EPISODE · Oct 3, 2023 · 48 MIN
Ciana Abdollahian (Director, Customer Advocacy at Snyk) on Building Advocacy Programs from the Ground Up
from The Peerbound Podcast · host Ciana Abdollahian, Sunny Manivannan
In this episode, Ciana and Sunny dive into:(01:41) Ciana's first corporate job (which she found via Craigslist)(04:45) Learning the ropes of customer advocacy at Kronos(07:03) Building customer advocacy from the ground up at SumTotal Systems, leading to a successful acquisition(12:40) Why customer references matter(14:15) Why customer advocacy(16:26) Expanding the customer advocacy remit at Zerto, and supporting another successful acquisition(24:08) Finding Snyk and how Ciana helped them become a Leader in the Gartner Magic Quadrant(28:47) The role of the voice of the customer in new business generation(32:28) Developing the Customer Value Study at Snyk to help sales teams communicate ROI(39:38) Ciana's take on the future of customer advocacy and how to collaborate effectivelyStay tuned through the end of the show (44:51) to learn: How Ciana got her office to stock up on Diet Coke.What type of pastry Ciana is obsessed with and why.Who Ciana thinks we should interview next. Featuring:Ciana Abdollahian (LinkedIn)Sunny Manivannan (LinkedIn, Twitter) Follow us:LinkedInTwitter Tune in:Apple PodcastsSpotify
What this episode covers
Step into the realm of strategic customer advocacy with Ciana Abdollahian, Snyk's Director of Customer Advocacy, and a pioneer in crafting advocacy programs from the ground up. Explore tactical methods for launching successful programs and understand how aligning advocacy with company-wide initiatives and executive objectives can be key to holistic business success—supporting successful acquisitions, analyst recognition, and effectively conveying value even during economic downturns.
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Ciana Abdollahian (Director, Customer Advocacy at Snyk) on Building Advocacy Programs from the Ground Up
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