CI - S2 - 148 - The Biggest Mistake You're Making with Client Reviews

Most business owners have happy clients, but very few know how to turn those happy moments into powerful marketing.In this solo episode, Tom Krol talks about a simple technique that he used just to make massive amounts of revenue in a short amount of time that doesn't cost a penny. That is, you become a ninja at capturing good news.Listen as he shares a simple strategy for collecting authentic client reviews, and why timing is everything in client reviews.You'll Learn How To:Capture authentic client reviewsCollect reviews consistently without making it complicatedBuild trust with potential clients using real customer feedbackWhat You'll Learn in This Episode:(01:02) Capturing "good news"(02:06) Simple trick that is built on human nature and laws of reciprocity(02:52) Timing is everything in client reviews(04:28) Use the word "reviews" instead of "testimonials" on your website(05:14) Make collecting reviews a weekly responsibility for your team(06:14) Simple contract clause that gives you permission to use client reviewsWho This Episode Is For:Coaches who are looking to build more credibilityEntrepreneurs who want more referralsBusiness owners who aren't consistently collecting reviewsWhy You Should Listen:Tom shares a practical system for collecting authentic reviews, using them effectively, and building trust with future clients.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com