Cleaning Business Marketing | Ray Malaski on Scaling Maid Services with Smarter Marketing - Late Night Happy Hour. Episode 463

Hey there, Home Service Homies! In this episode, we dive into what it really takes to grow a home service business without burning yourself out or wasting money on the wrong marketing. Ray Malaski from Get Cleaning Clicks breaks down how lead flow, hiring, and capacity all have to work together if you want real growth. You are going to hear why most business owners think they have a marketing problem when they actually have a hiring or operations problem. We get into the evolution of marketing from early Google Ads to local service ads and what is actually working right now. Ray shares how to think about cost per acquisition, why chasing cheap leads is a mistake, and how to build a system that consistently brings in customers. If you want to scale your cleaning business the right way and avoid the common traps, this one will hit home.