Classic 5 Direct Marketing Mistakes - Part 1:

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Classic 5 Direct Marketing Mistakes - Part 1: Here are the Top 5 Classic Direct marketing mistakes committed by marketers according to Jay Conrad Levinson, the father of Guerilla Marketing: Here they are: 1. Know Thy Market: If you don't know who your target market is, you are in for a shock. Your efforts will bomb and everything would be in vain. 2. Know Thy List: Have a clear idea on the psychographics and demographics of the market and their buying patterns and behaviours. If they have no desire for your product, you know where you end up, right? 3.Know Thy Objectives: Decide on the offer. What your prospects has to do to get the stuff from you. Your bonuses. Without all these, you are at best an archer shooting with eyes closed shut. I'll come to you with part 2 tomorrow. Think about it. Do something about it. Of course, you can always ask me to create your sales letters and opt-in pages the right way. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, headlines, offer, sales+letter+mistakes, opt-in+page+mistakes, Jay+Conrad+Levinson Backflip  BlinkBits  Blinklist  blogmarks  Buddymarks  CiteUlike  Connotea  del.icio.us  de.lirio.us  digg  FeedMarker  Feed Me Links!  Furl  Give a Link  Gravee  Hyperlinkomatic  igooi  kinja  Lilisto  Linkagogo  Linkroll  looklater  Magnolia  maple  MesFavs  netvouz  Newsvine  Raw Sugar  reddit  Rojo  Scuttle  Segnalo  Shadows  Simpy  Spurl  Squidoo  tagtooga  Tailrank  Technorati  unalog  Wink  wists  Yahoo My Web  zurpy  co.mments