CI - S2 - 141 - We Spent $50,000 a Month on Ads...Then Shut It All Down with Michael Blank

In this episode of the Coaching Inc. Podcast, Tom Krol sits down with multifamily investing expert Michael Blank to talk about the lessons he learned after building a coaching business that generated millions through organic marketing before scaling into paid traffic.Michael shares why he eventually shut down his ad campaigns and what he learned from the experience.If you are trying to grow your coaching business the right way, this conversation offers practical advice you can apply today. Listen and enjoy the show!You'll Learn How To:Build a coaching business with organic contentCreate content to grow your email listKnow when you need paid advertisingBuild a marketing systemWhat You'll Learn in This Episode:(02:38) How Michael started his coaching business(04:02) How organic content helped grow a $6 million coaching business(06:14) Building your email list should always come first(08:15) Organic growth vs paid traffic(09:02) The difference between agency and full-time in-house person(10:37) The Facebook testing methodology(12:00) The marketing and sales team have to be in sync(15:11) Marketing people are obsessed with one channel(16:40) The hiring order Tom recommends(19:20) Biggest killers of sales(25:18) Michael shut down his paid advertising and returned to organic marketing.(27:45) The importance of showing up consistently and getting back to the basics(29:28) Commencement fee explained(34:46) Connect with Michael BlankWho This Episode Is For:Coaches who are growing through organic marketingEntrepreneurs considering paid advertisingReal estate educators who are building coaching programsWhy You Should Listen:This episode highlights why relationships, consistent content, and serving your community are still the strongest foundations for long-term success.Connect with Michael Blank:Website: https://themichaelblank.com/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com