PODCAST · business
Clienting
by AttorneySync: Digital Legal Marketing
Your place to get information about legal marketing in the digital age. Talking about all things client development, digital marketing and ethical implications of these topics in the legal field.
Episodes
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How Chuck Boyk Does Clienting With The Boyk Bulletin
Building a Law Firm "Herd" & 50:1 ROI Newsletters with Chuck Boyk What does it take to sustain and grow a successful personal injury firm over four decades? In this episode of Clienting, host Gyi Tsakalakis of AttorneySync, sits down with Chuck Boyk, founder of Charles E. Boyk Law Offices. Chuck...
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How Custodio & Dubey Leans Into Community to Build Affinity
In this episode, Gustavo Munguia, Senior Director of Marketing at Custodio & Dubey (CD Law), chats with Gyi Tsakalakis, President at AttorneySync about how they use a paid and organic strategy to earn clients. They discuss how the firm uses content to serve the Spanish-speaking community. They go...
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How DiBella Law Injury and Accident Lawyers Gets Clients
In this episode of Clienting, Chris DiBella, Founding Partner of DiBella Law Injury and Accident Lawyers, joins Gyi Tsakalakis, President at AttorneySync to discuss how to run a law firm like a business. Chris shares what he's learned over the last two decades in growing his firm and taking an…
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Fixing Your Law Firm Marketing Agency Request for Proposal (RFP)
More law firms are sending out requests for proposals (RFPs) to marketing agencies. But most RFPs we see are extremely problematic. In fact, they're likely to lead law firm owners and marketers to making poor decisions about which marketing agencies are likely to be a good fit for them. In this...
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How Ross Gordon and The Thumbs Up Guys Compete in a Competitive Market
"Strategy beats budget 90% of the time." - Ross Gordon Director of Marketing at The Thumbs Up Guys. This week, Clienting welcomes Ross Gordon, Director of Marketing at The Thumbs Up Guys. Gyi Tsakalakis chats with Ross Gordon about how The Thumbs Up Guys compete in a market filled with legacy...
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What Will ChatGPT Ads for Law Firms Reveal?
OpenAI just updated their guidelines to allow U.S. law firms to advertise on ChatGPT. What will ChatGPT impressions look like for these law firms? AttorneySync's Jeff Berman and Gyi Tsakalakis discuss. Also, Jeff asks Gyi to react to a variety of questions from inbound AttorneySync sales calls.…
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Clienting Podcast Reboot
Hey, it's been a minute (more like 3,339,360 minutes). But Clienting is back! We'll be exploring new formats and inviting guests. Have questions about how law firms are getting clients? Don't hesitate to reach out wherever you find Clienting and AttorneySync. In this episode, AttorneySync...
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Clienting #56: Kay Van Wey on National PR and Dr. Death
Kay Van Wey is a board-certified personal injury trial lawyer with over 30 years of experience. She is the principal owner and founder of Van Wey, Presby & Williams, a Dallas, Texas-based personal injury litigation boutique firm. When Kay isn't managing her firm or practicing law, she advocates…
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Clienting - COVID-19 Special
Discussion of ways lawyers can be there for clients (and potential clients) in the uncertain COVID-19 environment. We also say congratulations, farewell, good luck, and until next time to Kelly as she embarks on her new venture.
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Clienting #55: Mo Lilienthal- Lawyer, Podcaster & Local Link-Builder
This episode of Clienting is with a lawyer and podcasting powerhouse, Morris Lilienthal. Mo is a lawyer at Martinson & Beason in Huntsville Alabama. The son of a judicial assistant, Mo is a passionate lawyer, advocate for March of Dimes and a passionate advocate for life & sports in Alabama....
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Clienting #54: Megan Zavieh on Ethics, Technology & Marketing
Megan Zavieh focuses exclusively on attorney ethics, representing California attorneys facing State Bar disciplinary action and providing tools for lawyers to defend themselves through ethics investigations and prosecutions. She also provides resources to practicing lawyers to structure their…
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Clienting #53: Marco Brown on Finding the Money to Market
Marco Brown is the lead attorney at Brown Law, a Utah Family Law Firm focusing on providing affordable, flat-rate divorce services. Marco is a husband, father, and divorce attorney in Salt Lake City, Utah. Nothing makes him happier than cooking, eating, and traveling, except maybe reading. This...
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Clienting #52: Josh Gerben on Learning to Market His Law Firm
Josh Gerben is a trademark attorney and founder of Gerben Law Firm, PLLC. The law firm was created by Mr. Gerben to help small and large businesses alike have access to trademark lawyers who are affordable and responsive to their needs. Mr. Gerben represents a wide range of clients, ranging from...
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Clienting #51: 2020 Legal Marketing Trends
Gyi and Kelly are here for their 3rd Annual Legal Marketing Trends episode. Voice Search - any updates here? Influencer marketing - Lawyers as Influencers https://www.instagram.com/iamcaez/ https://www.aimclearblog.com/wave-bye-bye-to-these-digital-marketing-trends-pubcon-speakers-speak-out/...
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Clienting #50: Ryan McKeen & Hailey Rice are Masters of Content!
Who are Ryan McKeen and Hailey Rice? Ryan is the CEO of Connecticut Trial Firm, LLC. In 2019, Connecticut Trial Firm was ranked #15 on the Law Firm 500 list of fastest growing law firms in the United States. Ryan is also a co-author of the best selling "Tiger Tactics: Powerful Strategies for...
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Clienting #49: Erin Gerstenzang is back to discuss the future!
In a first for Clienting, we're bringing a guest back for a second episode. Erin Gerstenzang is a practicing Criminal Defense attorney based in Atlanta. We discuss future-focused law firms who are looking at where clients are going to come from tomorrow, not just today. In our last episode, we...
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Clienting #48: Allison Shields and the 2019 ABA Marketing Survey
Allison Shields joins Gyi and Kelly to discuss the 2019 ABA Marketing Survey. We've deemed this episode "Random Acts of Marketing" because that's what the data shows are happening in the majority of small law firms. Allison C. Shields is the President of Legal Ease Consulting, Inc. where provides...
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Clienting #47: Raif Palmer on The Human Side of Client Experience
For this episode, Kelly is joined by Raif Palmer, an Illinois Family Law Attorney, to dive deep on client experience and how to streamline, improve, and incorporate technology in a mindful way. Raiford Palmer is a shareholder in a 12 attorney divorce and family law firm, Sullivan Taylor, Gumina…
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Clienting #46: Gyi and Kelly discuss the 2019 Clio Trends Report
Gyi and Kelly dig into the Clio Trends report and break down the pieces of the study. They also have some constructive criticism and suggestions for improvements Clio can make for next year's report. We covered these sections: Referrals: In 2019's report, 59% of clients sought a referral from...
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Clienting #45: Sam Mollaei on How to Use Legal Funnels to Generate Legal Clients Online
Sam's Bio: In 2013, I took the leap to start a virtual law firm right after law school so I could help entrepreneurs start their business and so that I could work online from anywhere in the world at the same time. Since then I've served 3,000 entrepreneurs start their business and I'm the only...
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Clienting #44: Delisi Friday, In-House Legal Marketer
Delisi Friday- Marketing Director at Cowen | Rodriguez | Peacock What is it like to be an in-house marketer at a law firm? How does the law firm get clients? How do you avoid "the-all-things-to all people"- the idea that I have to be an expert at everything" scenario? Advice for people hiring an...
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Clienting 43: Travis Patterson talks Inside Out Marketing
Travis Patterson is the Managing Partner of Patterson Law Group – a family-owned plaintiff's personal injury practice in Fort Worth, Texas. Travis is extremely fortunate to be law partners with his beautiful wife Anna Patterson and his supportive father, Mike Patterson, who started the firm in...
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Clienting #42: Tech Tools For Marketing
Gyi and Kelly took a break from recording in August and they're super excited to be back, talking tech tools for internet marketing! When it comes to marketing tools, make sure that you understand how to use them and that you are getting added ROI by using the tool. Tools for PPC - Make sure to...
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Clienting #41: Gyi & Kelly Talk Outreach, Links, and HARO
On this episode of Clienting, Gyi and Kelly answer former guest Rob Schenk's questions on journalist outreach, HARO, and conferences. Outreach The first rule of journalist outreach- you have to have a story! When doing outreach, the creative aspect is super important- don't make a journalist have...
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Clienting #40: Ben Sessions Knows Technical SEO
Ben Sessions joins Kelly Street this week to discuss all things Technical SEO, Local SEO, and Facebook Advertising. Ben (The Sessions Law Firm) is an Atlanta-based Criminal Defense attorney who truly enjoys learning and doing great online marketing for his law firm and sees results in clients &...
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Clienting #39: Melissa Emery on Marketing A PI Firm, Differently
Melissa Emery is the owner of Emery Law Office in Louisville, KY. She has built a successful practice out of standing up for the little guy, which is fitting because her story is one of defying the odds at every turn. When starting her own firm a few years ago, Melissa had her team call her…
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Clienting #38: Gyi & Kelly on Links, Links, Links
Gyi Tsakalakis has a lot of interests but links are in the top 5. Kelly likes links too but isn't quoted like Gyi is. Download our Link-Building Whitepaper! "meh, links" - The Origin Story It's great to have structured data, a fast website, and other SEO factors but Gyi proposes that…
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Clienting #37: Erin Gerstenzang on Building A Practice with Public Speaking
Kelly Street was joined this week by lawyer Erin Gerstenzang, a trial attorney with a law practice in Atlanta, Georgia. She provides concierge-level service to clients facing drug and alcohol-related offenses. In addition to running her boutique criminal defense law practice in Atlanta, Georgia,...
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Clienting #36: Taymoor Pilehvar on Attracting Influencers
Your ears are not deceiving themselves, Kelly interviews attorney Taymoor Pilehvar without Gyi Tsakalakis in this episode. Taymoor Pilehvar is an immigration attorney out of South Florida whose clients are athletes, entertainers, investors, workers, and family members. He markets his services...
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Clienting #35: Joseph Wilson On Instagram for Client Development
Gyi Tsakalakis and Kelly Street were joined by Joseph Wilson, an Atlanta-based trial attorney who uses Instagram for client development. Joseph Wilson is a personal injury trial attorney at JL Wilson Trial Law, and specializes in motor vehicle collision cases, trucking collisions, as well as...
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Clienting #34: Aastha Madaan On A 100% Virtual Practice
Gyi and Kelly were joined by Aastha Madaan, owner of Madaan Law Firm and Concierge Wills & Trusts, both located in Southern California. Aastha runs a traditional law firm and a secondary, 100% virtual law firm. She came up with the idea for a completely virtual practice after realizing that the...
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Clienting #33: Justie Nicol on Tech Tools for Client Development
Gyi Tsakalakis and Kelly Street were joined by Justie Nicol, owner of Nicol Law Offices, a Criminal Defense Attorney in Fort Collins, Colorado. She is a savvier than average solo attorney who used technology tools to make her practice run smoother and create better work/life balance. Justie has...
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Clienting #32: Wayne Pollock on PR for Lawyers
Wayne Pollock is the founder and managing attorney of Copo Strategies (www.copostrategies.com), a national legal services and communications firm. Wayne helps other attorneys and their clients ethically, strategically, and proactively engage the Court of Public Opinion to help those clients…
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Clienting #31: Yev Muchnik, Blockchain Lawyer
From large law firm lawyering to legal coworking to blockchain lawyer, this week's guest, Yev Muchnik, has a really cool perspective on future-forward law practice. Yev makes some great points about how the traditional law practice model isn't working for many attorneys in 2019 and how coworking...
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Clienting #30: 2019 Marketing Trends
Gyi and Kelly celebrate their first year as podcasters and talk about the trends from last year and what to expect in 2019 as you market your law firm. Flashback to 2018, what we talked about then: Voice search Mobile-friendly everything GMB updates Visual Search (video results) Changes to Google...
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Clienting #29: Will Hornsby on Legal Ethics and Going Solo
This episode is all about ethics! Gyi Tskalakis and Kelly Street were joined by Will Hornsby to discuss the challenges legal ethics bring to a solo and small law firm. We also learn how Will became a go-to legal marketing ethics expert. After serving as staff counsel in the American Bar...
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Clienting #28: Shreya Lay on Marketing Your Firm, Your Way
Gyi Tsakalakis and Kelly Street were joined by attorney Shreya Ley. Shreya Ley is half of the lawyer-human duo at the Lay Roots, an asset protection law firm based in Seattle, WA that focuses on estate planning, intellectual property, business law, and more. Lay Roots and life-business partners...
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Clienting #27: Gyi & Kelly take Guest Questions
For this episode of Clienting, Gyi and Kelly answered marketing questions from former Clienting guests. Audio questions: Alex Barthet- Blog called the Lien Zone about construction topics- trying to show up on SERP's as the featured snippet. Single best thing to do to appear in the snippets?…
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Clienting #26: Avoid the Pitfalls of Video Podcasting w/Rob Schenk
Gyi Tsakalakis & Kelly Street are joined this week by attorney Rob Schenk to discuss his firm's content marketing strategy and their use of data to understand their audience. Rob Schenk is an Atlanta trial lawyer representing families with loved ones who have been severely injured or killed in...
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Clienting #25: Kim Bennett on Marketing a Non-Traditional Law Firm
Gyi and Kelly connected with Kim Bennett on her approach to marketing with a non-traditional law firm model. This episode bridges the gap between business development and marketing, which is how Kim approaches her own business as well as her work with clients. K Bennett Law LLC is a boutique...
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Clienting #24: Chris Gober on Marketing a Niche Practice
Gyi and Kelly talk with Chris Gober about his unique practice areas and clientele. Most of The Gober Firm's clients come through referrals and PR appearances, which holds interesting challenges for marketing. To help with this, Chris has used TV appearances to become a go-to Republican legal...
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Clienting #23: Greg Siskind Literally Wrote the Book on Legal Marketing
Gyi & Kelly talked with immigration lawyer Greg Siskind about his firm's marketing efforts. Greg launched the first small law firm website by teaching himself HTML coding in the early 1990's. Greg shared his process for breaking down legal content for blog posts, social media, and gaining PR.…
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Clienting #22: Erin Levine Talks Freemiums and Providing Value
Gyi & Kelly talk with Erin Levine about how her company, Hello Divorce, uses "freemiums" to build a sales funnel and customer following. While launching Hello Divorce, Erin was re-introduced to the knowledge that marketing from ground zero takes effort, and requires both a process and a plan.…
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Clienting #21: Gyi & Kelly talk Voice Search
Gyi & Kelly wanted to discuss voice search and the pitfalls, how to improve your ability to rank in voice search, and future-proof your online presence by ranking in voice search. They go through what voice search is and isn't, the history of voice search, and the potential future of voice…
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Clienting #20: Tom Fox on Building A Solo Practice 25 Years Into Your Career
Gyi & Kelly are thrilled to chat with a veteran lawyer this week who went from corporate lawyer to solo practitioner 25 years into his career. 10 years later, he has a thriving practice and loves his job. Thomas R. Fox-the Compliance Evangelist Tom is the author 16 books on business leadership,...
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Clienting #19: Social Media & Transparency w/Janine Sickmeyer
Janine Sickmeyer is CEO and Founder of NextChapter, a web application for attorneys to prepare, manage and file bankruptcy cases online. Janine is particularly fascinated in the intersection between law and technology and was honored as one of ABA's Women of Legal Tech 2017. Starting as a...
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Clienting #18: Keith Lee talks Online Lawyer Networking
For episode 18 of Clienting, Keith Lee joins Gyi Tsakalakis and Kelly Street to talk about how lawyers can use online networking to build their practice and referral network. Keith is a lawyer and author. He is the founder of lawyersmack.com, the leading private community for lawyers. He also has…
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Clienting #17: Data-Based Legal Marketing w/Patrick Palace
Gyi Tsakalakis and Kelly Street have the pleasure of speaking with Patrick Palace about how his firm, Palace Law, uses data to have better client development and marketing. What are they doing? Created a custom PNC (Potential New Client) sheet to identify good potential clients. They partnered…
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Clienting #16: All Your SEO Questions, Answered
SEO: We know it stands for Search Engine Optimization, but what does it mean and how do you do it successfully? This episode has a little bit for legal SEO beginners, intermediates and beyond. What is SEO? Do you need to know how to code for SEO? Why does link-building matter/what are links?…
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Clienting #15: Values-Influenced Marketing with Jordan Couch
Gyi & Kelly talk with Jordan Couch of Palace Law about how values inform their marketing and client development. Jordan L. Couch is an attorney and Cultural Ambassador at Palace Law where his practice focuses on plaintiff's side workers' compensation and personal injury litigation. Outside of his...
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ABOUT THIS SHOW
Your place to get information about legal marketing in the digital age. Talking about all things client development, digital marketing and ethical implications of these topics in the legal field.
HOSTED BY
AttorneySync: Digital Legal Marketing
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Frequently Asked Questions
How many episodes does Clienting have?
Clienting currently has 59 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Clienting about?
Your place to get information about legal marketing in the digital age. Talking about all things client development, digital marketing and ethical implications of these topics in the legal field.
How often does Clienting release new episodes?
Clienting has 59 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Clienting?
You can listen to Clienting on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Clienting?
Clienting is created and hosted by AttorneySync: Digital Legal Marketing.
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