Cleaning Up the Baking Aisle

Dan Morovits is the Brand Manager of Bake Believe, a company that creates better-for-you baking chocolate. Dan specializes in advertising, customer satisfaction, marketing, retail sales, and website production. Prior to joining Bake Believe, Dan worked as a leader in marketing for many companies, including American Girl, Kaplan Schweser, and UFP Industries. Dan also has an extensive background in customer service and holds a Master of Business Administration from Purdue University Global and a Bachelor of Arts in marketing from Upper Iowa University. In this episode… According to Dan Morovits, there is an increased interest in healthier, low-sugar or no-sugar products. However, healthier products can often be expensive and inaccessible for many. That's where Bake Believe comes in: they're creating accessible, affordable, better-for-you baking chocolate that everyone can enjoy. As a marketing expert at Bake Believe, Dan knows how to provide customers with what they want. How does he do this? Through direct interaction with customers on social media, Dan is able to get feedback, help improve the product, and deliver results that will make every customer happy. Want to learn more? Listen to this episode of the Firebelly Social Show, where Duncan Alney and Lauren Johnson talk with Dan Morovits, Brand Manager at Bake Believe, about social media and marketing for healthy products. Dan discusses what it's like working with a socially dominated marketing strategy, the process of facilitating organic outreach, and how to optimize a small budget to get the best results. Stay tuned!