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Sep 16, 2019 42 min

Clienting #42: Tech Tools For Marketing

from Clienting Hosted by Gyi Tsakalakis, Kelly Street

Gyi and Kelly took a break from recording in August and they're super excited to be back, talking tech tools for internet marketing! When it comes to marketing tools, make sure that you understand how to use them and that you are getting added ROI by using the tool. Tools for PPC - Make sure to have tools for Speed, Mobile, and A/B testing. Unbounce - landing pages Optimizely for landing page testing Keyword research tools Answer The Public Clearscope Tools for SEO Ask clients or non-lawyers how they would describe the searches they would do to get help for that issue. Ahrefs Keyword Planner Google Search Console- check the impression data SEMRush Google Analytics Tracking Tools Whitespark Brightlocal Tools for Everything Else Automation & social media planning tools: Meet Edgar, Sendible, Hootsuite Buffer Later Sprout- more expensive but has more options for larger firms Mention Social Media Ads: AdEspresso Image tools: Biteable, Canva, Ripple, Over, Clipomatic for story captions. Reviews: GatherUp Podium Email Tools: MailChimp Facebook & Instagram Ads Automation

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Clienting #42: Tech Tools For Marketing

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The Clienting Podcast Grant Sanders Imagine if clients could get inside the heads of creative people. And impact the creative process for the better. The Clienting Podcast gives anyone who hires creative people tips and insights gleaned from three decades of working in the creative services industry. We help clients understand the rules of creative engagement and give them the tools to strengthen their relationship with creative service firms and make the work better. The Clienting Podcast Grant Sanders Imagine if clients could get inside the heads of creative people. And impact the creative process for the better. The Clienting Podcast gives anyone who hires creative people tips and insights gleaned from three decades of working in the creative services industry. We help clients understand the rules of creative engagement and give them the tools to strengthen their relationship with creative service firms and make the work better. NoSchnickSchnack - The Toolbox of Corporate Venturing Christian Hüttenhein Large organizations urgently need to accelerate their transformation, utilizing various innovation and venture tools such as M&A, venture capital, -clienting and -building, incubation, hackathons, and more. Each tool serves a common purpose but comes with its own set of advantages and disadvantages. This podcast explores how these tools can be distinguished and optimally utilized. Christian, with 15 years of experience working with large corporations and founding and selling his own startups, examines corporate venturing tools and their practical applications - without any SchnickSchnack. The GlassDollar Podcast Fabian Dudek Coming up with something new isn't the hard part. Getting somebody to use it is.Every second Thursday, Fabian Dudek talks to people inside large companies who find, test and adopt technology they didn't build. What they tried, what it cost, what they'd never repeat, and the system that made it stick.Plenty of shows tell the founder's story. This one takes the customer's side.

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This episode is 42 minutes long.

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This episode was published on September 16, 2019.

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