authority through contentAnyone tired of creating content that doesn’t lead to salesWhy You Should Listen:If your podcast feels like it’s “just content” and not driving business, this will change how you approach every episode moving forward.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com  

If you are the one speaking at the front of the room, the audience automatically believes you are the smartest person in the room.In this classic episode of the Coaching Inc. Podcast, Tom sits down with Megan Huber, one of the go-to experts in client retention, client success, and building programs that keep people engaged in the long term.Megan breaks down how she got her first clients, built momentum without a big audience, and eventually turned that into a scalable business.If you are a coach, consultant, or expert who knows you can help people but struggles to get consistent clients or real revenue, this episode is for you!You’ll Learn How To:Get your first paying clientsUse speaking to position yourself as the authorityTurn simple conversations into actual salesIncrease client retention and turn clients into long-term revenueWhat You’ll Learn in This Episode:(03:55) Megan’s unexpected path from teacher to coach(05:33) The certificate program she took in coaching(06:44) About coaching certification(08:52) How she got her first clients(10:33) The mindset shift: stop attending, start speaking(13:21) Megan's local networking group(14:14) Her first offers: simple, low-cost, and effective(17:11) In-person connection accelerates growth faster than social media(19:21) How she landed a role inside a multi-million dollar coaching company(21:48) Starting over from scratch(22:02) The three decisions she made before selling anything(24:11) Confidence and conviction in delivering results(26:25) How she used a Facebook group to grow her business(28:24) Her exact content and posting strategy that worked(29:27) The simple call-to-action that converted viewers into clients(31:36) Transition from coaching to consulting(34:22) Connect with Megan HuberWho This Episode is For:New coaches who are trying to land their first few clientsConsultants who are stuck in inconsistent income cyclesExperts building an audienceWhy You Should Listen:This episode is a reminder that building a successful coaching business doesn’t have to be complicated. If you know who you help, understand the result you can deliver, and are willing to put yourself in front of people, you can build momentum faster than you think.Connect with Megan Huber:Website: https://meganjohnsonhuber.com/ LinkedIn: https://www.linkedin.com/in/megan-huber-88001418/ Instagram: https://www.instagram.com/meganjhuber/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

You are making connections. You are making referrals. You help people solve problems every single day, and you are not getting paid for any of it.In this episode, Tom sits down with Grant Wise to break down a simple but powerful shift on how to turn everyday referrals into a consistent stream of income. He is not talking about ads, funnels, or scaling your audience. He is showing you how to monetize what you are already doing anyway.Listen and enjoy the show!You’ll Learn How To:Turn simple referrals into recurring incomeGet paid for leads without waiting for commissionsBuild partnerships that benefit both sidesCreate content that grows your brand and networkWhat You’ll Learn in This Episode:(03:09) Introducing Grant Wise and the idea of monetizing referrals(04:49) Real example: turning referrals into $7K/month recurring revenue(06:13) How a “preferred partner” system works(08:46) Why this isn’t extra work(10:04) The SOP in business(11:12) Using content to promote partners(12:29) The “brand halo” effect and borrowed trust(14:24) How the system tracks leads and pays you instantly(18:05) The co-marketing platform(19:06) Starting small: even $100–$500/month adds upWho This Episode is For:Coaches and consultants with active clientsExperts who regularly recommend people or servicesReal estate professionals and service-based business ownersAnyone who feels like they should be making more with their networkWhy You Should Listen:This episode serves as a wake-up call for individuals who are already doing the hard part but letting the value slip through the cracks. Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   Grant’s lead platforms: comarketing.com 

Most coaches have a secret formula, a killer script, and a process that gets results every time, but they won't share it publicly because they think giving it away means losing sales.This episode will change that idea completely. Tom breaks down why sharing your best tips, scripts, and strategies for free is what builds authority and brings in more paying clients.Listen and enjoy the show!You’ll Learn How To:Use free content to attract high-quality clientsBuild authority by sharing what worksOvercome the fear of “giving away too much.”Turn content into real resultsWhat You’ll Learn in This Episode:(01:56) The “No Free Line” strategy explained(03:43) What your “best stuff” actually looks like in your business(04:11) The psychology behind reciprocity and being a go-giver(05:47) What NOT to do: turning your content into a full free course(07:06) Going live matters even if no one is watching(08:47) The bigger mission: helping people and building trust(09:10) Give away your best secret todayWho This Episode is For:Coaches and consultants who are afraid to give away their best ideasExperts who feel stuck or invisible onlineBusiness owners who want more clientsWhy You Should Listen:If you’ve been holding back your best content, this episode will challenge that thinking. The fastest way to grow isn’t hiding what works but by sharing it, helping people win, and letting that trust bring them back to you.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

If you’ve been overthinking starting a podcast, the truth is, your first episode won't be perfect.Darrin Bentley, in this episode of Coaching Inc.  breaks down a simple blueprint to get your podcast live in just 7 days with no fancy gear, perfect voice and waiting until you feel ready.You’ll Learn How To:Launch your podcast in 7 days Use podcasting to tap into other people’s audiencesChoose simple, affordable equipment that worksKeep your episodes simple, short, and effectiveUse strong CTAs to turn listeners into leadsWhat You’ll Learn in This Episode:(02:41) Introducing Darrin Bentley(05:45) Simple mic recommendations for beginners and pros(07:41) Recording platforms: Zoom vs. advanced tools(10:09) Should you edit your podcast or outsource it?(11:10) What a full podcast production team actually does(14:54) Solo vs. guest episodes: finding the right mix(17:14) Stop overthinking, just publish your episodes(18:10) Where to get podcast cover art affordably(19:10) How podcast hosting and distribution work(22:54) Music and intros: keep it simple and royalty-free(25:11) Examples of shows with good intro and music(25:34) Why shorter intros perform better today(27:30) Crafting a strong call-to-action (CTA)(33:59) Provide value to the people and business(37:11) Connect with Darrin BentleyWho This Episode is For:Coaches and consultants who want more visibility and leadsExperts who are struggling to grow an audience onlineAnyone stuck in planning modeWhy You Should Listen:If you’ve been saying “I’ll start my podcast soon,” this episode removes your excuses with a  simple, practical, and straight to the point framework that you need to finally hit publish and start getting in front of the right audienceConnect with Darrin Bentley:Email: [email protected]: https://darrinbentley.com/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

In Part 2 of this conversation, Tom Krol continues breaking down the rules that separate struggling entrepreneurs from those who actually build lasting businesses. From reading daily and fixing simple marketing mistakes that can cost your business, this episode is a must-listen!You’ll Learn How To:Build a daily reading habitAvoid simple marketing mistakes that can cost youFix marketing by focusing on what worksMeasure your net worth the right wayHire the right peopleWhat You’ll Learn in This Episode:(01:22) Rule #8: Why reading 8 pages a day can change your entire life(04:50) Rule #9: The 9 rules of marketing every business must follow(06:11) The rule number one on marketing(07:15) Marketing is a volume game first, skill second(08:17) The danger of inconsistent marketing(08:38) Top earners focus on one channel and dominate it(10:09) Why all marketing must be trackable and measurable(10:43) Marketing must be delegated to the right people(11:18) Split testing keeps your campaigns working long-term(12:21) The costly mistake: a broken link that led to a six-figure loss(14:57) The “guardrails” that keep entrepreneurs in the game(16:21) Rule #10: Measure your net worth once a month(17:13) The 50-20-20-5-5 plan(18:04) The T4 Freedom: Taxes(18:28) The T4 Freedom: Tithes(18:55) The T4 Freedom: Table(19:10) The T4 Freedom: Take(20:16) Debt is a season, not a lifestyle(24:07) The one book Tom recommends to every entrepreneur(25:30) Why having an Executive Assistant changes everything(29:17) Final rule: Never sacrifice success for wealthWho This Episode is For:Entrepreneurs who are making money but not building wealthBusiness owners who are struggling with inconsistent marketing resultsFounders who want simple rules in their businessWhy You Should Listen:If you want a clearer path to building something that lasts, Tom explains simple rules most people overlook. Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

What if a few simple rules could save you years of mistakes in business?In this episode, Tom Krol joins Al Nicoletti for an open conversation about what it takes to truly grow and scale your business.Part 1 of this two-part episode reveals why most partnerships are amateur hour, finding the right mentors, the five people you should listen to, and why everyone else is stealing your time.If you are building a coaching or real estate business and want a clear compass for your decisions, this episode is for you.You’ll Learn How To:Find mentors with real experience you can trustAvoid partnerships that destroy a businessFilter advice and opinionsBuild simple rules that guide every business decisionWhat You’ll Learn in This Episode:(03:09) Tom’s origin story: losing his job and deciding to make real estate work(04:18) The importance of having a mentor(05:33) Many entrepreneurs are skeptical and difficult to coach(06:42) Learning from people with personal experience(07:05) The five people whose feedback matters(08:58) Getting out of the hamster wheel(10:01) Tom’s rule about partnerships(12:01) Why bad partnerships often fail when the money finally shows up(13:58) Lessons Tom learned after coaching more than 5,000 students(14:41) The number one predictor of success for an entrepreneur(16:35) Rule #1: Put revenue in first position(18:41) Start your work day with revenue(19:27) Tracking your net worth monthly can change how you run your business(22:24) The 10 Rules of Business(24:47) Rule #2: Everyone has opinions(25:40) Rule #3: Never stop doing what already works(26:18) Rule #4: Never partner when you can hire(26:23) Rule #5: Only take feedback from five people(26:50) Rule #6: If everyone is part-time, the project will fail(28:10) Rule #7: Distractions make moneyWho This Episode is For:Coaches and entrepreneurs who are building their first businessReal estate investors who are navigating partnerships and mentorshipBusiness owners who want a simple frameworkWhy You Should Listen:In this episode, Tom Krol shares the rules that act like a compass and help you decide what to pursue, what to avoid, and how to stay focused on building something that lasts.Connect with Al Nicoletti:Website: https://alnicoletti.com/show/YouTube: https://www.youtube.com/c/AlNicolettiResources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

In this episode, Tom Krol sits down with entrepreneur and systems expert Scott Abbott to break down the 10-80-10 Framework, a simple but powerful model that helps coaches scale without burning out.Scott explains why most coaches stay stuck doing everything themselves and how shifting your focus can unlock growth, freedom, and better results.They also talk about the real numbers you should be tracking in your business, why most people measure the wrong metrics, and how systemization can actually give you more time instead of trapping you in operations. Listen and enjoy the show!You’ll Learn How To:Apply the 10-80-10 framework to grow your coaching businessStop spending most of your time stuck in day-to-day operationsFocus on the activities that generate revenueTrack leading indicators instead of lagging numbersWhat You’ll Learn in This Episode:(02:40) Scott Abbott’s background in building companies and scaling systems(04:21) Systemization is the key to scaling a coaching business(08:46) The 10-80-10 framework explained(09:35) The first 10%: the high-value activities the founder should do(09:48) The last 10%: referrals, relationships, and long-term clients(10:29) The middle 80%: operations that should be automated or delegated(14:28) The difference between leading indicators vs. lagging indicators(16:06) OKRs, KPIs, and the actions that drive growth(17:51) Systems and discipline create freedom(20:02) Scott’s book Boss Up Moments(23:05) Connect with Scott AbbottWho This Episode is For:Entrepreneurs who feel overwhelmed running everything themselvesExperts who want to scaleFounders who are ready to build systemsWhy You Should Listen:Ready to break through your income ceiling and reclaim your time? Listen now to discover how the 10-80-10 framework can transform your coaching business.Connect with Scott Abbott:Website: https://scottabbottabc.com/ Website: https://www.leadwithscott.com/ LinkedIn: https://www.linkedin.com/in/scottabbottabc/ Instagram: https://www.instagram.com/scottabbottabc/?hl=en Resources: BOS-UP: The Solution To Build, Run, and Scale Great Companies Leveraging Business Operating Systems + AI + CoachingApply now for Coaching Inc.’s private mastermind at coachinginc.com  

You’re posting content, nobody's commenting, liking, or asking questions. Meanwhile, another coach is getting flooded with DMs and building a waitlist without spending a dollar on ads.In this episode, Tom breaks down a simple Facebook group system that requires only about 10 minutes a day to run, with no complicated funnels or expensive tools.If you are tired of posting content that nobody engages with, you just need this consistent action that builds authority and attracts the right people over time. Listen and enjoy!You’ll Learn How To:Use Facebook groups to build authority and attract clientsFind daily opportunities to provide value in other communitiesCreate simple content that builds trustUse short live videos to connect with potential clientsWhat You’ll Learn in This Episode:(02:01) Other people's Facebook groups(02:24) Answer questions in other groups without pitching your services(03:04) What a “full response” should look like(04:15) How to make a good copy(04:52) Going live once a week to build trust faster(06:13) Posting in your group Monday through Friday helps you stay visible(06:47) Why every question in your group is an opportunity(07:31) SPIRALS defined(08:09) Go live directly inside FacebookWho This Episode Is For:Coaches who are trying to attract clientsExperts who want a simple daily marketing routineEntrepreneurs who are building authority in their nicheWhy You Should Listen:Tom shows how a few simple actions like answering one question a day, posting consistently, and going live once a week can slowly build trust, authority, and demand.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com 

You just spent $10,000 testing Facebook ads. You might get your money back; you probably won’t.Meanwhile, another coach made $200,000 launching into someone else’s audience without spending a dime upfront.In this episode, Tom breaks down affiliate marketing in the simplest way possible. He shares the two rules that determine whether affiliates line up to promote you or blacklist you permanently.Listen and enjoy!You’ll Learn How To:Structure simple handshake-style affiliate dealsSet commission percentages the right wayProtect your reputation with partnersUse unique offers to secure tracking and trustWhat You’ll Learn in This Episode:(02:33) What affiliate marketing actually is(03:00) The handshake agreement(03:39) The two core rules: make them rich and make them look good(04:59) Why affiliates deserve big payouts(06:17) Why affiliate launches remove the risk of paid ads(07:30) The little secret about affiliates(08:52) Do not make affiliates chase you for money(10:30) Getting an affiliate software(11:40) The #1 fear every affiliate has about lost credit(13:18) How affiliate software protects everyone involved(14:15) The reason you must present a unique offer to the coach(16:08) Start doing a lead journal(16:46) Rule #3: Never stop doing what worksWho This Episode Is For:Coaches who are selling high-ticket programsExperts with strong offers but smaller audiencesAnyone ready to grow through partnershipsWhy You Should Listen:If you want a scalable marketing channel without upfront risk, this episode lays out the exact process, mindset, and structure to do it right.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com