Cindy Schulson on Building Trust Through "Marketing with Heart"

In this insightful episode of The Coaching Edge Podcast, hosts Erwin de Grave and Steve Jeffs sit down with Cindy Schulson, founder of Marketing From Within, to explore how coaches can break through the noise and build lasting client relationships in an oversaturated market. Cindy shares her deeply human approach to marketing—what she calls "Marketing with Heart instead of Hype"—and reveals the rising importance of clarity, consistency, and authenticity in an era of what she calls a "trust gap" in the coaching industry.Cindy explains the power of teaching your client journey in your marketing, and how real connection, not polished perfection, is the key to building credibility. She emphasizes the need for transparency, niche specificity, and aligning your unique value with the right clients at the right time. The conversation covers the dangers of fluff marketing, the responsible use of AI, and how coaches can shift from generic sales tactics to thought leadership that truly resonates.This episode is a must-listen for any coach seeking to attract aligned clients and build trust in a world full of noise. Cindy’s message is clear: it’s not about selling more—it’s about serving better. Tune in and learn how to authentically position your message and build a coaching business grounded in integrity.You can watch the full episode here: https://thecoachingedgepodcast.com/cindy-schulson-on-building-trust-through-marketing-with-heart/