Classic 5 Direct Marketing Mistakes - Part 2:

This is your friendly neighborhood copywriter and marketing consultant Edward Santosh coming to you with today's edition of podcast titled: Classic 5 Direct Marketing Mistakes - Part 2: Welcome back to the second edition of the classic mistakes, marketers enjoy doing. Enjoy --- yes. Otherwise so many of them won't be doing it right? 4. Know Thy Offer : How many of us jump into writing the sales letter even without deciding on the offer. Is it any wonder your sales copy rambles like a rudderless ship? 5. Know Thy Benefits: How many of us spluttered the price before explaining benefits only to see sales falling thru the cliff? Here are a couple of bonus points for you. I am feeling generous here. ;) Know Thy Right Price: How many of the marketers test different price points to find out that the market is more comfortable paying a higher price than a lower one. How nice... :D Know Thy Test: Most marketers commit this mistake. Big time. They don't test their malings. At the most some will test is the headline. But this is the 5%, the rest don't care. How sad... You can test offers, test the list, test the headline, test the responsive device and a tons more. However if you want to create sales copy the right way, you know where to go right? That's me. Contact me on skype. Or mail me. This is your friendly neighborhood copywriter and marketing consultant Edward Santosh. signing off for the day. See ya tomorrow. Tags & Social Bookmarking Links Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, headlines, offer, sales+letter+mistakes, opt-in+page+mistakes, Jay+Conrad+Levinson Backflip  BlinkBits  Blinklist  blogmarks  Buddymarks  CiteUlike  Connotea  del.icio.us  de.lirio.us  digg  FeedMarker  Feed Me Links!  Furl  Give a Link  Gravee  Hyperlinkomatic  igooi  kinja  Lilisto  Linkagogo  Linkroll  looklater  Magnolia  maple  MesFavs  netvouz  Newsvine  Raw Sugar  reddit  Rojo  Scuttle  Segnalo  Shadows  Simpy  Spurl  Squidoo  tagtooga  Tailrank  Technorati  unalog  Wink  wists  Yahoo My Web  zurpy  co.mments