Claude Code vs Clay: Why GTM Engineers Are Leaving Traditional Tools ft Jeremy Ross

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jeremy3 Episode Summary:In this episode, Ben Reed sits down with Jeremy Ross, fractional GTM Engineer and founder of GTM Folks, for a deep dive into the rapidly evolving world of go-to-market engineering, AI, and modern sales technology. Jeremy shares his journey from sales leadership to becoming one of the industry's leading GTM engineers, while Ben and Jeremy explore how AI, Claude Code, Clay, open-source tooling, and autonomous workflows are reshaping the future of RevOps. They also discuss the build-vs-buy debate, data infrastructure, AI SDRs, the commoditization of sales data, and what the next decade could look like for GTM teams.What you'll learn:Jeremy’s path into GTM engineeringThe rise of GTM engineers and Clay’s impactHow AI and Claude Code are reshaping GTM systemsWhy data quality and context matter for AI SDRsBuild vs. buy decisions in modern GTMThe future of GTM engineering and AI workflowsFeatured Guest:Jeremy Ross, Fractional GTM Engineer & Founder of GTM FolksHost:Ben Reed, host of the Next Gen Sales Leaders PodcastEpisode Highlights:[00:01:00] Jeremy’s transition into GTM engineering [00:05:00] Origins of the GTM Engineer movement [00:16:00] Clay, pricing, and AI-native alternatives [00:22:00] AI-powered GTM infrastructure [00:28:00] Data and context for AI SDRs [00:37:00] The future of GTM engineers [00:41:00] AI trends and constraints [00:53:00] GTM Folks and AI adoption adviceConnect with Jeremy:LinkedIn: https://www.linkedin.com/in/jeremyscottross/Follow Ben on Social:LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for conversations on GTM engineering, RevOps, AI, sales leadership, and the future of B2B growth. If you found value in today's conversation, please leave a review.Join our B2B GTM & RevOps Entrepreneur Community:https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jeremy3