EPISODE · Dec 16, 2009 · 1H 1M
Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain
from MarketingExperiments.com Web Clinic Podcasts · host MarketingExperiments
While marketers invest the majority of their time and budgets on areas deeper down in the funnel, MarketingExperiments research has found that most of the gain from optimizing a website occurs in the first seven seconds of users' experience.
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Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain
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