CLEO Serving Underserved Markets and Underrepresented Communities
from Grassroots Marketing Hosted by Cannabis Radio
Serving Underserved Markets and Underrepresented Communities is the commitment CLEO has made. We learn more from the founders, Andrea Berrios and Spencer Perron. CLEO is a line of Delta-8 and CBD gummies with a focus on solving the unpredictable dosing of some edible CBD and Delta-8 products. (More on their line of products HERE) The brand lives at the intersection of what the ever-conscious consumer cares about: quality, reliability, investing in our communities, equity and education. Inspired to expand safe access to cannabis, friends and UC Berkley MBA classmates, Andrea Berrios and Spencer Perron teamed up in 2021 to reach historically underserved geographic markets and underrepresented communities. Andrea and Spencer don't just talk the talk, they walk the walk too. Recognizing that very few CBD brands made their product information available in Spanish, CLEO leads by example translating their content for a Spanish-speaking audience. CLEO’s commitment to expanding equal-access means they fill the education gap that cannabis-curious folks living in states without dispensaries need to better care for themselves and meet their needs with CBD and Delta-8 products. As a queer & Latinx-owned brand, CLEO is committed to growing more diverse representation in the cannabis space with a 3% donation of profits to organizations improving social equity in the industry. www.yourfriendcleo.com
Embed this episode
No transcript yet.