Cilantro Taco Grill: From Family Dream to Franchise Success with Temoc Morfin | S2E68

In this episode of the Emerging Franchise Brands podcast, host Frank Fiume interviews Temoc Morfin, the founder and CEO of Cilantro Taco Grill. Temoc shares his inspiring journey from a political science student to a successful restaurateur, emphasizing the importance of family, authenticity, and passion in building a thriving franchise. Discover how Cilantro Taco Grill grew from a single location to a promising franchise with major expansion plans, including a 100-unit deal in Florida. GUEST: Temoc Morfin WEBSITE: https://cilantrotacogrill.com/ https://www.linkedin.com/in/temoc-morfin-81abb6282/ Books Mentioned in this Episode: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It https://amzn.to/4ckNZxU PODCAST LINKS https://efbpodcast.com/ https://podcasters.spotify.com/pod/show/emergingfranchisebrands Spotify: https://open.spotify.com/show/35Frm7tIXHKYXWTDdmqKa4 Apple: https://podcasts.apple.com/us/podcast/emerging-franchise-brands/id1701687149 SOCIAL Instagram: https://www.instagram.com/emergingfranchisebrands/ Facebook: https://www.facebook.com/emergingfranchisebrands LinkedIn: https://www.linkedin.com/company/emerging-franchise-brands-podcast/ Twitter: https://twitter.com/frankfiume ------------------------------------------------------------------------------------ Episode Shot and Edited at BlueBox Studios Tampa https://blueboxdigital.com/