The Coaching Edge Podcast

A horse won't follow you because of your title. It follows you because of your presence. Wencke Meteling, leadership coach and former historian, joins Dr. Steve Jeffs and Erwin de Grave to explain how equine coaching makes invisible leadership patterns visible. From energy work in the arena to the lead rope team exercise, this episode connects somatic awareness, authentic presence, and practical leadership development in ways that stay with you long after the conversation ends.

82% of coaches fail within two years of starting a business. Laura Berman Fortgang, MCC, has spent 30 years solving that problem.Laura is a founding member of the International Coaching Federation, student number 16 at Coach U, and author of five books. She now runs the A-List Coach, a program for coaches who want to build a practice that actually works.In this episode, she shares why speaking is the fastest route to a full pipeline, how to handle sales calls the same way you handle a coaching conversation, and what the rise of AI means for the future of professional coaching.

What happens when a coach stops worrying about labels and starts contracting for what the client actually needs? Dr. Clare Beckett-McInroy, ICF MCC and EMCC Master Practitioner, joins Dr. Steve Jeffs and Erwin de Grave to discuss supervision, team coaching, neurodiversity, and why courage in contracting is the skill most coaches need right now. Clare brings 25+ years across education, leadership development, and systemic coaching practice. A rich, grounded conversation with ideas you can apply today.

Coaching emerged to meet a need in the world. But what is that need right now? Tracy Sinclair, founder of Coach Advancement, joins Dr. Steve Jeffs and Erwin de Grave to explore why presence has become the most valuable thing a coach can offer. Leaders are burned out, disengaged, and running from one meeting to the next without a moment to think. Tracy makes the case that coaching's greatest opportunity is not helping people perform better. It is giving them space to be heard, settle their minds, and access the clarity that constant doing buries.

Your comfort zone is not comfortable. It is a zone of self-limitation. Alex Verlek, coach and author with nearly 20 years of experience, explains why.In this episode, Dr. Steve Jeffs and Erwin de Grave talk with Alex about the frameworks he uses with business owners, high potentials, and coaches in training. Topics include the awareness cycle, limiting beliefs, impact versus legacy, and what the future of coaching looks like as AI enters the picture.Alex also shares how writing three books at 60 became an act of professional legacy. A thought-provoking conversation for coaches and leaders who want to work with the whole human, not just the presenting problem.

Most leadership coaching stops at mindset. Erin Hutchins, MCC and CEO of ACT Leadership, says the next layer of performance lives in the body.In this episode of The Coaching Edge Podcast, Erin joins Dr. Steve Jeffs and Erwin de Grave to discuss how she helps senior leaders ground themselves before coaching conversations, why stuck emotions show up as physical pain, and how movement and music form the core of her new embodiment program.Erin also shares how she built ACT Leadership alongside her husband Mike Hutchins, hiring for trust and accountability while expanding their coach training programs across the United States.If you coach leaders or work in high-performance environments, this conversation offers a practical look at what happens when you bring the body into the room.

What would your life look like if you stopped living by other people's expectations? Sandra Stocks, NLP practitioner, energy worker, and bestselling author, joins The Coaching Edge Podcast to explore authenticity, the inner voice, and the Hell Yes framework.Sandra explains why motivation alone rarely creates lasting change, why emotional goals matter more than outcome targets, and how curiosity opens the door when goal pressure closes it. A practical and thought-provoking conversation for coaches and anyone ready to start asking what they genuinely want.

Most leaders manage their teams without first managing themselves. Margaret Andrews, Harvard instructor and author of Manage Yourself to Lead Others, has spent nearly 20 years closing that gap. In this episode, she shares the self-awareness framework she teaches at Harvard, covering emotional intelligence, values clarity, feedback patterns, and team resilience. Dr. Steve Jeffs and Erwin de Grave join her for a practical, direct conversation about what it takes to lead well from the inside out.

Dr. Marcia Reynolds started coaching in 1995 and helped design the original ICF competencies. Her message today: AI is forcing coaches back to the one thing it cannot replicate — genuine emotional presence.In this episode, Marcia explains how a coach's emotional state co-regulates the client's nervous system, which is the actual mechanism behind coaching breakthroughs. She challenges the idea that following the rules makes you a better coach, and argues that mastery means learning the structure well enough to forget it and be fully present.She also covers why leadership development keeps failing in organizations, what KPIs Maersk used to make coaching skills measurable, and why the profession needs to stop treating human connection as a trend. Her book Coach the Person Not the Problem, second edition, released on March 3rd, 2026.

Coaches are trained to ask great questions. But most find selling deeply uncomfortable. Lisa Carver spent 16 years as a corporate sales leader before becoming a team and leadership coach, and she has a clear view on why.In this conversation with Dr. Steve Jeffs and Erwin de Grave, Lisa explains why a single LinkedIn message is only the first five minutes of a two-year campaign, how she traveled to meet a cold lead and kept that client for four and a half years, and why case studies are now more valuable than a perfect proposal in an AI world.She also covers how to measure coaching outcomes with simple, client-rated objectives so every engagement produces evidence you can use.Episode page: https://thecoachingedgepodcast.com/why-your-sales-background-is-an-asset-not-a-liability-lisa-carver-on-building-a-coaching-business-that-wins-clients/

He built one of the largest coaching companies in the Middle East from nothing. Nic Woodthorpe-Wright spent 20 years educating a market that had never heard of coaching, and today leads a network of over 100 ICF-accredited coaches working with major corporations across the region.In this conversation with Dr. Steve Jeffs and Erwin de Grave, Nic shares his approach to selling coaching through passion rather than persuasion, what organizations look for when they hire coaches, and how to prove ROI in corporate coaching programs. He also addresses where AI fits in the future of coaching and why human connection remains at its core.Watch the full episode here: https://thecoachingedgepodcast.com/nic-woodthorpe-wright-on-building-a-100-coach-company-and-selling-what-the-world-needs/

Steve Hamilton-Clark spent 27 years as a CEO in the Middle East before founding The 18th Camel, his global executive coaching practice. In this conversation with Dr. Steve Jeffs and Erwin de Grave, Steve shares why self-leadership matters more than business strategy for executives.He reveals the single question he asks at the end of every coaching session, why CEOs are often the least heard people in their organizations, and how vision-first coaching keeps leaders moving forward. Steve explains why presence matters more than technique, how emotional connection drives team ownership, and why the future of successful leadership depends on heart count over head count.The conversation offers practical insights for coaches building their businesses and leaders wanting to show up differently for their teams.Watch the full episode here: https://thecoachingedgepodcast.com/steve-hamilton-clark-on-why-heart-centered-leadership-drives-real-business-results/

Mind Movies co-founder Natalie Ledwell explains why AI fails at creating emotional transformation.After 9 years traveling with Dr. Joe Dispenza and building a $700K launch week, Natalie brings hard-won wisdom to this conversation with Dr. Steve Jeffs and Erwin de Grave.She shares why affirmations need human co-creation to work. She explains how to build a coaching business without burning out. And she issues a challenge: stop asking "how could they think that?" and start asking "help me understand."Natalie's three keys for coaches: design your life first, build from a solid foundation (not survival mode), and surround yourself with people who lift you up.Watch the full episode here: https://thecoachingedgepodcast.com/natalie-ledwell-on-why-emotion-drives-transformation-and-how-coaches-should-use-ai/

What if the best thing a coach could do is shut up longer? Carly Anderson, a 28-year coaching veteran who trained in Australia's first certification program, joins Dr. Steve Jeffs and Erwin de Grave to discuss why structure creates freedom in coaching.Carly explains why coaches default to proving expertise instead of trusting the process. When coaches stay quiet longer, clients discover wisdom they did not know they had. She shares the example of a CEO who spent 10 months listening before making any changes to his organization.The conversation also explores how AI will filter authentic coaches from those who use technology as a crutch. Carly believes the human presence remains essential for helping clients implement what they learn.Watch the full episode here: https://thecoachingedgepodcast.com/carly-anderson-on-why-structure-creates-freedom-in-coaching/

Most coaches quit within two years without a single paying client. Tim Brownson explains why.After 21 years in coaching and 13 years helping coaches build practices, Tim has seen the patterns. Training programs teach coaching skills but ignore business fundamentals. New coaches create websites filled with jargon like "holding space" and "creating alignment" that mean nothing to potential clients.Tim's advice: stop hiding behind your laptop. Get to networking events. Give talks. Run workshops. One in-person event produces more clients than months of Instagram posts.He also pushes coaches to embrace AI now. Tim uses it two to three hours daily and refuses to take clients who avoid it. The technology will transform coaching, and early adopters will have the advantage.Hosts Dr. Steve Jeffs and Erwin de Grave explore these themes with Tim on The Coaching Edge Podcast.Watch the full episode here: https://thecoachingedgepodcast.com/tim-brownson-why-most-coaches-fail-at-marketing-and-how-to-fix-it/

Your ability to lead others depends on how well you lead yourself. DeAnna Murphy, Chief People Officer at Thriven with 2,500+ hours of executive coaching experience, joins Dr. Steve Jeffs and Erwin de Grave to break down the fundamentals of self-leadership.DeAnna shares the four levels of leadership model and explains why psychological safety is your responsibility, not your boss's. She introduces practical tools including the "story you're telling" coaching question and the three agreements that build trust in any relationship.The conversation gets personal when DeAnna reveals how she wasted six months in frustrating meetings before taking responsibility for her own needs. Her breakthrough moment offers a lesson every coach and leader needs to hear.Whether you coach executives or lead teams, this episode delivers frameworks you can apply immediately.Watch the full episode here: https://thecoachingedgepodcast.com/deanna-murphy-why-self-leadership-is-the-foundation-every-leader-needs/

Former Second City instructor Meridith Grundei teaches leaders how to become unforgettable presenters through storytelling.In this conversation with Dr. Steve Jeffs and Erwin de Grave, Meridith shares practical frameworks for presentation skills and communication. She explains why structure frees you to speak naturally, how to find stories using a timeline exercise, and why focusing on your audience removes the pressure of performing.One standout insight: Meridith describes helping a client sell an AI tool using a personal story about his son learning to climb stairs. The audience remembered him because they felt connection, not because they remembered the product features.Whether you coach executives, lead teams, or speak from stages, this episode delivers specific techniques for telling stories that create lasting impact.Watch the full episode here: https://thecoachingedgepodcast.com/how-meridith-grundei-helps-leaders-tell-stories-that-create-connection-and-get-remembered/

In this special year-end episode of The Coaching Edge Podcast, co-hosts Dr. Steve Jeffs and Erwin de Grave reflect on launching the show in 2025, the unexpected depth that emerged from “coffee-style” conversations, and the recurring theme that coaching impact comes less from doing more and more from presence, patience, and responsiveness. They revisit a core insight heard repeatedly across guests: tools and methodologies matter—but what matters more is who the coach is in the moment, and how coach and client co-create outcomes from what’s emerging.From the business side of C-squared (Coach + CEO), they underline the importance of clear structure—enough to get moving, like steering a ship that must first be in motion—while still leaving space for creativity. They clarify distinct roles many coaches blur: the coach delivering, the CEO building systems, and the business owner focused on profit and return. They also tackle the “selling” tension coaches often face, reframing it from a transactional exchange into a celebrated investment in outcomes, shifting from selling sessions to selling a journey from Point A to Point B.Looking ahead to 2026, they explore AI as a tool (not a replacement for human connection), predict a renewed emphasis on mastery of basics (black-belt-level fundamentals), and call for greater professionalization and community in coaching—less lone-wolf, more connected learning and shared wisdom. The episode closes with a powerful reflection practice: not just reflecting on the year, but reflecting on your reflection—“As I read this, I notice…”—as a way to carry forward real learning into what’s next.Watch the full episode: https://thecoachingedgepodcast.com/master-the-basics-build-the-system-what-coaching-needs-next/

In this episode of The Coaching Edge Podcast, Erwin de Grave and Dr. Steve Jeffs sit down with actor, director, and leadership coach Andrew McMasters, founder of ImprovMindset and author of Listening Without Agenda. Andrew shares how 25 years of running a theatre company and performing improv became an unexpected training ground for helping leaders show up more authentically at work.He explains how improv—“spontaneous theatre” with no script, set, or costume—mirrors real life and leadership. Andrew introduces the improv principle of “yes, and” not as blind agreement, but as a way of accepting reality and building from it instead of shutting ideas down. He links this to divergent and convergent thinking in teams: first exploring possibilities, then analyzing, then aligning on concrete action. Leaders who confuse these modes, he warns, end up blocking creativity and stifling contributions.A big focus of the conversation is authentic presence. Andrew describes how many technically brilliant people are promoted into leadership but don’t yet know how to communicate, coach others, or bring their full selves into the room. Drawing on acting training, he invites leaders to bring more of who they are—how they are with friends, at home, or at a football game—into their professional role. Leadership, he says, is about fostering others’ growth and modeling the behavior you want to see, from putting your phone away in meetings to being willing to be vulnerable and tell real stories.Andrew also dives into listening without agenda, the core of his book. He walks through three layers of listening:Clarifying the data (“Did I hear you correctly?”),Reflecting the emotional impact, andSurfacing underlying values (“This sounds like what you really care about…”).From supporting neurodivergent team members with external focus, to inviting multilingual colleagues to use their native language to express themselves more fully, Andrew shows how deeper listening transforms connection and trust. He even shares crisis and conflict examples where matching someone’s emotional intensity builds rapport instead of escalation.The episode closes with practical practices for leaders: using check-ins and check-outs to align teams, leveraging AI as a structural aid (not a replacement for human intention), and adopting an improv mindset in moments of crisis—stop wasting energy on blame and instead ask, “Okay, this is reality. Now what?” It’s a rich, practical conversation for any coach or leader who wants to be more present, more human, and more effectiveWatch the full episode here: https://thecoachingedgepodcast.com/leading-like-an-improviser-listening-without-agenda-and-making-others-look-good/

In this episode of The Coaching Edge Podcast, Erwin de Grave and Dr. Steve Jeffs sit down with Dr. Anita Kishore, an executive coach for analytically minded leaders. With a background spanning a PhD in chemistry, pharma, consulting, and global health, Anita shares how she moved from hard science into the deeply human world of coaching — and why those worlds are far more connected than many leaders think.Anita explores what happens when brilliant, data-driven executives hit the limits of analysis. She explains why most decisions are, at their core, emotional, and how ignoring emotion doesn’t make us more analytical — it just makes our decision-making incomplete. She describes her work with “overthinkers” and analytical executives who want to become more inspirational leaders by integrating intellect and emotion, leading with both head and heart.The conversation dives into practical tools for leaders:How to notice what you’re feeling in high-stake meetings without losing focus.Using a simple “inner narration” technique in your notes to stay grounded and present.Expanding your emotional vocabulary beyond the three “corporate-approved” feelings of happy, disappointed, and frustrated.Helping teams feel safe to express emotions without everyone rushing in to “fix” or rescue.Anita also talks about decision-making when the data is incomplete, the realities of risk for senior leaders, and why emotional information is still data. Looking ahead, she shares her thoughts on AI’s role in leadership and coaching, and her hope for workplaces that combine psychological safety with real intellectual rigor.If you work with technical, scientific, or highly analytical leaders — or you are one — this episode offers a grounded, practical roadmap for becoming both more effective and more human as a leader.Watch the full episode here: https://thecoachingedgepodcast.com/when-data-isnt-enough-anita-kishore-on-leading-with-both-head-and-heart/

In this episode of The Coaching Edge Podcast, hosts Erwin de Grave and Dr. Steve Jeffs sit down with Kay Adams, a psychotherapist, journal therapist, and founder of the Center for Journal Therapy. From her early days as a lifelong journaler and journalism major to discovering, almost by accident, that journaling could become her life’s work, Kay shares the story of a 40-year career at the intersection of writing, psychology, and healing.Kay explains how a simple request from friends to “teach a journaling workshop” led her to codify 21 different journaling techniques, and later to develop the Journal Ladder—a structured hierarchy of writing methods designed to support safety, pacing, and containment, especially for people with trauma. She describes working in psychiatric hospitals with women diagnosed with what is now called dissociative identity disorder, and how she realized that unstructured free writing could unintentionally retraumatize them. Her answer was to design more guided approaches using tools like sentence stems (“Right now I feel…”, “Today the most important thing is…”) to help clients self-regulate on the page.The conversation also explores who tends to be drawn to journaling, and how gender patterns show up differently. While many women privately process their emotions in journals and hesitate to share their writing, Kay noticed that men often prefer to talk first—and, once they do write, they’re surprisingly eager to read their work aloud. Underneath these differences, she emphasizes, we’re all dealing with the same human struggles; journaling just gives each person a way to externalize and clarify what’s going on inside.One of the most practical ideas in this episode is the power of the five-minute sprint: writing fast for just five minutes about a realization, conflict, or problem. For busy coaches, leaders, and entrepreneurs, Kay frames this as a simple act of self-permission—five minutes of presence with yourself. Paired with a short reflection write (“As I read this, I notice…”), it becomes a powerful tool for insight, action planning, and tracking growth over time.Kay also touches on AI as an ally rather than a threat to journaling. She suggests using AI to generate writing prompts—“Give me 10 (or 30) journal prompts about the conflict I’m having with my team leader”—as a way to expand perspective and deepen self-exploration. For professionals who support others—coaches, therapists, and facilitators—she points to the Therapeutic Writing Institute, a three-year training program she designed for those who want to build a practice around expressive and therapeutic writing.If you’ve ever thought, “I don’t have time to journal” or “I don’t know what to write,” this episode offers both reassurance and a toolkit. Journaling doesn’t have to be elaborate or perfect; it can simply be five minutes, a few prompts, and the willingness to meet yourself on the page.Watch the full episode here: https://thecoachingedgepodcast.com/five-minute-journaling-how-kay-adams-turns-writing-into-everyday-therapy/

In this episode of The Coaching Edge Podcast, co-hosts Dr. Steve Jeffs and Erwin de Grave sit down with Rusty Tugman, leadership trainer, coach, and creator of the first internal coaching program in the history of Oklahoma state government. After 30 years in full-time ministry, Rusty transitioned into the role of leadership trainer and coach at the Oklahoma Department of Human Services (OKDHS), a 6,000+ employee government agency serving some of the state’s most vulnerable citizens. What started as coaching a single employee organically grew—through word of mouth—into a robust internal coaching program offering executive, leadership, conflict, group, and team coaching.Rusty explains the unique challenges and opportunities of internal coaching versus external coaching. As an internal coach, he is “one of us” inside the system, dealing with real power dynamics, conflicts of interest, and the reality that some clients technically have the authority to fire him. Yet that same embedded position gives him something external coaches rarely have: day-to-day visibility of behavior change, team dynamics, and cultural shifts in real time. He also shares how critical it is to position internal coaching away from discipline and “fixing” people, and instead as a positive, future-focused resource designed to unlock potential and support growth.A major part of the conversation centers on how Rusty built and scaled an internal coaching program. He walks through four key pillars he used to design it:Clear purpose – What problem does coaching solve, what value does it bring, and how does it support organizational goals?Standards and structures – Using ICF competencies and ethics as quality anchors while allowing individual coaching style.Measurement and impact – Demonstrating value, especially ROI and outcomes such as performance, engagement, and culture.Delivery and consistency – Actually delivering results so coaching becomes a budget-worthy, permanent part of the business.Unexpectedly, one of the strongest outcomes of the program has been employee well-being. Rusty shares that the most common feedback from coachees is not only about better performance, but about feeling supported, having a safe place to talk, and being able to process the emotional load of the work. For leaders—especially senior leaders—coaching becomes a rare space to think out loud, explore ideas without everything being taken as a directive, and confront their own self-doubt.Rusty and the hosts also explore how internal coaches can coexist and partner with external coaches, aiming for alignment and consistency rather than competition. Ultimately, Rusty’s vision is a true coaching culture at OKDHS, where coach-like leadership, thought partnership, and human-centered support are embedded throughout the organization—not just reserved for the top of the org chart.Watch the full episode here: https://thecoachingedgepodcast.com/inside-the-rise-of-internal-coaching-how-rusty-tugman-built-a-coaching-culture-from-the-inside-out/

In this episode of The Coaching Edge Podcast, co-hosts Erwin de Grave and Dr. Steve Jeffs sit down with Caroline Leroux-Boulay from The Emotional Intelligence Training Company to explore what it really means to lead and coach with humanity, science, and heart.Caroline shares her story of growing up in a large, poor farming family where faith, music, hard work, and community shaped her core values—as well as some powerful limiting beliefs about gender and education. From “farm girl” resilience to being the first in her family to pursue higher education, she describes how her love of learning, theology, and community work naturally led her toward coaching.What began as a search for a “third way” of parenting—neither authoritarian nor laissez-faire—became her doorway into professional coaching. Caroline explains how family meetings with her four children evolved into a deep curiosity about collaboration, partnership, and what she calls “door C”: a way of relating that isn’t either/or but both/and.The conversation dives into emotional intelligence as people skills—how we relate to ourselves, to others, make decisions, and manage stress. Caroline emphasizes that leaders don’t need “woo-woo”; they need science and structure to feel confident in showing up more authentically. Emotional intelligence provides the framework; neuroscience provides the “how”—how the brain and body work so we can create sustainable, transformational change more efficiently.Caroline and the hosts explore powerful metaphors like the “glass is half full” reframed as “the glass is completely full—half water, half air”, challenging limiting beliefs and dualistic thinking. Instead of choosing task or relationship, she advocates for an and mindset where resonant relationships are not a luxury but a performance advantage.They also highlight the underestimated impact of simple human behaviors: asking “How are you coming in today?”, expressing genuine emotion, and using basic manners. These small acts, backed by science, create positive emotional attractors and safer, happier environments where people can flourish.Throughout, Caroline returns to themes of authenticity, resonance, compassion, and common humanity. Emotional intelligence and neuroscience, she argues, simply give us the language, structure, and permission to reconnect with ways of being that are already innate in us—and to do so with more intention, confidence, and courage.Watch the full episode here: https://thecoachingedgepodcast.com/choosing-door-c-emotional-intelligence-neuroscience-and-real-leadership-with-caroline-leroux-boulay/

In this episode of The Coaching Edge Podcast, money coach and licensed counselor Jeannie Dougherty—dubbed a “money whisperer” by her clients—dives into the emotional and behavioral side of finance. Jeannie traces her path from mental health counseling to money coaching through a deeply personal family story that reshaped her views on trust, boundaries, and financial agency.She introduces a powerful lens: is money “outside” of you (an elusive goal that controls you) or “inside” you (a tool you direct)? From that frame, Jeannie explains how shame, secrecy, and avoidance keep money stuck—while clarity, honest conversations (with partners and advisors), and values-aligned choices create flow.For coaches and entrepreneurs, she shares pragmatic sales guidance: practice your offer, deliver it cleanly, then stay quiet; expect (and allow) a “no”; and protect your time from misaligned prospects. With couples, she anchors budgets in values, not comparison, and shows how different priorities can coexist when you design for both needs and wants. Jeannie also cautions against quick-money promises, urges discernment with ads and online schemes, and reminds us that all money problems are personal problems—and therefore coachable.Her central message: develop an empowered, internal relationship with money—use it consciously as a tool, give and receive to keep it flowing, and let your energy and boundaries attract right-fit clients and right-fit decisions.Watch the episode here: https://thecoachingedgepodcast.com/from-money-myths-to-money-flow-jeannie-dougherty-on-building-an-inner-wealth-mindset/

In this inspiring episode of The Coaching Edge Podcast, hosts Dr. Steve Jeffs and Erwin de Grave sit down with Lisa Andria, founder of Ladies Who Leap, to explore the transformative power of coaching, emotional intelligence, and the importance of unconditional self-love—especially for women navigating corporate leadership.Lisa shares her personal story of reinvention after a 41-year career in telecom, where burnout led her to a powerful realization: her true calling was helping women reclaim their worth and lead authentically. She delves into the unconscious mind’s role in limiting beliefs, how stress impacts decision-making, and why coaching is so essential to fostering self-awareness and lasting change.From redefining success beyond quotas and revenue to discussing why emotions are strategy, Lisa breaks down how inner transformation leads to outer impact. Whether you're a coach, leader, or someone seeking clarity and confidence, this conversation provides practical insights and heart-centered wisdom for growth.Watch the full episode here: https://thecoachingedgepodcast.com/how-self-love-and-emotional-awareness-unlock-transformational-leadership/

In this episode of The Coaching Edge Podcast, Erwin de Grave and Dr. Steve Jeffs sit down with coach, speaker, and former Air Force human-relations advisor Kevin McNulty. Kevin traces his path from “military brat” to Tops in Blue performer to a 20-year Air Force career advising commanders on culture, leadership, and team dynamics—before launching a 25-year practice in the private sector.Key themes include the fusion of empathy + straight talk, what the private sector can learn from the military’s mission focus, training intensity, preparedness, and career pathing, and what the military has gained from the private sector’s push toward individual development and mindset. Kevin and Steve unpack the difference between task-based and relational leadership, why clarity, SOPs, and unit identity matter, and how leaders can hold town-hall-style conversations to navigate contentious topics like return-to-office—while still owning the decision. Kevin closes with a powerful lesson from hundreds of climate assessments: the best leaders collaborate with experts, invite perspective, and then decide.Watch the full episode here: https://thecoachingedgepodcast.com/from-mission-to-meaning-kevin-mcnulty-on-soft-skills-straight-talk-and-building-culture/

In this enlightening episode of The Coaching Edge Podcast, hosts Dr. Steve Jeffs and Erwin de Grave sit down with publishing veteran Karen Strauss, founder of Hybrid Global Publishing. With decades of experience in traditional and independent publishing, Karen shares how writing a book can be one of the most powerful tools for amplifying your voice, building credibility, and creating lasting impact.Karen recounts her personal journey from the traditional publishing giants to launching her own company with a mission to help underrepresented voices be heard. She emphasizes that a book is more than a product—it's a platform that provides gravitas, visibility, and opportunity, especially for coaches, entrepreneurs, and thought leaders.Listeners will gain practical insight into the three publishing paths—traditional, self-publishing, and hybrid—and learn what happens after the manuscript is complete. Karen also breaks down how to build a book launch team, why purpose must drive your writing, and the critical role marketing plays in a book’s success. The discussion even touches on AI’s role in the publishing process and the surprising resilience of print books in the digital age.Whether you're contemplating your first book or want to improve your publishing strategy, this episode delivers essential wisdom, clarity, and inspiration.Watch the full episode here: https://thecoachingedgepodcast.com/how-publishing-a-book-can-transform-your-life-and-business/

In this episode of The Coaching Edge Podcast, hosts Erwin de Grave and Dr. Steve Jeffs sit down with Laura West, founder of Joyful Business, to explore what it takes to build a flourishing coaching practice in a low-trust, high-uncertainty world. Laura shares her journey from corporate VP through burnout to 25 years as a coach, and why longevity demands constant evolution—of your niche, your offer, and yourself. She unpacks the current “trust recession,” the surge of self-described coaches, and the growing sophistication of clients, making a compelling case for leading with authentic philosophy, visible thought leadership, and community.Laura introduces her three-part Venn (Soul Work + Who You Help + What’s Urgent Now), the role of intuition (including Quantum Human Design) in decision-making, and why tracking both internal and external client results matters. Most of all, she reframes joy as a creativity and magnetism hack that powers sustainable marketing and presence. Expect practical insight on claiming your brilliance without bragging, creating safe containers for real authenticity, and becoming the “mayor” of an ecosystem where clients flourish—even as we prepare to create with a future we can’t yet predict.Watch the full episode here: https://thecoachingedgepodcast.com/from-burnout-to-joyful-business-laura-west-on-trust-intuition-and-evolving-as-a-coach/

In this episode of The Coaching Edge Podcast, co-hosts Dr. Steve Jeffs and Erwin de Grave sit down with Stephen Hodgson, an ADHD coach and tech veteran from the San Francisco Bay Area. Stephen shares his late-in-life ADHD diagnosis (2020), the rocky start with medication, and the pivotal role of education, coaching, and self-compassion in reshaping his life. He reframes ADHD as “A Damn Healthy Dose” of strengths—creativity, spontaneity, and hyperfocus—rather than a label of limitation.We explore how Stephen prepares to coach (micro-rituals, breathwork, “client first” focus), what 1,300+ one-to-one sessions have taught him, and how lived experience fuels empathy without turning sessions into advice-giving.On the business side, Stephen unpacks his transition from tech sales to entrepreneurship: leveraging podcast ads, speaking in former workplaces, and consistent outreach.Finally, he reflects on AI—its promise as a tool and the importance of preserving human connection and critical thinking—before introducing DOSE, his MVP app designed to support ADHD-friendly habits: SPARK (strategic thinking), WAVE (emotional regulation), Popcorn (idea capture), and an RSD meter (rejection sensitivity).Listeners will leave with practical coaching habits, a humane lens on ADHD, and fresh ideas for building a values-led coaching business.Watch the full episode here: https://thecoachingedgepodcast.com/from-diagnosis-to-design-steev-hodgson-on-adhd-coaching-and-the-dose-app/

In this episode of The Coaching Edge Podcast, Erwin de Grave and Dr. Steve Jeffs welcome Anne Gordon, founder of Whale Wisdom Retreats, animal behaviorist, and retreat leader who pioneered the whale-watching industry in Panama. What began as a childhood fascination with orcas evolved into a life dedicated to deep spiritual connection with dolphins, whales, and ultimately, with self.Anne shares her extraordinary journey from Hollywood animal trainer to zookeeper, and then to starting a tourism industry in a country that didn’t even realize it had whales. Throughout the conversation, she opens up about the emotional courage needed to follow your passion, face “no” with resilience, and let nature—not a PowerPoint—guide transformation.She discusses how her retreats harness the conscious intelligence of whales and dolphins to help clients reconnect to joy, abundance, and purpose. You'll also hear deeply insightful metaphors about how whales teach us to thrive during emotional storms and how we can create our own abundance by simply being who we are.Coaches, entrepreneurs, and anyone looking for a non-traditional but deeply profound approach to growth will find inspiration in Anne’s philosophy of going with the flow, even when it's uncomfortable—and creating success by following joy.Watch the full episode here: https://thecoachingedgepodcast.com/how-dolphins-whales-and-one-womans-vision-built-a-coaching-movement-rooted-in-nature/

In this episode of The Coaching Edge Podcast, hosts Dr. Steve Jeffs and Erwin de Grave sit down with Suzi Pomerantz, MCC and CEO of Innovative Leadership International, to unpack her 32-year entrepreneurial journey—from launching her firm in 1993 to coaching senior leaders across industries and continents. Suzi shares how she turned early ignorance into an asset with the help of a coach, reframed debt as tuition, and learned the disciplines of sales, systems, and client retention.Her core message: “Hope is not a strategy.” Treat coaching as a business—especially if you serve leaders inside organizations—by taking consistent, intentional action and being ready to pivot. Suzi introduces her practical “hats method” for role clarity (CEO, coach, CFO, sales, even “janitor”) and time allocation. The conversation explores AI’s promise and pitfalls: why it offers cognitive empathy but can’t replace the human presence, heart, and soul that create coaching “magic.” Suzi also stresses integrity in the profession: coaches need coaches, too.Watch the full episode here: https://thecoachingedgepodcast.com/from-hope-to-strategy-suzi-pomerantz-on-treating-coaching-like-a-business/

In this episode of The Coaching Edge Podcast, co-hosts Dr. Steve Jeffs and Erwin de Grave sit down with Daniela Dragomir—former Big Four consultant, actor, and now executive coach—to explore the Energy Leadership framework that helped her transform a decades-long rift with her mother and reshape how leaders show up at work. Daniela maps the journey from fear and survival (Levels 1–2) to compassion and co-creation (Levels 4–5), explains the awareness → acceptance → choice sequence, and shows why practices like fitness and meditation only truly serve us when they come from an integrated sense of being, not compensation.A standout twist: Daniela brings puppets to leadership coaching—“Alvin” for Level 1 and “Vic” for Level 5—making heavy emotions visible, memorable, and safe to work with. The conversation dives into navigating toxic cultures, holding your state when rooms run on conflict, and inviting others to entrain to higher energy by modeling it, not controlling it.Watch the full episode here: https://thecoachingedgepodcast.com/from-survival-to-choice-daniela-dragomirs-energy-leadership-with-puppets/

In this episode of The Coaching Edge Podcast, hosts Erwin de Grave and Dr. Steve Jeffs sit down with executive coach and author Sabina Nawaz to explore why leadership fails under strain—and how to fix it. Drawing on 12,000+ pages of verbatim 360° feedback and her new book You’re the Boss (Simon & Schuster, 2025), Sabina argues that pressure—not power—corrupts leaders. She introduces two deceptively simple antidotes: Blank Space (scheduled time to do “nothing” so insight can surface) and micro habits (behaviors so small they’re almost laughable—think one mindful breath a day). The conversation ranges from C-suite structure and pre-game rituals to practicing calm under low stakes so it’s available when it counts. Practical, contrarian, and deeply humane.Watch the full episode here: https://thecoachingedgepodcast.com/its-not-power-that-corruptsits-pressure-sabina-nawaz-on-micro-habits-and-blank-space/

In this episode of The Coaching Edge Podcast, Erwin de Grave and Dr. Steve Jeffs sit down with former theatre educator turned executive coach Travia Steward. After 24 years teaching high school theatre—and a life-redefining cancer diagnosis—Travia discovered coaching as the arena where her passions for performance, psychology, and personal transformation converge. Drawing on the craft of method acting, she shows clients how to embody their future selves now—closing the gap between aspiration and action.Travia unpacks her BECOME framework: start with your Baseline (the operating system you’re running), Embody the identity you’re aiming for (artifacts, posture, environment), Clarify values and vision, Own your power (stop handing your “thermostat” to others), practice the Method daily (on-stage reps in real life), and Execute consistently to make identity-backed habits stick. Along the way, she introduces vivid metaphors—your invisible “soundtrack” and the overstuffed “suitcase” of old meanings—to help leaders rewrite unhelpful scripts, show up with presence, and turn values into behavior.Whether you’re pursuing a promotion, leading teams, or rebuilding confidence, Travia’s message is simple and empowering: identity before outcome—become the person who creates the result.Watch the full episode here: https://thecoachingedgepodcast.com/method-acting-your-future-self-travia-stewards-become-framework-for-leaders/

In this episode of The Coaching Edge Podcast, MCC coach Merci Miglino traces her journey from political burnout to coaching mastery—and how teaching Level 1 & 2 coaches in China (via real-time translation!) sharpened her philosophy of radical simplicity. She argues that the leap from PCC to MCC is less about technique and more about confidence: the courage to ask direct questions, release attachment to outcomes, and work in the energizing space of not knowing.Merci spotlights fear as the hidden driver beneath indecision and “stuckness,” reframing the coach’s role as a synthesizer who surfaces the misconception creating the client’s current reality. She champions direct communication (as distinct from evoking awareness), shares powerful frames—“So what?” and “What’s the misconception here?”—and describes intuition as unconscious competence that coaches must dare to voice. We also touch on legacy, lightness vs. significance in decisions, and how confidence and intuition intertwine.Watch the full episode here: https://thecoachingedgepodcast.com/courage-over-comfort-merci-miglino-on-mastery-misconceptions-and-fearless-coaching/

In this episode of The Coaching Edge Podcast, co-hosts Dr. Steve Jeffs and Erwin de Grave sit down with prolific author and creativity coach Eric Maisel to explore what really powers a creative life. From his winding path—writer, psychotherapist, and pioneer of creativity coaching—to launching a new international association for creative and performing artists, Maisel shares candid, practical wisdom.Key themes include:Creativity vs. Innovation: Innovation is a subset; creativity is the broader human drive to make meaning.The Emotional Landscape: Why exposure, criticism, and questions of “does this matter?” make creative work so vulnerable—and vital.Daily Practice as the Antidote: The simplest, most reliable protection against months (or years) of not creating.Rekindling Love: Return to the five- or six-year-old self who fell in love with story, image, and music—on purpose.Praise and Feedback: “I liked it” doesn’t land. Artists need generous, specific “I loved…” affirmation plus kind, sparing critique.Post-Performance Recovery: How adrenaline spikes can fuel addictive patterns, and why creatives need recovery-style rituals after “showtime.”Ceremonial Bridges: Shift from the “get it right” daily mind into the “permission to err” creative mind with a repeatable micro-ritual.Meaning Left (Not Meaningless): Activities in service of meaning won’t feel meaningful every day—and that’s okay.Watch the full episode here: https://thecoachingedgepodcast.com/eric-maisel-on-rekindling-creative-love-daily-practice-praise-and-permission-to-err/

In this episode of The Coaching Edge Podcast, hosts Dr. Steve Jeffs and Erwin de Grave welcome Lisa Bloom, founder of Story Coach and author of The Story Advantage. Lisa shares her journey from learning and development into coaching, initially skeptical but later deeply inspired by the transformative impact of coaching and storytelling,Lisa reveals how stories shape our identities, influence our choices, and often keep us trapped in limiting beliefs. She explains how reframing these stories can unlock growth and possibility—whether in personal transformation, professional coaching, or business development. Beyond helping clients shift perspective, Lisa emphasizes that coaches and business leaders themselves need compelling stories to connect with audiences, attract clients, and authentically communicate their value.From practical techniques on weaving stories into coaching conversations, to handling stage fright and discovering the “gift” of storytelling, Lisa provides powerful insights for anyone looking to deepen their impact. The conversation highlights storytelling not as self-indulgence, but as a meaningful gift for the listener—helping them see new possibilities for their own lives.Whether you’re a coach, leader, or entrepreneur, this episode shows why stories matter, how to use them wisely, and how reframing the stories we tell can transform not only our coaching, but our lives.Watch the full episode: https://thecoachingedgepodcast.com/how-storytelling-transforms-coaching-and-business-with-lisa-bloom/

In this episode of The Coaching Edge Podcast, hosts Erwin de Grave and Dr Steve Jeffs sit down with Dr Nat Green, a clinical and health psychologist turned trauma breakthrough coach, to explore the science and practice of moving from trauma to post-traumatic growth. Drawing on over 35 years of experience, Dr Green shares how frustration with traditional long-term trauma therapy led her to embrace coaching, positive psychology, and innovative techniques for faster, deeper healing.She introduces her Seven Archetypes of Transformation, a framework that helps individuals understand their innate coping styles and challenges, and discusses the “three brains” model — head, heart, and gut — as a powerful tool for restoring integration and resilience after adversity. Dr Green also shines a light on vicarious trauma in helping professions, offering strategies for burnout prevention and self-care, while underscoring the importance of nervous system regulation in recovery.Listeners will leave with a new perspective on trauma — not as a life sentence, but as a potential catalyst for strength, self-awareness, and growth.Watch the full episode here: https://thecoachingedgepodcast.com/from-trauma-to-transformation-dr-nat-greens-path-to-lasting-growth/

In this episode of The Coaching Edge Podcast, hosts Erwin de Grave and Dr. Steve Jeffs sit down with coaching innovator Marcy Nelson-Garrison of Pink Paradigm to explore the intersection of psychology, art, and coaching. Marcy shares her journey from art therapy and call-center counseling to becoming a pioneer in coaching tools and product creation. She dives into the power of creative stimulus—from evocative images to card decks—and how blending seemingly unrelated elements sparks innovation. Listeners will discover practical exercises like “Image Prompts” and “Bridge Belief” that coaches can seamlessly integrate into virtual and in-person sessions to unlock deeper insights, overcome resistance, and foster transformative breakthroughs. Whether you’re a seasoned coach or a leader seeking fresh approaches, Marcy’s insights will inspire you to give yourself permission to play, experiment, and elevate your coaching practice.Watch the full episode here: https://thecoachingedgepodcast.com/unleashing-innovation-how-marcy-nelson-garrison-empowers-coaches-through-creative-tools/

On this episode of The Coaching Edge Podcast, hosts Dr. Steve Jeffs and Erwin de Grave welcome book coach and thought-leadership pioneer Mindy Gibbins-Klein. A native New Yorker turned UK entrepreneur, Mindy has authored and co-authored over 15 books and built a global coaching practice with her signature “Book Midwife” approach—helping experts birth the books that showcase their expertise. She shares her hybrid-publishing philosophy, the importance of owning your ideas (no AI ghostwriting!), and why a truly thoughtful leader blends deep reflection with genuine care for others. Whether you’re wrestling with imposter syndrome, time scarcity, or financial doubts, Mindy’s blend of mindset work and practical structure makes the book-writing journey feel not only possible but transformative.Watch the full episode here: https://thecoachingedgepodcast.com/midwife-for-your-ideas-mindy-gibbins-klein-on-evolving-your-flagship-book/

In this episode of The Coaching Edge Podcast, hosts Dr. Steve Jeffs and Erwin de Grave sit down with transformational trainer and coach Lisa Kalmin—whose four-decade career spans corporate finance to pioneering transformational seminars—to explore how mindset, energy, and deep self-awareness reshape our relationship with money. Lisa shares personal stories—from earning as much as her hard-working retail-manager father by age 28 to using affirmations and “lofty questions” to break unconscious money blocks. She defines transformation as a shift in worldview and breakthrough as a change in how you show up, emphasizing that awareness alone isn’t enough without action.Lisa also highlights how our ancestors’ tangible exchanges (furs, coins, cash) have evolved into invisible, energy-based transactions—credit cards, mobile palm-scans, even cryptocurrency—and how this intangibility demands a new vibrational alignment if we want money to flow. She offers concrete tools: identify and name your unconscious beliefs, use spoken affirmations or questions to reset your “money thermostat,” and foster resilience and creative thinking in the next generation so they can navigate an AI-driven, information-saturated world.Watch the full episode here: https://thecoachingedgepodcast.com/transform-your-relationship-with-money-lessons-from-lisa-kalmin/

In this episode of The Coaching Edge Podcast, co-hosts Erwin de Grave and Dr. Steve Jeffs sit down with certified ADHD and Christian life coach Heidi Fishbein to explore her unique journey from coaching client to coach educator. Heidi shares how a life-changing referral to an ADHD coach in 2018 set her on a path to fuse her faith with evidence-based coaching practices. Listeners gain insight into her approach—holding space with intentional curiosity, leveraging ADHD strengths, and guiding clients to discover their own answers rather than offering prescriptions. Heidi also opens up about the challenges and triumphs of running a coaching business as an entrepreneur with ADHD, underscoring the importance of systems, teamwork, and continuous learning. Whether you’re an aspiring coach or someone navigating ADHD, Heidi’s blend of authenticity, compassion, and strategic mindset offers invaluable lessons for personal growth and professional success.Watch the full episode here: https://thecoachingedgepodcast.com/integrating-adhd-and-faith-coaching-insights-with-heidi-fishbein/

In this edition of The Coaching Edge Podcast, cognitive neuroscientist Dr. Irena O’Brien unpacks the latest research on how our brains create lasting behavior change. Drawing on Richard Boyatzis’ work, she explains why coaches (and leaders) should spend roughly two-thirds of every conversation in the default-mode network—the space of vision, imagination, and the Positive Emotional Attractor—before shifting to the task-focused central-executive network.Listeners will learn practical ways to toggle between these networks, including heart-rate-variability breathing, self-compassion practices, and bringing personal values to the forefront. The result? More creativity, energy, and sustainable change—for clients and coaches alike.Watch the full episode here: https://thecoachingedgepodcast.com/coaching-through-the-brain-how-positive-emotional-attractors-drive-real-change/

In this episode of The Coaching Edge Podcast, hosts Erwin de Grave and Dr. Steve Jeffs sit down with Emma-Louise Elsey, founder of The Coaching Tools Company and creator of Fierce Kindness. Emma-Louise shares how her transition from corporate project manager—working for NatWest Bank and Ford Motor Company—led her to discover coaching as a career that truly values people over processes. Now with over 150 coaching tools and tens of thousands of newsletter subscribers, her mission is to help individuals tap into kindness as a powerful, courageous force.The conversation dives into why self-kindness often feels elusive in our VUCA (volatile, uncertain, complex, ambiguous) world, and how cultural norms, guilt, and shame stand in the way. Emma-Louise reframes kindness as “Fierce”—not a passive niceness but a bold, strength-based practice that enables better boundary-setting, imposter‐syndrome management, and authentic self-care. She even outlines her PACT process—Pause, Ask, Choose, Time—so listeners can systematically tune into their needs and honor themselves.Rounding out the discussion, the trio explores work-life boundaries in a remote-first era, the future of coaching amid AI pressures, and the ripple effect of kindness: starting with self and flowing out to teams, families, and communities. Emma-Louise’s insights offer both inspiration and practical tools for coaches and anyone seeking to thrive by being kinder to themselves first.Watch the full episode here: https://thecoachingedgepodcast.com/fierce-kindness-emma-louise-elseys-guide-to-courageous-self-compassion/

In this episode of The Coaching Edge Podcast, hosts Erwin de Grave and Steve Jeffs sit down with coaching veteran Wendy Buckingham, whose career spans more than 25 years. Wendy shares her journey from journalist and business owner to one of Australia’s first trained life coaches, offering a compelling look into the early days of the profession and how it has evolved.Wendy speaks candidly about the dilution of coaching’s core essence, the risks of over-niching, and the overwhelming complexity that new coaches often face. She champions the fundamentals of life coaching—listening, questioning, and facilitating client growth—while expressing concerns over the commodification and saturation of the industry.She also explains why phone coaching can be more intimate than face-to-face sessions, the importance of training and certification, and how her communication skills and writing background helped her educate and empower through her popular website, Life Coaching Professionally.Listeners will appreciate Wendy’s clarity, humility, and commitment to preserving coaching integrity while supporting the next generation of coaches.Watch the full episode here: https://thecoachingedgepodcast.com/the-quiet-power-of-simplicity-in-coaching-wendy-buckinghams-25-year-journey/

In this spirited episode of The Coaching Edge Podcast, hosts Dr. Steve Jeffs, and Erwin de Grave sit down with master coach, author, social-preneur, and media trail-blazer Frankie Picasso. Branded the “Unstoppable Coach,” Frankie shares how she “rents her belief” to clients, holding their boldest visions until they can hold them themselves.Key talking points include:Why cultivating belief is the true antidote to risk.Frankie’s five-step “Think – Feel – Be – Act – Do” formula for personal reinvention.The power of maintaining a dream while experimenting with multiple paths.Harnessing intuition and gut wisdom in decision-making.Lessons from raising entrepreneurial kids, leaving a marriage with three toddlers, and launching a global media company in her 60s.Whether you’re coaching, leading, or chasing your own “impossible,” Frankie’s stories illustrate that flexibility, persistence, and vision trump fear every time.Watch the full episode here: https://thecoachingedgepodcast.com/from-vision-to-action-how-frankie-picasso-champions-change-and-makes-the-impossible-possible/

In this compelling episode of The Coaching Edge Podcast, Erwin de Grave and Dr. Steve Jeffs sit down with Master Certified Coach Karen Cappello to explore how coaches can turn their passion into sustainable, values-aligned businesses. Karen shares her inspiring journey from financial planning to coaching, catalyzed by a life-changing moment following 9/11.Listeners will learn how Karen grew her coaching business rapidly, leveraging her corporate background to support other coaches in achieving financial and personal freedom. She emphasizes the importance of mindset shifts around charging for coaching, understanding ROI, and owning one’s uniqueness. Her signature blend of “where strategy meets energy” shines through as she outlines practical paths for coaches to transition from overwhelmed solopreneurs to empowered business owners.The episode is packed with insights about group coaching, building authentic relationships, and even helping clients achieve million-dollar results—no matter their age. Karen’s mission is clear: to ensure no coach has to return to corporate life simply because they couldn't build a thriving practice. Don't miss this episode if you're a coach seeking clarity, confidence, and clients!Watch the full episode here: https://thecoachingedgepodcast.com/how-karen-cappello-empowers-coaches-to-build-profitable-and-purposeful-businesses/

In this episode of The Coaching Edge Podcast, hosts Erwin de Grave and Steve Jeffs are joined by Simon Delaney—actor-turned-coach and a key figure at RADA Business. Simon shares how his journey from theatre to coaching helped him uncover the transformative power of performance, presence, and, above all, breath.He dives deep into the idea that everyone is, in some sense, already an actor—constantly performing in daily life—and how recognizing and refining that performance can lead to more impactful leadership and communication. With humor and humility, Simon explores the interplay between physicality and mindset, the inner saboteurs we all carry, and the importance of non-attachment in both coaching and leadership.This conversation is packed with insights for coaches, leaders, and communicators who want to show up more authentically and effectively. From breathwork to presence, from vulnerability to preparation, Simon’s reflections are both grounding and inspiring.Watch the full episode here: https://thecoachingedgepodcast.com/from-stage-to-strategy-simon-delaney-on-coaching-through-breath-presence-and-vulnerability/

In this episode of The Coaching Edge Podcast, we dive deep into the entrepreneurial journey of Joy Bufalini, the creator of Simplify to Multiply®. With co-hosts Dr. Steve Jeffs and Erwin de Grave, Joy shares how her background as a math teacher, the challenges of raising a child with special needs, and her deep love for strategy and simplicity fueled her transformation into a top-tier business coach.Joy explains the Simplify to Multiply philosophy—prioritizing clarity, focus, and intentionality over complex funnels and overloaded offerings. She provides invaluable insights on niching down, mastering one offer, and creating sustainable six-figure coaching businesses by doing less, not more.She also addresses the critical mindset shifts necessary for entrepreneurial success and highlights how internal limitations—not strategy—often hinder early-stage growth. With warmth, honesty, and real-life examples, Joy encourages coaches to trust themselves, be discerning with who they learn from, and embrace simplicity as a success strategy.Whether you’re a new coach navigating overwhelm or an experienced practitioner looking to refine your business model, this episode offers clarity, confidence, and concrete steps to take your coaching to the next level.Watch the full episode here: https://thecoachingedgepodcast.com/how-joy-bufalini-built-a-scalable-coaching-business-by-simplifying-everything/

In this compelling episode of The Coaching Edge Podcast, Erwin de Grave and Dr. Steve Jeffs sit down with Melanie Benson, long-time coach, podcast host, and creator of the Authority Accelerator and Ripple Makers Mastermind. Known as an “Authority Amplifier,” Melanie shares how coaches and experts can break free from being the “best-kept secret” by mastering their messaging, owning their unique value, and building authentic visibility through platforms like podcasting.She dives into her signature concept of the “Lighthouse Message”—a focused, powerful narrative that magnetizes ideal clients—and explores the four key differentiators that every coach should define to thrive in an oversaturated market. Melanie also opens up about the emotional and strategic journey of reinventing her identity, shifting from hustle-based success to connection-driven impact, and how embracing visibility helped her clients—and herself—transform.Whether you’re a seasoned coach or just launching your practice, this episode is a masterclass in personal branding, overcoming money mindset blocks, and attracting the right clients by clarifying the outcomes you help create—not just the process you use.View the full episode here: https://thecoachingedgepodcast.com/how-coaches-can-become-unignorable-melanie-benson-on-visibility-messaging-and-reinvention/