CIP - S2 - 038 - How We Built Multiple 7-Figure Businesses From Scratch - Step by Step with Darrin Bentley

What happens when two entrepreneurs stop following the rules and start writing their playbook?In this episode, Darrin Bentley, Co-Founder of Coaching Inc., joins Tom Krol to break down the real, raw steps they took to build multiple seven-figure coaching businesses from scratch. No ads. No list. Just pure execution, contagious enthusiasm, and smart, principle-based decisions.If you have ever felt stuck in overthinking, undercharging, or waiting for the perfect moment, this is the wake-up call you need.You'll Learn How To:Seven things to consistently generate significant amounts of revenueUse enthusiasm as a sales weaponTell your origin story in a way that creates a connectionApply real-world business rules like “Revenue in First Position”Break out of fear-based pricing and double your incomeWhat You'll Learn in This Episode:(03:36) How Darrin and Tom reverse-engineered success(08:42) Why authentic, contagious enthusiasm outperforms any script(11:07) How to use your origin story to magnetize the right people(12:41) Reminder: no one’s life is perfect—so stop selling perfection(13:32) Rule #1 in 88 principles in business: Revenue in first position(17:49) Focus on your strengths and double down on what brings income(19:00) Make many sales, double your prices(20:49) Why fear-based thinking kills your revenue potential(23:21) Be loud about your uniqueness, it’s your advantage(24:09) Know exactly who you're speaking to and why it matters(26:46) Darrin’s free methods for driving organic traffic that converts(29:06) Why getting around real people boosts your energy and clarity(33:01) Explosive success in the beginning explained(34:27) Rule #9 of the 88 principles in business: Know the rules of marketing(36:29) Motivation is optional; discipline is not(40:10) Future pacing: how to get your prospects to see their next chapter(43:20) Progress, not perfection: why preparation is often just procrastinationWho This Episode is For:Coaches stuck under $10K/month and ready for real growthNew entrepreneurs are second-guessing every moveBusiness owners are tired of theory and hungry for tractionAnyone who needs a fire lit under their “start now” mindsetWhy You Should Listen:Darrin and Tom don’t just talk about scaling; they built it from the ground up, with zero fluff. This episode is a no-excuses breakdown of what it takes to create a wildly profitable business using nothing but heart, hustle, and principle-based action.Read Tom Krol’s 21 Must-Read Books for Entrepreneurs: https://coachinginc.com/21books/ Connect with Darrin Bentley:Instagram: https://www.instagram.com/iamdarrinbentley/ Facebook: https://www.facebook.com/iamdarrinbentley/